During the first full day of the 2016 Canadian Farm Writers Federation conference attendees had a choice of several tours. As a biker, I chose the Science & Cycling Tour. It is way better than sitting on a bus! Here’s my group in a shot after our last tour stop on the campus of the University of Saskatchewan in Saskatoon. …
Welcome to #CFWF16 – Saskatchewan Surprise
We’re getting a Saskatchewan Surprise in Saskatoon for the 2016 Canadian Farm Writers Federation annual meeting. Our reception and dinner were held in the Western Development Museum. The opening reception featured welcoming comments from the Honorable Lyle Stewart, Minister of Agriculture, Province of Saskatchewan. Stewart says, “Agriculture in Saskatchewan is part of our identity here. To some we’re known for …
#DeleteToFeed Hungry People with Land O’Lakes
Here’s a creative idea to help feed hungry people. Land O’Lakes has created the Delete to Feed campaign. Their announcement says that there are 1 in 6 U.S. kids facing hunger and more than 42.2 million food insecure people across the country. That’s a large challenge right there. So how does Delete to Feed work? To start with, during this …
Re-energizing The @OfficialNAMA Brand
The National Agri-Marketing Association (NAMA) brand is getting re-energized thanks to a fresh look at the organization’s mission, especially why it exists and membership value. Sounds very logical for an organization of members involved in agricultural marketing! Here’s are NAMA’s key pillars: Focus on agriculture Agri-marketing education that increases skills Connections that advance careers Student involvement that secures the future …
FMC Creating More Minutes
We’ve got our minutes back. As in The Minute, brought to you by FMC. FMC Corporation will produce 12 new episodes of The Minute to help growers prepare for the 2017 season. The Minute series is designed to provide growers and retailers timely information about current agronomic issues impacting their businesses. “Our host, Jake Turner, is back traveling the country, …
It’s Time for #CFWF16 in Saskatoon
I’ll be traveling with Case IH this week to attend the 2016 Canadian Farm Writers Federation Conference. This year we will be in Saskatoon. It’s another Canadian place I’ve never been. This annual conference has been a great way to see parts of Canada I’ve never had a chance to visit. And I have made lots of good friends as …
Get Consumer Marketing Inspiration for Ag Marketing Success
One of the breakout sessions during the NAMA Fall Conference was a presentation by Stacie Marshall, Bayer CropScience. The session title was “Working Together to Help Growers: What Agriculture Can Learn From Consumer Marketing.” Stacie started out by dispelling some myths about farmers that she has heard, even from people involved in agricultural marketing. For example, some people still believe …
Professional Dev Awards at #NAMAFall16
The National Agri-Marketing Association honored the winners of the Professional Development Awards of Excellence today. I’ve recorded their comments upon receiving the awards. Let’s start with Marcy Tessmann. Marcy is the recipient Communicator of the Year Award. Listen to Marcy’s comments here: Next up is Bill Brozak, Colle + McVoy/Exponent. Bill received the Public Relations Professional Award. These awards are …
#NAMAFall16 Underway
Hello from the National Agri-Marketing Association Fall Conference in Raleigh, NC. Here’s the good looking executive committee during our welcome reception last night. We’re into the meat of the program today with our keynote session taking place now featuring Gerry O’Brion, “What Big Brands Know: Navigating Change. Breakout sessions occur after that before our evening reception. I’m collecting photos from …
A New Holland NHDrive ZimmCast
A self driving tractor generated a lot of buzz during the Farm Progress Show. New Holland, a sponsor of our event coverage, had their brand new autonomous concept tractor displayed in the center of their show lot and it was getting a lot of attention. In this week’s program I talked with New Holland’s Dan Halliday to get a detailed …