NPPC Gives Voice to Producer Concerns

Kelly Marshall

Deputy Director of Economics and Domestic Production Issues for the National Pork Producers Council, Dustin Baker, was at the World Pork Expo last week talking with producers about their concerns for the future of the industry. Trade is always at the top of that list, Baker says, since pork is a global market, but already NPPC is looking forward to …

Ag Groups, AgWired Animal, Audio, NPPC, Pork, World Pork Expo

Pork Reaches a Changing Audience

Kelly Marshall

The consumer market is changing quickly, something the Pork Checkoff understands well. President Terry O’Neel announced at the World Pork Expo that the organization is putting the polish on a plan to reposition pork marketing towards the “three M’s”: Millennial, Mobile, and Multicultural audiences. “The Pork Checkoff has embarked on a journey to determine how best to market pork today,” …

Ag Groups, AgWired Animal, Audio, Marketing, Pork, World Pork Expo

Aptimmune Launches World’s First Mucosal PRRSV Vaccine

Cindy Zimmerman

On opening day of World Pork Expo, Aptimmune Biologics launched the world’s first commercially available mucosal PRRSV vaccine for swine administered via nasal spray. Aptimmune’s autogenous mucosal PRRS vaccine utilizes the BARRICADE® proprietary vaccine technology, which offers producers and veterinarians a revolutionary approach to PRRSV management. The mucosal vaccine offers a new class of vaccine to combat a devastating and …

AgWired Animal, Animal Agriculture, Animal Health, Audio, Swine, World Pork Expo

#WPX17: A Showcase of the Pork Industry

Jamie Johansen

This week we hit the agriblogging highway for the 2017 World Pork Expo at the Iowa State Fairgrounds in Des Moines. The National Pork Producers Council (NPPC) hosts the annual event taking place June 7-9 and will feature the world’s largest pork-specific trade show, educational seminars, youth and open swine shows, market outlook sessions and of course pork of all …

Ag Groups, AgWired Animal, Animal Agriculture, NPPC, Pork, Swine, World Pork Expo

Novus Unveils Project Horizon at #WPX16

Lizzy Schultz

As part of their ongoing commitment to bringing customers innovative solutions to the challenges facing the industry, Novus International used the 2016 World Pork Expo as an opportunity to debut Project Horizon, which aims to help producers navigate through the transition to antibiotic-free production. “We’ve had in-house expertise in terms of gut health and nutrition throughout the 25 years that …

Ag Groups, Animal Agriculture, Animal Health, Audio, Feed, Novus International, Nutrition, Veterinary, World Pork Expo

Creating Solutions – R&D in the Field with #BIVIswine

Lizzy Schultz

Research and development in animal health is all well and good, but a strong team of professional services veterinarians to help implement and communicate to the producers is needed to ensure lab creations are effective. While visiting Boehringer Ingelheim Vetmedica Inc.’s (BIVI) new R&D facility in Ames, Iowa, I sat down with Dr. John Waddell, senior associate director, professional services …

Ag Groups, Animal Health, Audio, Boehringer Ingelheim, Swine, World Pork Expo

BIVI’s Swine Diagnostics Revolution

Joanna Schroeder

There is a swine diagnostics revolution and Boehringer Ingelheim Vetmedica Inc.’s is leading the way. The company’s Health Management Center (HMC) in Ames, Iowa is where Wayne Chittick, as manager, takes swine diagnostics to the next level.The swine diagnostic lab is part BIVI’s technical services group and was on display during this year’s World Pork Expo. Chittick said the lab …

Agribusiness, Animal Health, Audio, Boehringer Ingelheim, Research, Swine, World Pork Expo

New Pork Board CEO Bill Even at #WPX16

Cindy Zimmerman

Earlier this month the National Pork Board named Bill Even as their new CEO. No stranger to the agricultural community or swine industry, Bill sat down with me at the 2016 World Pork Expo to discuss their key components focusing on people, pigs and the planet. The people component is centered around connecting with consumers while building trust. The pig …

Audio, Pork, World Pork Expo