Hey iPhone’ers. There’s a very cool new app that you might consider, especially you progressive media types. It’s the 12seconds.tv app which lets you take (or select from your phone photo library) 3 photos, record 12 seconds of audio and upload it as a slide show to your account. Even better, it uploads it as a post to your Twitter …
Driving Green in HD
Perhaps you’ve heard about YouTube allowing bigger file uploads and HD quality. Perhaps not. That’s what ZimmComm is here for. This week I’ve been experimenting with video to provide higher quality via the online destination for video. It has not been easy but then whatever is that’s worth it? With the new John Deere Drive Green project we’re involved in …
Obama Announces Vilsack and Salazar
Thanks to AP we can see President-Elect Obama’s announcement of Tom Vilsack for Ag Secretary and Ken Salazar as Interior Secretary. I have to ask the question, “Why does every ag group out there feel compelled to send out news releases with their thoughts on the matter?” They all say the same thing (exicted about . . . looking forward …
AgRootsTV
I had a chance to look at Alltech’s AgRootsTV this morning and thought I’d make a few comments. I’m not really into doing full reviews here though unless you think I should. I’d like your feedback on that. Every time I do so I find that someone is not happy with me no matter what I say. On to AgRootsTV. …
NAAA Trade Show Walk Through
My work at my first ever National Agricultural Aviation Association convention is now completed although I’ll be featuring an interview with Andrew Moore, Executive Director, in next Monday’s ZimmCast. I really enjoyed the meeting and learned a lot about a segment of agribusiness that I wasn’t very familiar with. The dry Las Vegas air and smoky casino we’re located in …
JackPlot!™ Winners
It looks like Cindy made it through the National JackPlot!™Finals in Las Vegas. I’ll be joining her there later on today after the BIVI Foundations Seminar I’m attending in Chicago. So here’s her post on who won: It got down to a Husker vs. Husker contest in the Final Four with the two Nebraska teams taking first and second place. …
Rural Lifestyle Marketing Opportunity
This is the final installment of the video series created by Paulsen AgriBranding from the NAMA Trends in Agriculture conference. I’d like to thank them for sponsoring the NAMA Blog and producing video for us to share. NAMA’s Trends in Agriculture: Rural Lifestyle Marketing wrapped up with a panel discussion of marketers and retailers talking about the effect of the …
Meet Carol Anderson, New NAMA President
Congratulations to Carol Anderson, Mariposa Partners, our new NAMA President. The fine folks at Paulsen AgriBranding helped bring her to you personally. 2008 NAMA President Patty Travis passes the leadership gavel to incoming president Carol Anderson. The new president shared her thoughts about the challenges that lie ahead for NAMA and its membership.
Building Brand Loyal Customers
Here’s a continuation of the video interviews produced by Paulsen AgriBranding at the NAMA Trends in Agriculture conference. How do businesses make rural lifestylers loyal customers? Craig Elbert, the Marketing Strategy Manger for Hallmark Cards had some ideas for the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference. He talked about when markets change from traditional ag customers to rural …
NAMA Professional Development Award Winners
At the NAMA Trends in Agriculture conference several professional agrimarketers were honored and once again this year, Paulsen AgriBranding captured comments from the honorees. NAMA honored three members for professional development during its Wednesday luncheon. Honored in marketing communications was Paul Redhage, FMC Communications Manager; in Public Relations, Beth Anderson, Charleston Orwig; and in sales, Vernon Benes of Beck Ag. …