2012 World Pork Expo

It’s not too early to get your plans made for this year’s World Pork Expo. If you don’t have a hotel room you’d better get on it too since the NCAA Division I Outdoor Track & Field Championship will be in Des Moines at the same time as World Pork Expo again this year. BTW. We have sponsorship opportunities for our coverage of this year’s show available. Just contact Dave Larson.

Plans are underway for this year’s World Pork Expo June 6-8 at the Iowa State Fairgrounds in Des Moines, Iowa. Join the nearly 20,000 producers and allied-industry representatives who will be on hand to see more than 450 commercial exhibits, participate in business seminars and show outstanding breeding stock.

It’s never too early to register for media credentials. You’ll know you have registered successfully if, once you click “submit,” you’re taken to a landing page with the headline, “Thank you for registering,” and you subsequently receive a confirmation email. If you’d like to check your registration status, contact:jkeene@mccormickcompany.com.

Let your readers, listeners and viewers know that, they now can preregister to attend World Pork Expo. By registering online, attendees receive a $10 early registration discount.

Become a friend of World Pork Expo on Facebook and follow us on Twitter (#NPPCWPX) to receive regular updates. You’ll find additional information just for journalists at the online media center.

Increasing Pork Producer Profitability

The master carver working on a freshly roasted pig, pictured on the right, is Scott Moore, National Sales Manager, Pork, Novus International. Scott is from North Carolina. That was some very fine roasted pork he was preparing for us at World Pork Expo last week!

In his area Scott says that although the challenges producers have in his area aren’t unique they are more accentuated than other areas due to higher costs for grain brought in from the midwest. “If in fact $7 to $8 grain costs in the midwest is a problem, $9 to $10 costs is even more of a problem on the east coast,” he says. For this reason Scott says the new Novus Accelerating Finishing Profitability program contains specific elements to help producers deal with challenges, especially on a regional basis. Scott Moore Interview

2011 World Pork Expo Photo Album

Hidden Profit Robbers Hurt Pork Producers

Boehringer Ingelheim Vetmedica (BIVI) hosted a media event on the last day of World Pork Expo that focused on Keeping Food Safe and Profits Growing.

Controlling enteric diseases caused by ileitis and Salmonella can help both keep food safe and pork producer profits growing. “Enteric diseases are sometimes below the threshold of detection,” said Kent Schwartz, DVM with Iowa State University. “Feed is the largest input into the cost of production and anything that comprises intestinal function has a propensity to cost money and among many other factors are infectious diseases.”

Dr. Schwartz recommends that producers keep good records on animals and determine whether they are achieving their potential. “Lawsonia and Salmonella are very common infections,” he said. “These agents can cause disease that are not necessarily visual but can impact feed to gain and we do have for those two agents very effective vaccines that can take them out of the equation.”

Listen to or download an interview with Dr. Schwartz here: Dr. Kent Schwartz

Since control of Salmonella is a food safety concern, BIVI senior veterinarian John Kolb says it is is something producers can and should address. “Salmonella’s always going to be there,” he said. “One more thing that we can do to reduce the amount of Salmonella in the pig itself, is use vaccination.”

Dr. Kolb recommends producers get their vet involved and determine when exposure to Salmonella starts and make sure the vaccine gets in ahead of it.

Listen to or download an interview with Dr. Kolb here: John Kolb with BIVI

2011 World Pork Expo Photo Album

Novus Sees Growth In Enzyme Use

Novus International has seen a big growth in the use of enzymes and the outlook is for that growth to continue. I learned this while speaking with Gary Hayen at last week’s World Pork Expo.

Gary is the global product business manager for the enzyme and fermentation products business area. I asked him to provide an overview of how important enzymes are for the feedstock industry. He says, “For cost efficiency and nutrient utilization, enzymes are going to play a key role in being able to help the producer obtain the efficiency and cost effectiveness they need.” Basically enzymes play a role in freeing up some of the energy and protein/nutrition values of feed ingredients that you wouldn’t get without using them. Gary provides some specific examples of how this works in my interview with him. He says that it’s a real growth opportunity in the coming years. Gary says that they can show an up to $3 return on each animal for use of enzymes. Gary Hayen Interview

2011 World Pork Expo Photo Album

Novus Helping Pork Producers Achieve Profitability

At World Pork Expo I visited with Stephanie Gable, pictured second from the right. Stephanie is now the global marketing manager for beef, dairy and pork for Novus International. She is also a past president of the National Agri-Marketing Association.

We talked about the new Novus Accelerating Finishing Profitability program that was announced during the show. Stephanie says this boils down to helping customers “take what they have and make it more profitable.” She says that Novus has created a step by step process that helps them figure out what their current needs are and how the products Novus offers can help them meet those needs. To get the help offered by Accelerating Finishing Profitability Stephanie recommends contacting a Novus representative, nutritionist or the Novus Pork website. Stephanie Gable Interview

2011 World Pork Expo Photo Album

Wrapping Up at World Pork Expo

After torrential downpours over night, it’s pretty quiet here on the last day of World Pork Expo.

We had some serious rain during the day yesterday, but it all cleared up just in time for the bands to start playing and the roasted hogs to come out. National Pork Producers Association CEO Neil Dierks says the expo was excellent this year, especially day one. “We haven’t heard the numbers yet, but we won’t be surprised if it’s not the best first day we’ve had for many, many years – even though it was 94 degrees and about 97 percent humidity,” he said.

Neil says producers are “reasonably pleased” with the current state of the industry, but concerned about issues facing them such as feed availability, getting trade agreements approved and government regulation, especially the proposed GIPSA rule.

Listen to or download my interview with Neil here: NPPC CEO Neil Dierks

BIVI Committed to Swine Industry

“Value through Innovation” is the theme for Boehringer Ingelheim Vetmedica (BIVI) at the World Pork Expo this year and the company is proud of its commitment to helping pork producers.

I stopped by the BIVI exhibit at the trade show yesterday and talked with Tim Bettington (right), executive director of the company’s swine division and Randy Buller (left), senior associate director for the division.

“BI is very committed to the swine industry,” Tim told me. “We have several other species under our umbrella but the swine industry is the key one for us. We’ve grown up as a swine organization and globally swine is the number one sales driver for us.” Tim says they are in the process of completing an R&D facility in Germany that will complement the facility they have in Ames, Iowa that has been very successful in developing the company’s PRRS vaccine.

Listen to or download my interview with Tim here: Tim Bettington, BIVI

Randy says there is a great deal of interest among producers in the 3FLEX vaccine they introduced just last year. “It is the only product in the swine industry that mixes three vaccines in a similar platform,” said Randy. The 3FLEX consists of three vaccines: Ingelvac CircoFLEX®, Ingelvac MycoFLEX® and Ingelvac® PRRS MLV to address circa virus, mycoplasma, and PRRS in one shot.

Listen to or download my interview with Randy here: Randy Buller, BIVI

2011 World Pork Expo Photo Album

Peace, Love and Pork at World Pork Expo

2011 world pork expoThe folks at Automated Production Systems led a peaceful pig protest at the 2011 World Pork Expo Thursday with their 60s-themed roast pig.

With cries of “Fork More Pork” in different languages, the AP team really outdid itself this year. The company, which specializes in swine production equipment such as feeders, ventilation and flooring, has a different theme for their pig every year. Previous years have included Mexican Fiesta and Elvis, but this one will be hard to top.

Notice that the roast pig is sporting peace sign earrings and shooting a peace sign with its cloven hoof! The video shows just how much the AP folks really get into their theme.

2011 World Pork Expo Photo Album

Lynch BBQ Going Whole Hog at World Pork Expo

BBQ is what’s cooking at World Pork Expo. This is the best smelling show I’ve been to this year! Here’s Scott Beaton, Lynch BBQ. He’s been cooking this hog since about six o’clock this morning. I visited with him but all I got on the spices side was, “our secret seasonings.” Okay. This pig will be served this afternoon at the Novus International tent.

It’s the sixth year for Scott to be cooking at World Pork Expo. He’s a big Minnesota Vikings fan and has had a chance to cook for them which was a real highlight in his cooking career. Scott also says that the pork industry is vital to their business and to the state of Iowa. Scott Beaton Interview

2011 World Pork Expo Photo Album

World Pork Expo Junior National

We’ve been talking nutrition, politics and promotion but for a big part of the crowd coming out to World Pork Expo it’s about showing pigs. The World Pork Expo Junior National Show is taking place and I wandered through to take some photos.

If you’ve never been to a show then watch the short video clip. I saw two show rings in action this afternoon and people were having a good time.

2011 World Pork Expo Photo Album

Korean Ambassador Urges Passage of FTA

The Korean ambassador to the United States says “time is running out” for Congress to approve pending free trade agreements and “the stakes are high.”

Ambassador Han Duk-soo was the keynote speaker at the National Pork Producers Council Strategic Investment Program luncheon at World Pork Expo on Thursday. He encouraged pork producers to “not let up” in urging Congress to ratify the FTA with South Korea, which is pending along with those for Colombia and Panama. “The disagreements in Washington that have delayed the FTA’s ratification are ironic, in that it enjoys almost unanimous support,” he noted. “America’s pork producers have been among the most vocal and active proponents of these agreements.”

Like those here in the U.S. who want to see the agreements passed, the ambassador is concerned that if they are not approved by end of summer, the presidential campaign will effectively delay them even longer.

Listen to or download the ambassador’s comments here: Korean Ambassador Han Duk-soo

2011 World Pork Expo Photo Album

Pork Producers Can Measure Carbon Footprint

Thanks to the efforts of the Pork Checkoff, pork producers now have a tool that will allow them to calculate their carbon footprint.

The “Live Swine Carbon Footprint Calculator” was unveiled today at World Pork Expo by the National Pork Board. Pork producers Randy Spronk of Minnesota (pictured) and Roy Henry of Kansas did the introduction, as well as Rick Ulrich with the University of Arkansas, which actually developed the program.

Randy was one of the first to test the carbon footprint calculator and shared what he learned with the media and later during an educational session with producers. “The impetus for this came from producers,” Randy said. “The original intent was to identify ‘hot spots’ for energy use, areas where they could have the most impact on cost of production.”

Randy says the calculator is very simple to use and clearly shows how inputs, such as feed, energy use, manure and pig performance, are all related to the carbon footprint of a barn. Due to privacy issues and the tremendous size of the computer program, it is only available to producers via disc and cannot be downloaded from the web. Copies are being distributed here at World Pork Expo and can be ordered on-line at pork.org/sustainability.

Listen to or download comments from Roy Henry, Rick Ulrich and Randy Spronk here: Swine Carbon Footprint Calculator

2011 World Pork Expo Photo Album

World Pork Expo Weather

The weather has been “interesting” this morning here at World Pork Expo. This is hail coming in the sides of the Novus tent at the start of their morning press breakfast. Novus did something very smart this year. They put their whole tent display on a riser. No more flooding through the tent here.

But even with some thunder and rain the show is going on. I’ve got a fully updated batch of photos for you and will have more as our coverage of this year’s Expo continues.

2011 World Pork Expo Photo Album

Novus Introduces Accelerating Finishing Profitability

This morning Novus International announced the Accelerating Finishing Profitability program. This was done with a group of agricultural reporters in their World Pork Expo tent.

High feed ingredient costs are no longer a temporary blip on pork producers’ radar screens. Instead, lofty corn and soybean prices seem to be here to stay and thus require a long-term strategic solution aimed at helping producers get the greatest possible returns from all their nutritional inputs.

The new Accelerating Finishing Profitability program from Novus International is designed to be one of these strategic solutions. The program helps optimize nutrition and delivers tangible results to the performance and profitability of a pork operation during the grow-finish phase.

Our announcement panel included (l-r) Brad Lawrence, Novus Technical Manager, Pork Business Team, International; Randy Anderson, Novus Senior World Area Director, North America and Mark Bertram, Nutrition & Production Consultant, First Choice Livestock. I spoke with each of these panelists after the presentation and have those interviews posted below. Here is the full presentation to the media: Novus Panel - Accelerating Finishing Profitability

Randy says “We’ve been working on this for a couple of years already. It’s about how can we help you understand how to nutritionally feed your animals differently that will allow you to manage your total costs and your total performance. Ultimately it’s about working with our customers to figure out how to manage their total profitability.” Randy Anderson Interview

Brad says the takeaway message this morning is “allowing producers to challenge the paradigms that they’ve had that have limited their ingredient selections to corn and soy. Instead of saying this is all we can use challenging that paradigm and saying what are the limitations to use and what blend of nutritional technologies will allow you to overcome those paradigms, overcome those challenges and improve the returns you see to your operations by opening up a broader range of ingredient options.” Brad Lawrence Interview

Mark says what the Accelerating Finishing Profitability program is about is “utilizing the technology that Novus has developed and applying those technologies to current industry issues and allowing us to, for example, increase the utilization of some of the by-product feed ingredients that may have been limiting in the past and focusing on decreasing feed costs.” Mark Bertram Interview

2011 World Pork Expo Photo Album

Boehringer Ingelheim Hosts PRRS ARC Seminar at WPX

With all the hog farmers and swine vets gathered in Des Moines for World Pork Expo this week, it was a perfect opportunity for Boehringer Ingelheim Vetmedica (BIVI) to host a PRRS Area Regional Control (ARC) seminar.

“It’s a very good opportunity to have a peer-to-peer meeting,” said Dr. Laura Batista with the BIVI PRRS Solution Team, who says there are two projects underway now in Iowa of the 25 nationwide. “More and more it is countywide, rather than the whole state.”

Laura says producers are starting to see a return on investment by implementing the PRRS control program.

Listen to or download Laura’s PRRS ARC update here: Dr. Laura Batista

BIVI’s Dr. Reid Phillips says the PRRS ARC project is a work in progress, so meetings like this are very important. “It’s an opportunity for the working groups to get together and share their information, identify areas of challenges and restraints, and that’s a valuable thing.”

Reid talked about the value of communication and coordination, as well as research that can help with PRRS control.

Listen to or download my interview with Reid here: Dr. Reid Phillips

2011 World Pork Expo Photo Album

Pork Board Celebrates Silver Anniversary

Missouri hog farmer Everett Forkner is the new president of the National Pork Board. He is owner and president of Forkner Farms Inc., which has 550 purebred sows and markets 7,500 hogs per year. With members of his family, he also raises corn, soybeans and wheat on 2,000 acres in west central Missouri.

Everett takes the helm of the 15 member pork board as the checkoff celebrates its silver anniversary and anticipates golden opportunities for the industry. “I think we live in some very challenging times but we also live in some very exciting times in the pork industry,” Everett said during the NPB press conference at World Pork Expo Wednesday.

He was pleased to announce that the board voted to spend some extra advertising dollars this year. “We’ve seen first hand the results of the new campaign ‘Pork Be Inspired’ and with some additional funds we were able to vote to continue this project into the fall with an additional $5 million to be put into the Be Inspired campaign.”

“People who already eat pork just have to eat a little more, and that’s our target audience,” he added.

The pork board also added $1.2 million for export marketing efforts and another $265,000 is allocated for cooking temperature education. The pork industry is really excited about new cooking guidelines for pork just released last week by USDA officially confirming that the other white meat is perfectly safe when cooked to an internal temperature of 145 degrees Fahrenheit.

Press conference audio from Forkner: NPB president Everett Forkner

2011 World Pork Expo Photo Album

Pork Producers Talk Issues at Pork Expo

National Pork Producers Council leaders conducted the traditional first day World Pork Expo press conference this morning to discuss issues of importance to the industry.

Among the bigger issues is expanding international markets for U.S. pork by getting Congress to pass the three pending free trade agreements with Korea, Colombia and Panama. “We need new and expanded markets,” said NPPC immediate past president Sam Carney of Iowa. “These FTAs combined would add more than $11 to the price producers receive for their pigs and would generate about 10,000 U.S. jobs.”

Carney says they hope to get the FTAs passed before summer recess or right after. “We’re frustrated but yet we’re hopeful we’re gonna get it done,” he said.

Press conference audio from Carney: NPPC past president Sam Carney

2011 World Pork Expo Photo Album

Pork For Lunch

I don’t know if there is such a thing as a self-induced pork coma and I really don’t want to find out. But I have done some major sampling today at the World Pork Expo. This little display of Plowboys BBQ was found in the Boehringer Ingelheim tent and they were really good. I also sampled ribs in the Novus International tent, Pork Network tent and the Pork Checkoff media lunch. They were all good but I give my personal award to the Pork Checkoff. They served Mediterranean Back Ribs cooked in a pomegranate sauce. They were fall off the bone tender.

To top off the Pork Checkoff media lunch we had cake that celebrates 25 years of service.

The Pork Checkoff is sponsoring the Producers Opportunity for Revenue and Knowledge (PORK) Academy here at the Iowa State Fairgrounds too.

By the way. If you want that Mediterranean Back Ribs recipe you can find it right here on the Pork Checkoff website.

2011 World Pork Expo Photo Album

Novus Meets Cubbie

The mascot for the Iowa Cubs minor league baseball team is Cubbie. Here’s Cubbie with Novus International interns at the ball park prior to World Pork Expo. Cindy and I attended the game and had a good time chatting with our Novus friends and their clients.

During the next couple days we’re going to learn what’s new with our sponsor. Thank you Novus for your support once again!

2011 World Pork Expo Photo Album

Welcome To World Pork Expo

The 2011 World Pork Expo is starting in Des Moines, IA. Welcoming the media was Doug Wolf, President, National Pork Producers Council. Doug is a producer from Lancaster, WI. He says there are over 450 exhibitors from eleven different countries and attendees from 33 countries. He says they’re expecting over 20,000 producers to attend.

Attendees will find business seminars on profitability, animal health and current issues. They can see the newest products, services and technologies offered by more than 450 commercial exhibitors. They will have the opportunity to watch junior showmen and swine breeders exhibit some of the best market hogs and breeding animals available, as they compete for top prizes. And throughout the event, they can feast on great food and enjoy family entertainment.

I can attest to feasting on pork. At the media reception we had about six different pork choices! Here’s a welcome message from Doug: Doug Wolf Interview

Our World Pork Expo photo album has been started. You can find us posting them here: 2011 World Pork Expo Photo Album