The Wheels on the Pivot Go…..Upside-Down?

Melissa Sandfort

pivotHere is an update on “The Seasons of a Farmer.” I mentioned that we are in the transition between Planting and Irrigating here in south central Nebraska. Well, we had a significant weather event (now classified as an EF-2 tornado) here in Edgar, Neb., on Memorial Day evening that will most likely affect Irrigating.

As the tornado sirens were blowing in town, I was sitting in my sunroom watching a ‘tail’ dip out of some ominous looking clouds and wondering why my weather alert siren wasn’t sounding. As I was running for the basement steps, both my husband and the siren (finally!) were telling me to get there fast. I made myself comfortable and listened to the noises above me, feeling quite helpless, but knowing I was where I needed to be. My husband was working on a booster pump quite a distance from home, but texting still worked on our phones so we could remain in contact with each other.

After the storm passed and he got home, we went out to survey the damage. There were quite a lot of power poles and lines down. Water was running across the roads in many places. Broken tree limbs in the yard, a big door blown off a shed, the glass top of a deck table shattered – this was only the beginning. We lost our rain gauge in the storm but heard reports of anywhere from three to five inches of rain.

As the picture shows, we also lost two pivots and one corner system on another pivot. It could have been much worse. Reports from the area indicate approximately 200 pivots are “wheels up.” That will definitely affect Irrigating season.

Until we walk again …

Uncategorized

New Holland Ag/Construction Integration

Chuck Zimmerman

New Holland North America Marketing TeamThe integration of agriculture and construction equipment lines under one marketing team has been a big focus for New Holland this year. Here’s the North America marketing team: (l-r) Mark Hooper, Director of Marketing; Dan Valen, Manager, Pro Work Tools; Abe Hughes, Vice President, New Holland North America; Ken Snover, Brand Communications Manager and Paul Wade, Brand Marketing Manager. The team has brought in a group of media representatives from the construction industry along with a couple of ag media like myself to talk about all the products that New Holland has for the construction and landscape industry. It’s interesting how many of the products we’ll be talking about also have applications in the ag industry.

Later today we’ll be outside learning about New Holland tractor loaders, tractor loader backhoes, compact excavators, compact wheel loaders, compact track loaders, compact utility tractors and Rustlers. We will be doing some ride and drive and I hope to share some video and more following the event today.

To get an overview for why we’re here at New Holland headquarters in New Holland, PA I spoke with Mark Hooper. As you’ll hear Mark say, the integration of ag and construction really has been a focus for the company this year. He says, “We really want to put more focus and emphasis on our promotions and how we go to market and get close to our customer and a lot of these media represent those customer bases very well and we wanted to make sure we were highlighting our brand and our products.” He talked about how there are customers who use both ag and construction type equipment in addition to the traditional customer bases for each segment.

Listen to my interview with Mark here: Interview with Mark Hooper

I’ve got a lot of photos for you to enjoy and share from the event: New Holland Construction Equipment Media Event Photos

Agribusiness, Audio, New Holland

New Holland Donation to Fisher House Foundation

Chuck Zimmerman

New Holland Fisher House Foundation DonationNew Holland continues its support for the Fisher House Foundation by making a $68,500 donation. Here’s Abe Hughes, VP, New Holland North America (right) presenting the check to David Coker, Fisher House Foundation President. The money for this donation comes from the New Holland True Blue Salute program. The presentation occurred during a construction equipment media event I’m attending at New Holland headquarters in Pennsylvania. I’ll have more on that later.

After the presentation of the new donation I spoke with David about the work the Fisher House Foundation does on behalf of American military families.

Fisher House Foundation is best known for the network of comfort homes built on the grounds of major military and VA medical centers nationwide and in Europe. Fisher Houses are beautiful homes, donated to the military and Department of Veterans Affairs. These homes enable family members to be close to a loved one at the most stressful time – during the hospitalization for a combat injury, illness or disease.

You can listen to my interview with David here to hear more about the latest work being done by this great organization: Interview with David Coker

Agribusiness, Audio, New Holland

Record Setting WPX Junior National Show

Cindy Zimmerman

wpx13-kidNothing at World Pork Expo compares with seeing a kid that might weigh all of 30 pounds working to control the movements of a hog that has 200 pounds on him. Precious!

Nearly 900 youngsters and 2500 hogs are signed up for the World Pork Expo Junior National Show this year – three times more than two years ago and a new record. The show kicked off on the first day of expo with the purebred barrow show. The open show, with almost 1,000 hogs entered by 493 exhibitors, will be held on Friday, June 7, with a sale on Saturday, June 8.

It’s a great youth event that really helps kids develop all kinds of skills and it is just so fun to watch!

Check out more fun photos in the 2013 World Pork Expo photo album.

Swine, World Pork Expo

Don’t get it right

Maggie Seiler

alltech-symposium-13-15Awestruck might be a good description for me following the opening evening activities at my first outing as the new ZimmComm intern. After arriving in Lexington, Kentucky for the Alltech International Symposium, I got dressed up and headed to the dinner that featured salmon, table company from Africa, and fabulous singers. It was a far cry from dinner at the dorm cafeteria. However, I only felt out of place for a few minutes. The gathering of nearly 2,500 seemed to shrink very quickly when I realized I had connections with some of the attendees. I ran into a few people from Kansas and a few people with connections to my interest area, the dairy industry. It was a lot of fun to meet people who I could relate to and who write articles and blogs that I read.

In addition to making some great connections, I had the opportunity to really jump in and get my hands dirty as far as writing and reporting goes. I had a lot of chances to conduct interviews, take pictures and tweet about the sessions at the symposium. Probably my favorite part of reporting was getting to listen to the sessions on the future of nutrition, marketing and scientific development that will shape agriculture in 2020. If you missed our reports on the symposium, you can find our coverage of the event here.

The people were great to meet, the science was intriguing, but the biggest take away for me was a message that Dr. Pearse Lyons delivered several times throughout the symposium, “Don’t get it right. Get it started.” Fitting I think that this was a point of emphasis at my first reporting assignment. So maybe I’m not doing it right, but at least I’ve started.

2013 Alltech International Symposium Photo Album

Agribusiness, Alltech

USDA’s Alonzo Updates WPX on Key Issues

Joanna Schroeder

wpx13-usda-alanzoAnne Alonzo is attending her first World Pork Expo since taking the helm as the USDA Agricultural Marketing Service (AMS) Administrator just over a month ago. During her comments this morning, she said that the USDA is very supportive of the efforts of the pork industry and will continue to work with them on key issues.

There were several items Alonzo said are currently on the radar and gave updates on mandatory price reporting, pork purchases and the Pork Checkoff. She was joined by Dr. Craig Morris, deputy administrator who also addressed compliance issues and said the AMS is very happy with the industry’s response to recent compliance requirements.

While in Iowa, Alonzo said she had the opportunity to visit her first hog operation and became taken with a day old baby pig. She said although she is new to the industry, she looks forward to working with the National Pork Producers Council (NPPC) and others to ensure the success and growth of the pork industry.

Listen to Alozno’s remarks here: Remarks from USDA's AMS Administrator, Anne Alonzo

Visit the 2013 World Pork Expo photo album.

Audio, Boehringer Ingelheim, Novus International, Pork, USDA, World Pork Expo

Revitalizing the REAL® Seal in Social Media

Melissa Sandfort

REALIn celebration of June Dairy Month, efforts by the National Milk Producers Federation to revitalize the REAL® Seal are taking a big leap forward this month. A new campaign is being launched that allows consumers to learn more about the benefits of real, American-made dairy products and foods made with them, using a new Facebook page, blogger outreach and digital advertising.

The REAL Seal Facebook page creates a new voice and visual feel to engage target audiences, especially moms and heads of households, encouraging them to buy dairy products and foods containing dairy products. The page’s content includes interactive updates, multimedia presentations, contests, polls, and quizzes. One of the elements of the launch later in the month will be a “Name the Character” contest for a new, animated REAL Seal cartoon character. It can be viewed on the REAL Seal website.

Reaching out to bloggers writing about the mom/parenting, food/cooking, health/wellness, and lifestyle topic areas will generate online conversation and awareness surrounding the REAL® Seal campaign and lead consumers to official REAL Seal web pages. In July, a special Buyer’s Guide section will be added to the REAL Seal website, where consumers will be able to go to find dairy products and foods made with dairy products that are using the REAL Seal, as well as restaurants that serve only REAL dairy products. REAL Seal users will have the option of providing links to their company’s website as well.

Agribusiness, Dairy, Social Media

Zimfo Bytes

Talia Goes

    Zimfo Bytes

  • The American Soybean Association (ASA) and DuPont Pioneer are seeking applicants for the 2014 Young Leader Program.
  • The Hall of Fame Committee is asking for nominations for present, past or deceased NAFB Broadcast Council members that have made a significant contribution to farm broadcasting.
  • NAMA will be hosting a hospitality event in Buffalo, New York on August 5, 9:00 p.m. – midnight.
  • The Mosaic Company has released another digital tool for farmers to gather important information that can help increase efficiency and generate higher yields.
Zimfo Bytes

NPPC President Opens World Pork Expo

Cindy Zimmerman

wpx13-spronkNational Pork Producers Council president Randy Spronk of Minnesota welcomed the media to the 25th anniversary of World Pork Expo on Wednesday morning in Des Moines with an update on what is new at the show.

“We expect to have around 25,000 attend the expo over the next three days,” Spronk said. “One of the neatest things is we have nearly 900 entrants with 2500 hogs in the World Pork Expo Junior National hog show. Three years ago, we just had 300.”

Spronk also commented on some of the trade, environmental and legislative issues impacting hog farmers, including the farm bill and the latest on the EPA.

Spronk’s comments here: Opening comments from NPPC president Randy Spronk

Visit the 2013 World Pork Expo photo album.

Audio, Boehringer Ingelheim, Novus International, NPPC, Swine, World Pork Expo

Brooks Hired at Certified Hereford Beef LLC

Talia Goes

AndrewBrooksAndrew Brooks has been named Certified Hereford Beef (CHB) LLC vice president of marketing. A native of Elmendorf, Texas, Andrew is a graduate of Texas A&M University with a degree in agricultural economics. He also earned a master’s degree in business administration from Texas A&M University-San Antonio in 2011.

Before joining the CHB LLC team, Andrew gained valuable industry experience while working for Cargill Animal Nutrition in Sioux City, Iowa. For the past five years, he has honed his craft as a promotion and education coordinator for the Texas Beef Council.

In that position, he developed industry partnerships with manufactures, processors, purveyors, retail chains, restaurants and producers including some of the leading retail supermarkets and food service distributors in the region. Through retail and foodservice promotions and educational seminars, Andrew worked to promote beef and to educate merchandisers, buyers and consumers regarding the preparation and positioning of beef as well as its palatability qualities and nutritional value.

Agribusiness, Beef