New Holland MegaCutter at Mega Media Event

Cindy Zimmerman

One of the new offerings from New Holland featured at last week’s Mega Media event was the MegaCutter™.

We already heard about this new mounted triple disc mower-conditioner when it debuted at the National Farm Machinery Show in February, but we got another look last week in more detail with the help of New Holland Hay and Forage Segment Marketing Manager Mike Cornman.

Mike says the MegaCutter was designed for the professional customer looking for more capacity and more productivity. “It will provide 30 foot width of cut at one time with a T7 or T8 series New Holland tractor equipped with a front three point hitch and PTO,” he said. “We have a good customer base with our self-propelled forage harvesters and this is the type of machine that those customers are looking at.”

New Holland is holding a “Ready to Roll” sales event happening right now through June 30. The event includes various incentives for all of New Holland’s hay and forage products. “In addition, there’s also a demonstration program that many of our dealers participate in,” Mike adds. “It’s an opportunity for new customers to try a mid-range tractor, round baler, or a disc mower conditioner on their farm as part of their buying decision.”

Listen to my interview with Mike here and watch a very short video clip with him below:
Mike Cornman Interview

New Holland Media Event album

Audio, Equipment, Hay, New Holland, Video

Building Relationships With Consumers

Chuck Zimmerman

The moderator for the 2012 Animal Agriculture Alliance Stakeholders Summit was Tom Steever, Brownfield, who is currently the President of the National Association of Farm Broadcasting. Tom was also one of our presenters so it was interesting seeing him introduce himself, speak, thank himself and then present himself with the AAA coffee mug token of appreciation. It was also hilarious. Tom took over moderating duties for Tom Brand, NAFB, Executive Director, who could not attend due to a family emergency.

Tom’s topic was “Strengthening the Bond.” I took that to mean a discussion about relationships and I was right. His message was that “the farmer has a story to tell and that the farmer should tell to consumers.” By doing that we can build the relationships that will help them better understand where our food comes from. And he also points out how farm broadcasters can help tell the story of the farmer.

You can hear my interview with Tom here: Interview with Tom Steever

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Ag Groups, Animal Agriculture, Audio

Gaining Consumer Trust

Chuck Zimmerman

If you need a speaker on the subject of social media and content marketing then you need Shelly Kramer, V3 Integrated Marketing. I met Shelly last year and she talks about what I do better than I do and I like that. I’m sharing a short excerpt from her comments at the 2012 Animal Agriculture Alliance Stakeholders Summit on blogging which is near and dear to my heart as you all know.

Shelly was here to speak on “Closing the Trust Gap,” and her comments on how individuals and companies can accomplish this are spot on. I fully agree with her idea that you used to spend money on media and then you got business. Today you spend time on media and you get business. Now, that media is yourself and/or social media (mobile website, blog, podcasts, social networking, etc.). Of course time is money but to utilize these tools properly you have to invest time and give it time to develop. She also made a point of saying how big a mistake it is to think you can hire the company president’s just out of college daughter to run your social media accounts. If you think about that hard enough for a minute you’ll understand why. However, it happens and it is a setup for potential disaster.

You can hear an excerpt of Shelly’s comments here: Shelly Kramer Talks Blogging

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Ag Groups, Agencies, Animal Agriculture, Audio

The Lucky One

Melissa Sandfort

I’m not referencing the movie that’s in the theater, although I did see it and it was very good. (Ten minutes into it though, I realized I’d read the book!) I’m talking about my husband…I’m going to start calling him the lucky one. There are some people in this world who seem to have luck on their side; those who just stumble upon exactly what it is they were looking for, even if they didn’t know they were seeking it. Luck just finds them. That’s my husband.

When it comes to business ventures, he’s meeting new people every day, making new contacts, new friendships, new partnerships and I never know what kind of surprise his day is going to hold. He also possesses a skill, a trade, where he can help people. He can build things, anything. He can fix things. He creates things that are immediately worth more than the blank ground they started on.

When I see him pull in the driveway each evening, I make a quick scan of his truck or trailer to see if he’s brought home something new, which happens quite often. Now this couldn’t be loaded onto a trailer, but it’s his next “project.” It’s an old lumber yard that he’s going to acquire and in his eyes, it just needs a little TLC. He sees something fabulous – something that with a little bit of work can be a masterpiece. The only non-rickety part I saw from the outside was this door. I said, “If you do anything to this building, save this door.”

Don’t you think it would make for a great coffee table?

Until we walk again …

Uncategorized

Animal Agriculture Alliance Celebrates 25 Years

Chuck Zimmerman

The Animal Agriculture Alliance is celebrating its 25th anniversary. Here’s Steve Kopperud receiving a present since Steve was the founding President. I hope that’s the right title. The AAA was given birth by the American Feed Industry Association and was originally known as the Animal Industry Foundation.

Speaking of the American Feed Industry Association being a founding member/organization/supporter of the AAA, here’s Sarah Novak, Vice President, Membership & Public Relations at AFIA, receiving a 25 years of support award from AAA Chairman Chris Ashworth. During our Stakeholders Summit reception last night all the long time supporters of the AAA were recognized and photos are in the online photo album.

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Ag Groups, Animal Agriculture, Video

College Aggies Online Scholarship Winners

Chuck Zimmerman

The winners of the College Aggies Online Scholarship are attending the 2012 Animal Agriculture Alliance Stakeholders Summit. Here they are from Casper College with their adviser, Marty Finch. The college team was presented a check by Animal Ag Alliance Chairman Chris Ashworth and and Kay Johnson Smith, President/CEO.

I visited with the students, Kaycee Carpenter, Trinity Holland and Jessie McClellan. I asked them to tell us about the College Aggies program and what being here means to them and why they are such strong supporters of agriculture.

You can hear my interview with our scholarship winners here: Interview with Scholarship Winners

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Ag Groups, Animal Agriculture, Audio, Education

Mixed Corn Planting Intentions

Chuck Zimmerman

Our latest ZimmPoll asked the question, “With all of the discussion on projected corn acres this year, how many acres of corn do you expect to plant this year?” A full third of respondents said More than 2,000 acres. That was followed by less than 200 acres at 27%; 200-500 acres at 23%; 1,501-2,000 at 7%; 1,001-1,500 at 7% and 501-1,000 at 3%. Looks like we have a wide cross section of corn growers in the ZimmComm News Network community!

Our new ZimmPoll is now live and asks the question, “Should raw milk be allowed for sale?” This week’s question is prompted by one of the panelists here at the 2012 Animal Agriculture Alliance Stakeholders Summit. She is a reporter with a food safety publication who says that this issue is the one that gets the most comments and response of any other. Seems people get pretty passionate about their beliefs when it comes to milk. Raw milk is still the suspect in an E. Coli breakout with 14 confirmed cases in central Missouri that put a couple of people in the hospital. What do you think?

Let your friends and neighbors know they can participate by sharing this link.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

Corn, Dairy, Farming, ZimmPoll

Ag Voice in Today’s Media

Chuck Zimmerman

What is agriculture’s voice like in today’s media? That’s the question posed to the panel that Janie Gabbett, Executive Editor, MeatingPlace, served on here at the 2012 Animal Agriculture Alliance Stakeholders Summit. Janie used some great examples of how big issues like LFTB and BSE have been handled by the mainstream media and talked about how industry stakeholders can and should handle these situations.

Janie gave some great advice. For example, she says that you have to have factual information readily available before these issues blow up. That’s because journalists are under ridiculous deadlines and need instantaneous information and resources. She says that if you wait to put it together until you’re asked for it then you’ve lost the opportunity. I agree. She also makes a point of using the social media platforms like blogging since even the media are doing so as well as consumers and animal activists. She also makes a great point that those of us in “industry” media should be looked to as a place to make sure good information is available. MeatingPlace is followed and read by mainstream media just like AgWired is!

You can hear my interview with Janie here: Interview with Janie Gabbett

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Ag Groups, Animal Agriculture, Audio, Media

Regulatory and Activist Lessons From Europe

Chuck Zimmerman

Lessons Learned From Europe was the topic addressed by Mike Sheldon, Greenway Farms Limited, during the opening session of the 2012 Animal Agriculture Alliance Stakeholders Summit. Mike talked about regulatory burdens and activist influence. You’ll hear him say in my interview with him that what’s happening there is coming here to the USA.

I asked Mike what he wanted to communicate to our group here. He says that he first wanted us to know how big the impact is going to be on hog production when closed confinement stalls for sows are banned next year. He says this change is happening in Europe and will happen here as well. This change is going to be huge. He says that minor changes can be dealt with but a change of this magnitude which will require massive investment to implement without showing a greater return is going to be hard to deal with.

You can hear my interview with Mike here: Interview with Mike Sheldon

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Ag Groups, Animal Activists, Animal Agriculture, Audio, International

Agriculture Legislative Outlook

Chuck Zimmerman

In our first session at the 2012 Animal Agriculture Alliance Stakeholders Summit the topic was legislation. One of our panelists is Anne Hazlett, Chief Counsel, Senate Ag Committee Republican members. Her panel addressed the ag outlook in the 112th Congress and the future of the new farm bill.

I talked with Anne after the session who says she really liked the opportunity to interact with leaders in the livestock industry. She started her comments addressing the action of the Senate Ag Committee last week on the farm bill. She says she also raised some issues for attendees to get proactive communicating to their local legislators. She says there’s a long road ahead for the farm bill. She says the bill will be written under very challenging conditions. It’s time to make sure priorities are known and to talk with legislators not on an ag committee.

You can hear my interview with Anne here: Interview with Anne Hazlett

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Ag Groups, Animal Agriculture, Audio