Dollar General Honors Moms as “Every Day Heroes”

Talia Goes

Maria SeguraIn recognition of moms who do extraordinary things every day for their families and communities, Dollar General is partnering with Procter & Gamble to honor a Florida mom as its official Every Day Hero for May. As part of its Every Day Heroes program, Dollar General will feature Maria Segura in a campaign thanking moms in Dollar General communities across the country. Segura will be featured in a national marketing campaign, including a spotlight in May on Oxygen’s “Live Out Loud” on-air vignette and in People magazine.

Segura came to Florida from a family of immigrant farmworkers and with the help of the Family Literacy Academy of Immokalee, a Barbara Bush Foundation program, she has pursued her education. She has received her G.E.D and Associate’s Degree and is now pursuing her bachelor’s degree in education, and she also put two children through college.

In honor of Maria Segura and literacy volunteers everywhere, Dollar General is making a $10,000 donation to the Family Literacy Academy to help the organization fulfill its mission of providing full-service literacy to farmworker families with young children.

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