Retired Sen. Pat Roberts (R-KS) was happy to see many old friends in the farm publication world at the official opening of the 2021 Agricultural Media Summit in Kansas City Monday and he had plenty of stories and opinions to share. The former senator, who served 40 years in Congress and just retired last year, believes carbon capture and climate …
Traction Introduces Agronomy Solutions
Traction has introduced a new lineup of agronomy management tools for both service providers and farmers. Solutions include an agronomy mobile app and web application, designed for soil sampling, soil fertility, lab integrations, recommendations and prescription generation. Traction Agronomy is focused on simplicity, efficiency, and profitability, helping farmers apply the right product at the optimum rate and right time to …
Tech Hub Live is Latest Meister Media Event
Meister Media Worldwide has been serving agricultural markets around the world since 1932, and while the company was built upon an impressive array of farm-focused magazines, the event side of the business continues to grow in importance. The recent Tech Hub LIVE conference in Des Moines is the latest edition to the Meister Media family of events says Chairman and …
Technology Powering In-Season Decision Making
Satellite and aerial imagery have been available for decades, and recent innovation has greatly advanced the ease and quality of drone imagery, but farmers and their advisers are still struggling with making the technology pay off. A panel of experts at Tech Hub LIVE last week discussed what it will take to better extract the use and value of this technology. Jeremy …
Precision Ag as a Process, Not a Product
Precision agriculture has come a long way over the past couple of decades, to the point where it has gone beyond individual technologies to integrated systems, which is becoming increasingly important in the sustainability economy. FieldReveal CEO Matt Hesse told attendees at last week’s Tech Hub LIVE conference that sustainability will be an increasing consideration for growers in their decision …
Hearing Focuses on State of Beef Supply Chain
The U.S. House Agriculture Subcommittee on Livestock and Foreign Agriculture held a hearing Wednesday to examine how to address challenges within the beef supply chain during which several members of Congress echoed the National Cattlemen’s Beef Association’s (NCBA) longstanding call to expand processing capacity. Ranking Member Rep. Dusty Johnson (R-SD) recently introduced the Butcher Block Act, a bipartisan bill that …
Sustainability in Focus at #TechHubLIVE
With increasing interest and investment in sustainability up and down the agriculture value chain, each segment of the industry is finding its place as crop production practices evolve. During Tech Hub LIVE last week, CropLife Media Group Editor Paul Schrimpf moderated a group of key sustainability stakeholders who shared their perspectives on the state and future of sustainability practices, the …
Tech Hub LIVE Wraps With AEM Panel
The Association of Equipment Manufacturers (AEM) brought a panel of leading agricultural industry experts to wrap up the inaugural Tech Hub LIVE conference and trade show on Wednesday. Joining moderator and Tech Hub LIVE Conference Chair Paul Schrimpf were: Julian Sanchez, Director, Emerging Technology, John Deere Michael Gomes, V.P. Business Development – Agriculture, Topcon Darryl Matthews, Senior Vice President, Trimble …
PrecisionAg® Awards of Excellence
The annual PrecisionAg® Awards of Excellence were presented at the inaugural Tech Hub LIVE conference in Des Moines this week. The PrecisionAg Alliance has sponsored the awards program since 2007 to celebrate exceptional work in research, commercialization, and adoption of precision agriculture technology and practices. Four recipients were selected for the 2021 class, joining 57 honorees from previous years. In …
Partners Make Tech Hub LIVE a Success
Tech Hub LIVE would still just be a dream of Meister Media Worldwide without the support of three outstanding industry partners who are pioneering the way with the latest solutions in precision agriculture. EFC Systems is pleased to be a founding Education Partner of Tech Hub LIVE. “Education and getting people out of their comfort zone is important,” said Ernie …