This is the final installment of the video series created by Paulsen AgriBranding from the NAMA Trends in Agriculture conference. I’d like to thank them for sponsoring the NAMA Blog and producing video for us to share.

NAMA’s Trends in Agriculture: Rural Lifestyle Marketing wrapped up with a panel discussion of marketers and retailers talking about the effect of the changing rural economy on the marketplace. The $32 billion rural lifestyle market is seen as a true growth opportunity. Tim Nix, Marketing Manager for Morton Buildings talked about how to meet the needs and expectations of the market.