Have you registered for the 2014 Agri-Marketing Conference? Come down to the Sunshine State, relax, network and learn. Sounding pretty good right now, eh? I’m on my way to Austin, TX for our quarterly Executive Committee Mtg. of the National Agri-Marketing Association. I’m sure we’ll get an update on what’s being planned for Jacksonville, FL in April. Let me know …
NAFB Names Marketing & Communications Manager
The National Association of Farm Broadcasting (NAFB) has brought Melinda (Mindy) Oberly on as their Marketing and Communications Manager. NAFB Executive Director Tom Brand says, “Mindy’s past experience and knowledge of agricultural marketing, client relationships, project management and communications planning will be beneficial as the association launches the NAFB Planner Tool this year.” Mindy spent the last 12-plus years with …
2014 Golden ARC Award Deadline Approaching
The Agricultural Relations Council (ARC) has issued a “call for entries” for the 2014 Golden ARC Awards. The competition includes 35 categories for agricultural public relations activities conducted in full or partially in the year 2013. All entires are due to contest headquarters on or before February 28th. Get on the ball and have your entires postmarked by January 31st …
Kruskopf Coontz Adds Two Ag Marketers
Kruskopf Coontz Advertising (KC) announced their new president, Dean Huff. Huff was previously working for Padilla/CRT, MN, where he led the agribusiness practice and was responsible for leading integrated communications. He has also worked for The Martin Agency, Colle McVoy and Saatchi & Saatchi. KC has also hired Duncan Salyer as their new Accounts Manager. Salyer comes from Broadhead + …
U.S. Ag Export Development Council Names Chair
The U.S. Agricultural Export Development Council (USAEDC) has named a new Chair at their annual workshop in November. United States Potato Board’s (USPB) John Toaspern, International Marketing Vice President, has been a member of the Executive Committee and an officer of USAEDC for the past six year. He move’s from serving as Vice Chair to taking over the reins from …
Checkoff Changes Marketing Direction in FY14
Millennials and other beef consumers can now see and hear the tantalizing sights and sounds of “Beef. It’s What’s for Dinner” messages without putting down their mobile devices or leaving the comfort of their keyboards and social-media circles. That’s thanks to a Sept. 25 decision by the 20-member Beef Promotion Operating Committee to make a major shift in strategic direction …
American Soybean Association Names New Managers
The American Soybean Association (ASA) adds two new agriculture professionals to their team. Help welcome Michelle Hummel and Jordan Lanham to the agriculture community. Michelle Hummel joins the ASA as industry and stakeholder relations manager. Before joining the team at ASA, Michelle served as the vice president of marketing and communications at the Agricultural Retailers Association. She has almost 10 …
Leading NAMA into a New Year
Leadership within an organization is key to it’s success and the National Agri-Marketing Association has gone above and beyond to ensure their leadership is a cut above. During NAMA Fall Conference business was carried out, professional development sessions took place and the gavel was passed down the ranks to the upcoming president. Paul Redhage with FMC and outgoing NAMA President, …
Does Big Data Have a Role in Agri-Marketing?
Another breakout session during the recent NAMA Fall Conference focused on “Big Data’s Effect on Marketing.” Discussion led to how data can influence messaging, new markets, media strategy and customer relationships. Jay Harrison, Data Mining Innovations Director at Maritz, sat on the panel and later chatted with Chuck about how social and content-based data can guide strategies for marketers. Chuck …
2013 NAMA PDA Winners
During our concluding lunch to the 2013 NAMA Fall Conference we celebrated with our new Professional Development Awards of Excellence. Let’s start with Gary Sakin, Monsanto, for Marketing Communications. Gary joined Monsanto in November of 2006, and has made impactful changes to how Monsanto approaches branding, measures marcom impact, and engages with its audiences. Currently, Gary is a key member …