With an alert from the Quarry Integrated Communications Twitter feed I was pointed to their blog: Idea Exchange. It contains “a series of articles examining ways to thrive, not just survive, in 2009.” Here’s an example.
You all know the deal. During periods of economic instability, your organization will focus with laser-like precision on the bottom line, allocating dollars to only those areas they know will deliver positive business results.
While clicks matter, it’s the outcome of the click, not the click itself, that really counts.
Your CFO doesn’t care about how many clicks you generated on your Web site. Neither likely does your CEO. And your VP Sales doesn’t want more leads. They want better-quality leads. The bottom line? While clicks matter, it’s the outcome of the click, not the click itself, that really counts. In 2009, your organization will want you to “show them the money” – that is, prove to them not only your impact on demand creation, but importantly, your impact on revenue creation.
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