With 20 years experience in understanding soils and getting accurate product placement for growers, FieldReveal CEO Matt Hesse is excited to take that to the next level of precision with AgWorks. “We were looking for analytics and an ROI engine and they were looking for a precision ag tool for variable rate,” said Hesse at the AgWorks User Conference this …
Coming Soon from Farm Market iD
With a database of over 2.4 million active operations, Farm Market iD is already the leading provider of farm and grower data to inform and improve agribusiness strategy, marketing and sales efforts. But the company is aiming to launch a new product soon for even more specialized data. “What we’re essentially doing is monitoring fields on behalf of our clients,” …
InfoAg Featured Exhibitor – Farm Market iD
In agriculture, like any business, the most up-to-date information provides the best competitive edge. That’s why Farm Market iD is applying their decades of data science to provide current in-season crop data, as well as reliable predictions for next year. “Basically what we are doing is using in-season, weekly imagery, and classifying what we see in the ground as the …
InfoAg Featured Exhibitor – EFC Systems
For over 30 years, EFC Systems has delivered innovative software solutions throughout the entire agribusiness supply chain, and the company was on-hand at the InfoAg Conference this year to share their latest tips on “Improving Your Farmgate Conversations” and “Data Interoperability.” Jeremy Wilson just joined EFC Systems as Senior Vice President, Field Data Solutions, in February of this year. He …
Veris Unveils Tillage and Planter Mounted Soil Sensors
At the 2019 Commodity Classic in Orlando this week, Veris Technologies is introducing iScan+, the first real-time sensor suite that measures four critical soil features while planting or tilling. Eric Lund, president of Veris Technologies, says the iScan+ optimizes implement adjustments and warns against yield robbing mistakes with real-time insight into changing soil conditions. All while providing high-resolution soil mapping …
Transparency Key for Ag Data
As more and more equipment will gather information for its farmer customers, John Deere is taking that data and the questions about privacy that go along with it very seriously. “Data is becoming increasingly important for our customers. If you look over the past five years, data has really become a prominent part of the conversation, because customers understand how …
Opening Session & Awards at Develop with Deere
Dealers and connected software providers gathered for opening remarks at Develop with Deere. If you missed it LIVE, don’t worry, watch it here. John Deere’s Lane Arthur, Director, Digital Solutions and Deanna Kovar, Director, Production & Precision Ag Marketing, outlined stragtic messages as to how they help growers increase yeilds, bring down costs and create partnerships. Awards were also presented …
Digital Ag and Big Data
As our digital world expands in agriculture, big data keeps getting bigger and making a bigger difference in how farmers make decisions. Digital Agriculture: Big Data was a session this week at the American Seed Trade Association (ASTA) CSS 2017 & Seed Expo. University of Wisconsin agronomy professor Shawn Conley moderated the session which included presentations from: Paul Schrimpf Meister …
Drone Nerds Show Off at InfoAg
As self-proclaimed “ag nerds” here at AgWired, we were excited to meet the Drone Nerds at the recent Info Ag Conference in St. Louis, Missouri. Brian Grant, Director of enterprise sales, talked about the company’s dealer network and the service provided to help growers get the right drone setup for their operation. He also showed off some pretty cool toys. …
Beyond Big Data at #InfoAg2017
This isn’t the first time Steve Sonka has been a keynote speaker at Info Ag in St. Louis, Missouri, but last time he spoke he focused on Big Data. Today his message has changed. “Big data is only part of the opportunity in production agriculture,” Sonka told me. “I talked today about digital ag. What that refers to is the …