Innovation Will Meet Needs of America

Joanna Schroeder

Dave Pesiri is the director of the Feynman Center for Innovation. He defines innovation as taking a new technology of idea into a new market. Los Alamos National Laboratory is a place where a lot of new technologies emerge, and the Center dedicates much of its time to working with others to deploy the technology from the pages of a …

Agribusiness, Audio, Fertilizer, Herbicide, Research, Verdesian

Grains Council Helping Exports Rebound

Cindy Zimmerman

With a record corn crop being harvested, exports are more important than ever. The United States exported more than 11 percent of the U.S. corn supply to over 100 countries in the 2013/2014 marketing year, which U.S. Grains Council president and CEO Tom Sleight says is a nice recovery from lost market share after the drought of 2012. “Now it’s …

Audio, Corn, Exports, Grains, USGC

Meet the New Holland Bloggers

Chuck Zimmerman

I still feel special to have been chosen by New Holland to participate in their New Holland Blogger Days last week. It was a diverse group in terms of language and home country. However, we all had much in common including our passion for agriculture, using social media to help distribute our information while personally engaging with farmers and the …

Agribusiness, Audio, International, Media, New Holland

Ready to Promote New Holland Sustainable Farm Pavilion

Chuck Zimmerman

The New Holland Bloggers. Sounds like it could be anything from a band to a social media team. New Holland does have a social media team but this group I’m talking about is made up of independent bloggers who were invited to Turin, Italy to learn about New Holland’s participation in Expo Milano 2015. You’ll get to meet them here …

Agribusiness, Audio, New Holland, Video

LANL’s Four Scientific Pillars

Joanna Schroeder

Back in the days of the Manhattan Project, Los Alamos National Laboratory (LANL) was a secret to the outside world. Founded to develop technologies to defend America, that mission is still in place today. During the Verdesian Los Alamos Media Tour, ag reporters had the opportunity to learn about the work being done at LANL as well as how some …

Agribusiness, Audio, Research, Technology, Verdesian

University of Gastronomic Sciences in Pollenzo

Chuck Zimmerman

During my trip to Italy last week one of our memorable stops was the University of Gastronomic Sciences in Pollenzo. That sounds like a foodies idea of a college! However, I have to note that the University was started by Carlo Petrini, founder of the Slow Food Movement. He has a rather interesting background according to this post in Wikipedia. …

Ag Groups, Agribusiness, Audio, Food, International, New Holland, Video

Global Water For Food Conference Preview

Cindy Zimmerman

Mobilizing new data gathering capabilities to improve global water and food security is the subject of the sixth annual Water for Food Global Conference, hosted by the Robert B. Daugherty Water for Food Institute at the University of Nebraska in association with the Bill & Melinda Gates Foundation Oct. 19-22 in Seattle, Wash. This year’s conference theme, “Harnessing the Data …

Audio, data, Food, Precision Agriculture, Water

Verdesian Mission: Education

Joanna Schroeder

Verdesian has a mission as part of being a science-based company. And part of that mission is education – education of both journalists and farmers. To learn more about why this is so important, I spoke with Michael Berry, senior marketing manager with Verdesian, who hosted about half a dozen ag media at Los Alamos National Laboratory. As Berry succinctly …

Agribusiness, Audio, Fertilizer, Herbicide, Verdesian

Los Alamos Nat’l Laboratory Ag Innovations

Joanna Schroeder

I recently had the opportunity to spend some time at the Los Alamos National Laboratory (LANL). While the federal lab’s main mission is military defense, many innovations can be reimagined to work well in agriculture. To learn more about going from the lab to the field, I spoke with John Mott, technical writer for LANL. Mott first started at LANL …

Agribusiness, Audio, Education, Fertilizer, Herbicide, Verdesian

CFWF Digs Deep into Video Journalism

Cindy Zimmerman

“Dig Deep” was the theme for the Canadian Farm Writers Federation 2014 conference in Prince Edward Island, and professional development time was spent digging deep into using video, even if you are a print journalist. “Everybody (in journalism) has to be kind of a Swiss Army Knife now, you have to be able to do it all,” said Ian Petrie, …

Audio, Media, Video