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Dollar General Honors Moms as “Every Day Heroes”

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Maria SeguraIn recognition of moms who do extraordinary things every day for their families and communities, Dollar General is partnering with Procter & Gamble to honor a Florida mom as its official Every Day Hero for May. As part of its Every Day Heroes program, Dollar General will feature Maria Segura in a campaign thanking moms in Dollar General communities across the country. Segura will be featured in a national marketing campaign, including a spotlight in May on Oxygen’s “Live Out Loud” on-air vignette and in People magazine.

Segura came to Florida from a family of immigrant farmworkers and with the help of the Family Literacy Academy of Immokalee, a Barbara Bush Foundation program, she has pursued her education. She has received her G.E.D and Associate’s Degree and is now pursuing her bachelor’s degree in education, and she also put two children through college.

In honor of Maria Segura and literacy volunteers everywhere, Dollar General is making a $10,000 donation to the Family Literacy Academy to help the organization fulfill its mission of providing full-service literacy to farmworker families with young children.

Agribusiness

Weed Scouting Critical for Resistance Control

Cindy Zimmerman

Scouting is more popular than ever to help farmers to be prepared.

BASFA recent BASF poll showed nearly 80 percent of growers are changing their weed management programs to head off herbicide-resistant weeds – and with resistance confirmed across 31 U.S. states, a good scouting technique is a must for every field.

“Understanding the biology of the weeds already present in the field is the first step for farmers to gain control of their weed problems,” said Luke Bozeman, Technical Market Manager, BASF. “But scouting is equally important, and keeping an eye out for weeds that may have survived an early-season application is critical.”

Scouting has evolved from a task to a science. While there are many new technologies and custom weed identification tools that farmers, crop scouts and company agents use to quickly and accurately identify common weeds in their fields, traditional scouting techniques are still critical. Moving in a diagonal pattern across fields is the best approach to capturing accurate data of persistent weeds and gaining a broad sample survey.

Timing is essential for effective weed control and scouting should be done early in the growing season. As weeds get bigger they become more difficult to control and can continue to grow and produce seed. This can keep soil weed seed banks high and increase weed problems next year, contributing to crop competition and yield loss.

To find out more, visit AdvancedWeedControl.basf.us.

basf-awc

BASF, Farming, weed management

Red River Farm Network App

Chuck Zimmerman

Red River Farm Network AppThere’s now an app to get your Red River Farm Network.

The RRFN app delivers the power of the Red River Farm Network agriculture journalism team to your fingertips. Farm news, weather, market analysis, agronomy information and the latest RRFN broadcast is now available anytime, anywhere.

“At the Red River Farm Network, we’re reporting agriculture’s business,” said Mike Hergert, president, RRFN, “Our new smartphone app complements the information available on our 17 radio partners.”

DuPont Pioneer is the title sponsor for this innovative tool. With a simple click, the resources of DuPont Pioneer are available to growers on the RRFN app.

The features of the RRFN app include the latest radio broadcast and news headlines. World Weather, Inc. ag meteorologist Drew Lerner, who provides agriculture forecasts on the Red River Farm Network, will be featured on this app. In addition, agronomic information and commentary from leading market analysts will be found on the RRFN app.

The Red River Farm Network app can be downloaded from the Apple Store or from Google Play.

Apps, Media

Most Important Word in Social Media: Why

John Davis

nama13-steve“Everyone” has a Facebook page (or Twitter account or LinkedIn page, etc.), but is it the right social media decision? That’s the question Steve Hershberger, principal and co-founder of the social media company ComBlu, posed during one of the breakout sessions at the 2013 Agri-Marketing Conference recently in Kansas City.

“One of my favorite tools in my toolbox is the word ‘Why?'” Steve told Cindy during an interview at the meeting. “When people say, ‘We have to be on Facebook,’ my question is, ‘Why?’ ‘Well, because all of our competitors are on Facebook.’ ‘Well, why do you have to?” What you have to get them to is a defendable decision that they can back up using empirical data,” such as measurement of their customer sets and what Facebook delivers. And he adds that the right social media strategy will vary from company to company. “Never let the tactics drive the outcome.”

Steve’s company, ComBlu, has been around since 2003 and views the business as less about social and more about an enterprise, leaving behind what he calls “empty calorie” marketing. He said that after asking “Why?” companies need to consider social media as a tactic and look at how to create an overall social strategy over longer periods of time. He added that for those just starting in the social media and strategy realm, they need to eliminate fear and doubts by focusing on just a few things.

“When you’re focused on doing too many things, you move into the analysis-paralysis phase, because you don’t necessarily know what you’re doing. If you hone it down to just a few key items that you’re focused on, you tend to do them better.”

Listen to Cindy’s interview with Steve here: Interview with Steve Hershberger of ComBlu

2013 Agri-Marketing Conference Photo Album

Audio, Media, NAMA, Social Media

More R&D from BASF Acquiring Becker Underwood

John Davis

becker-seeversThe recent acquisition of Becker Underwood by BASF is more than just putting the two companies together. It means more research and development as each is able to look at the other’s advancements and see how they might be able to combine products for maximum efficiency

“Both companies are bringing together a lot of existing technology that we’re starting to examine to see if we can find some synergies with what we already have,” explained Kurt Seevers, field development leader for seed enhancements and biologicals, during the recent tour of the plant facility in St.Joseph, Mo. He added that going forward, they’ll also look at combining new material they are each developing.

Kurt said they might work on 750 treatments in a year, and of course, not all of them make it to market. But he said since they’ve done a lot of their prep work in the labs, more often than not, a treatment will go forward once it has hit the field testing.

He said they have some real challenges, including improving on already hot products, such as VAULT HP. “It does give us a challenge in research so we have the opportunity to take materials we’re looking at and put them in products that look really good already and see if we can make improvements that way. That’s typically how we take that next step.”

Kurt concluded that they are working on agriculture’s overall goal of feeding a growing world in a sustainable, ecologically respectful way.

Hear more of Cindy’s interview with Kurt here: Kurt Seevers, Becker Underwood field development lead

Becker Underwood media tour photo album

Agribusiness, Audio, BASF, Research

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  • Valley Irrigation, the leader in precision irrigation, announces the addition of Matt Ondrejko as Vice President, Global Marketing.
  • Brighton has added new in-house recording and production studios for audio, video and sound services; increased its workforce by more than 40 percent over the past 12 months; and relocated to a new headquarters to accommodate its growth.
  • broadhead announced the hire of Megan Herberg as an assistant account executive for the Boerhinger Ingelheim Vetmedica, Inc. account.
  • Archer Daniels Midland Company announced that it has signed a takeover bid implementation deed with GrainCorp Limited and begun due diligence on GrainCorp.
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NCBA Awards State Partners

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The National Cattlemen’s Beef Association (NCBA) awarded three state cattlemen’s associations for their outstanding recruitment efforts during the Spring Legislative Conference in Washington, D.C., last week. In all, 14 states met the criteria to qualify for the award drawing for the choice of one-year lease for either a New Holland BR7090 round baler or a New Holland T6 175 tractor.

towbalerNCBA recognizes the importance of a strong partnership with its state affiliate organizations and in an effort to recognize the efforts of state partners has joined forces with New Holland Ag to reward recruiters for their outstanding efforts on behalf of the national organization. Vice President of New Holland North America Abe Hughes emphasized the importance of working together on behalf of the beef industry and the company’s commitment to helping strengthen all of agriculture.nh

The 14 state affiliates which reached NCBA’s recruitment goals and qualified for the drawing for a one-year lease for a New Holland tractor or baler were: Arizona Cattle Feeders, Arkansas Cattlemen’s, California Cattlemen’s, Colorado Livestock, Hawaii Cattlemen’s, Kansas Livestock, Nebraska Cattlemen, North Carolina Cattlemen, Ohio Cattlemen’s, Oklahoma Cattlemen’s, Texas Cattle Feeders, Utah Cattlemen’s, Washington Cattle Feeders and Wisconsin Cattlemen’s.

Agribusiness, NCBA, New Holland

2013 Conservation In Action Tour Registration Open

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CticFull_with_transparent_bkgndRegistration has opened for the Conservation Technology Information Center’s 2013 Conservation In Action Tour, which will explore innovative conservation practices in and around the Indian Creek watershed in Livingston County, Ill., on July 9 and 10. Celebrating the theme of Community 4 Conservation, this year’s tour will bring together agriculture leaders from all over the country – including farmers, crop advisors, regulators and lawmakers – to learn and share conservation practices.

On the Tour, participants will meet farmers building productive operations while protecting water quality. They will visit with civic and business leaders from the town of Fairbury, Ill., who have been deeply involved in the Indian Creek Watershed Project that has made the county a national leader in conservation farming demonstrations – and a model Community 4 Conservation. They will also see proven, sustainable, profitable conservation technologies that fit local management strategies, and get a chance to network with a nationwide group of conservation leaders.

Agribusiness, CTIC

Raising Chickens, A Family Business

Jamie Johansen

13cms-39-editedBrooks Edmundson is a row crop farmer from North Eastern North Carolina and to help supplement his family farming operation he started raising broilers for Sanderson Farms. Brooks is setting the farm up in hopes that one day his boys will come back to the family farm to raise their own families.

His farm was one stop on the tour during the Chicken Media Summit held in the New Bern, NC area. Bio security is an extremely important aspect in keeping the birds healthy and our food supply safe. Before stepping into the barns we all suited up from head to toe. Wild birds and people are the largest cause of diseases in flocks. I chatted with Brooks after we got an up close and personal view of the life of a chicken farmer and he shared some more incite into his daily responsibilities caring for the birds and how he utilizes the use of technology to meet his goal of having a consistant 6 1/2 pound bird.

“We get these birds at several hours old and they are very cute and fuzzy. We keep them for 49 days. It’s a constant process of checking on, but everything is automated. It’s a great process for us. We’ve enjoyed it.”

“The system we use is hooked to the internet. I can sit hear and observe my whole farm from either my cell phone or when I’m on my tractor or combine I have my Ipad. I know everything that’s going on at all times.”

Listen to my interview with Brooks here: Brooks Edmundson

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

Audio, Chicken Media Summit, Food, Poultry