Food Styling at Alltech

Posted on May 22, 2012 by Chuck

I’m borrowing from the Alltech blog here. I thought it was interesting to hear a food stylist talk about her craft.

Erica Ryan, a food stylist from Dublin, Ireland has spent the last 20 years styling food for TV and film and photography for food packaging and cookery books. Erica is over in Lexington this week helping to put the finishes touches on the display food at ‘The World’s Market’ at Alltech’s Symposium. Erika’s skills require her to maintain the color, texture, composition and quality of the display food that best represents the product.

2012 Alltech International Symposium Photo Album

Alltech Ag Network Live

Posted on May 21, 2012 by Chuck

Use the list in this box to view the live presentations being streamed at the 2012 Alltech International Symposium.

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2012 Alltech International Symposium Photo Album

SmartTrax Boost New Holland Tractor Productivity

Posted on May 8, 2012 by Cindy

The New Holland T9 Series Tractors with SmartTrax have been getting a lot of attention at farm machinery shows since last fall and High Horsepower Tractor Marketing Manager Sean Dorosz says there are good reasons for that.

“SmartTrax tracks boost the productivity and pulling efficiency of our T9 Series tractors,” Sean said at the recent New Holland media event, where journalists had a chance to test drive one of these bad boys. “Producers using this track option will increase traction and reduce soil compaction and slippage, which translates into less surface damage and a smoother ride.”

Sean says there are two types of SmartTrax modules available – High Idler and Standard. The track modules can be used on the tractor for spring planting and then installed on the combine for fall harvest. The simple installation allows you to go from wheels to tracks in less than a day – and then back again.

The first of the SmartTrax equipped tractors are starting to arrive at dealerships and Doug Roquet with SS Equipment in the Pacific Northwest says they had the first T9 SmartTrax machine available to the public and have been getting great response from farmers in the region.

“The 4-track system provides greater ground contact than tires or 2-track systems. This results in the best overall tractor balance, better traction, reduced slippage and reduced compaction,” Doug says. “In addition, the SmartTrax system from New Holland is built with advantages over other 4-track machines with thicker belts, heavier duty idler & bogey wheels with 50% thicker rubber and larger bearings, much larger drive wheels providing contact with 11 to 13 drive lugs verses 2 to 3 lugs on competitive models, and long track life for use on multiple generations of tractors.”

Take a look at some video Doug shot recently on a farm in southeast Washington.

New Holland MegaCutter at Mega Media Event

Posted on May 3, 2012 by Cindy

One of the new offerings from New Holland featured at last week’s Mega Media event was the MegaCutter™.

We already heard about this new mounted triple disc mower-conditioner when it debuted at the National Farm Machinery Show in February, but we got another look last week in more detail with the help of New Holland Hay and Forage Segment Marketing Manager Mike Cornman.

Mike says the MegaCutter was designed for the professional customer looking for more capacity and more productivity. “It will provide 30 foot width of cut at one time with a T7 or T8 series New Holland tractor equipped with a front three point hitch and PTO,” he said. “We have a good customer base with our self-propelled forage harvesters and this is the type of machine that those customers are looking at.”

New Holland is holding a “Ready to Roll” sales event happening right now through June 30. The event includes various incentives for all of New Holland’s hay and forage products. “In addition, there’s also a demonstration program that many of our dealers participate in,” Mike adds. “It’s an opportunity for new customers to try a mid-range tractor, round baler, or a disc mower conditioner on their farm as part of their buying decision.”

Listen to my interview with Mike here and watch a very short video clip with him below:
Mike Cornman Interview

New Holland Media Event album

Animal Agriculture Alliance Celebrates 25 Years

Posted on May 3, 2012 by Chuck

The Animal Agriculture Alliance is celebrating its 25th anniversary. Here’s Steve Kopperud receiving a present since Steve was the founding President. I hope that’s the right title. The AAA was given birth by the American Feed Industry Association and was originally known as the Animal Industry Foundation.

Speaking of the American Feed Industry Association being a founding member/organization/supporter of the AAA, here’s Sarah Novak, Vice President, Membership & Public Relations at AFIA, receiving a 25 years of support award from AAA Chairman Chris Ashworth. During our Stakeholders Summit reception last night all the long time supporters of the AAA were recognized and photos are in the online photo album.

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Driving a New Holland Combine

Posted on April 27, 2012 by Cindy

My personal thrill at the New Holland Mega Media event this week was test driving a CR8080 combine. Never drove anything like it before and it was so easy!

You may not realize it, but New Holland is kind of a big deal in combines. “New Holland was the first company to launch a rotary combine in the market,” Combine Market Manager Nigel Mackenzie told us. “That was back in 1975 with the TR70. That combine was built and designed in Nebraska and the latest evolution, the CR models, are still built there.”

The CR Combine was actually voted “Machine of the Year” last year at Agritechnica. “A lot of new features introduced on the model year 12 machines, primarily driven by greater fuel efficiency and emissions regulations,” Nigel says. “It was really great to be recognized by a group of journalists in Agritechnica for what we’ve done.”

One of the coolest features that I experienced driving the combine was the IntelliView IV color touchscreen display that monitors all combine functions and allows you to see a wide variety of performance information at a glance from up to three camera inputs, with direct USB connectivity for data collection.

Nigel says New Holland has six rotary combine models and three conventional models – he tells us all about it in this interview – Nigel Mackenzie Interview

New Holland Media Event album

Watch me drive the combine – thinking of switching careers to become a custom harvester!!! Well, actually I did run over a cone – but it was my first time. Thanks to Lucas Sjostrom of Hoard’s Dairyman for shooting the video and photos for me.

Flapcakes with Chef Ray

Posted on April 24, 2012 by Chuck

Chef Ray made both kinds, pancakes and flapjacks. We call them flapcakes. So did you AgWired fans at the 2012 Agri-Marketing Conference survive the Brownfield Party for a little After Party Pancakes with Rhea + Kaiser? These folks did and I did too. There’s just something about having an early morning breakfast and then a later in the morning breakfast that gets your day off to a great start. Know what I mean?

In case you didn’t make it to Chef Ray’s breakfast you can still learn a little etiquette from him.

2012 Agri-Marketing Conference Photo Album

The Brownfield Red Solo Cup Dancers

Posted on April 21, 2012 by Chuck

This year at the 2012 Agri-Marketing Conference Brownfield Party we were treated to a performance by the Red Solo Cup Dancers. Here’s the dancing and singing troop before things got ~~rowdy~~ started. I wish I had all their names but I think they’re most well known as a team. So you can figure out who they are.

You may also be able to figure out who some other people are in the video performance I recorded at Thursday night’s Howl at the Moon event. There are also some photos in our online photo album since it has finally been updated.

2012 Agri-Marketing Conference Photo Album

NAMA After After Party With Chef Ray

Posted on April 16, 2012 by Chuck

Pancakes and Flapjacks are the specialties of Chef Ray. He says they are not the same thing. They are on the menu for the Rhea+Kaiser After the After Party this coming Thursday night, or morning, depending on your definition. Watch below if you have not met Chef Ray yet.

Here’s a little info about Ray:

I’m Ray. Work? Not really into it. But, I do own the Kaiser Roll Diner. And, I’m the resident chef @ the 2012 NAMA Pancake Breakfast..after the AFTER party (Brownfield’s shindig). Midnight. 4/19. Be there. Don’t make me come after you.

Meet America’s Farmers

Posted on April 11, 2012 by Chuck

You can meet a lot of America’s farmers right here on AgWired if you follow along regularly. But if you’d like to meet a whole lot of them very quickly then you might want to look at the the new YouTube Channel from the Center for Food Inegrity called “Meet America’s Farmers.”

The channel was developed to offer consumers the opportunity to observe the commitment of today’s farmers to raising safe, healthy and affordable food.

Now, individual farmers and farm organizations are invited to create their own videos for the channel, using a shared values approach to connect with consumers. The goal is to create a variety of videos featuring America’s farmers, allowing them to share their stories and “open their farms” to consumers who are interested in better understanding how their food is raised.

CFI research indicates early adopting consumers want more information about how food is grown on the farm. Consumers who participated in the research specified videos hosted by farmers would be highly useful and help build their confidence and trust in today’s farming. Creating this new channel greatly expands the number of consumers exposed to the farm through such videos. The 146 videos currently on the channel feature 79 different farmers from 12 states and 16 commodity groups and were shot and produced for use during Farmers Feed US programs over the past three years.

CFI has also written guidelines to provide farmers with criteria for developing their own videos, which can be found on CFI’s Farmer Resource Center (www.cfiengage.com). CFI will also furnish Flip cameras and support to individual farmers interested in shooting their own videos.

Those interested in more information about how they can contribute to the “Meet America’s Farmers” YouTube channel can contact Mark Crouser at Mark.Crouser@foodintegrity.org.

I picked out one of the videos on the channel that features our good friend, Andrew McCrea. Here’s what he says about farming.

The best thing about being a farmer: Being around family, bringing kids with you in the combine or tractor and giving them rides on the horse, and living in the country. It’s hard work, but a good living.

So what do you think about this effort?

BASF Applies to Register Engenia Herbicide

Posted on April 10, 2012 by Cindy

BASF Crop Protection has submitted application for the registration of new Engenia™ herbicide, a technologically advanced dicamba formulation.

Farmers will be able to use the new product in combination with other herbicides and agronomic practices, under a weed control system enabled by dicamba-tolerant crops currently in development.

“Farmers fighting against herbicide resistance have an important new tool in Engenia which, field research shows, will offer excellent weed control and crop safety, as well as low-volatility characteristics for improved on-target application,” said Paul Rea, Vice President, U.S. Crop Protection, BASF.

Engenia will deliver broad-spectrum burndown of more than 100 annual broadleaf weeds, including tough, glyphosate-resistant weeds like Palmer amaranth, waterhemp, marestail, velvetleaf, morningglory and giant ragweed. In fact, field research demonstrates that Engenia is more effective than 2,4-D on many problem weeds, such as velvetleaf, marestail, giant ragweed and morningglory.

A registration decision by the U. S. Environmental Protection Agency (EPA) for Engenia is anticipated in a parallel time frame with commercialization of a dicamba-tolerant soybean system.
Commercialization of the dicamba-tolerant system for soybeans is expected in the U.S. mid-decade, with cotton, corn and canola to follow. (Read more from BASF)

We had a chance to see how Engenia works at the 2012 Commodity Classic, with the help of BASF ag biologist Chad Brommer, who explained how the product is researched and tested in the lab. We shot a little video of Chad doing some show-and-tell, which you can see below.

Protect The Harvest Video

Posted on April 5, 2012 by Chuck

Are you familiar with Protect the Harvest? Just received a press release from them about the video below. I sure understand their message but wish there was more information on who they are.

“Protect The Harvest” released a controversial web video entitled “The Humane Society’s Rotten Eggs,” adding its voice to the growing outcry against the attempts by The Humane Society of the United States (HSUS) to enact dangerous new federal restrictions on egg farmers.

“Enough is enough,” declared Erik Helland, a Protect The Harvest board member. “It’s clear that HSUS cares less about protecting chickens from inhumane treatment and more about making it impossible to produce eggs or raise poultry in America. If Americans aren’t careful, HSUS will succeed in pricing eggs out of the market for most U.S. families while putting countless farmers out of business.”

The two minute animated video details the continuing efforts by HSUS to control America’s egg farmers that began with California’s Proposition 2 campaign in 2008 and have now reached Congress with H.R. 3798. The video explores the impact these proposals by HSUS will have on the economy and the food supply.

Fast Stop General Store More than Convenience

Posted on April 4, 2012 by Cindy

If you want to fill up with E85, get your propane tank refilled, grab some food for your llama and new Muck boots for spring field work, satisfy your sweet tooth with bulk candy, pick up some locally produced noodles and Fluffy Burgers for dinner, enjoy some Champ’s chicken for lunch, order a new garage door, and maybe bring your truck around back to the diesel pump – then the Fast Stop General Store in Effingham, Illinois is the place for you.

Operated by South Central FS, the Fast Stop General Store has something for everyone, according to store manager Bryan Dahnke. “We’ve tried to make this a destination for people, because they can get gas anywhere, they can get a candy bar anywhere, you can’t Illinois homegrown products anywhere,” Bryan told me when we stopped by the store on a GROWMARK media tour last week.

It is definitely a destination stop. Over 100 locally produced products line the front wall of the store including jellies, jams, salsa, noodles, and candles, with more in the freezer like the Matoon, Illinois trademarked Fluffy Burgers and other local meats. In the feed section you can get food for every animal from dogs and cats, to hogs and cattle, to rabbits and llamas. Along the back wall is the garage door display. “As part of South Central, we own Altamont Overhead Garage Doors, and that’s a good business for us,” Bryan said. In addition, they have grain handling and diesel truck facilities in the back of the store.

Bryan says the general store concept has worked very well for them. “From year one to year two, we increased about 30-35% in inside sales and about 30% in fuel and this year we’re still running about another 15% on fuel sales and another 35% on inside sales,” he said.

Listen to an interview with Bryan here and watch a video of the store below: Interview with Bryan Dahnke

Don Lerch Acceptance Speech

Posted on April 3, 2012 by Chuck

Thanks to Liz Suter-Van Leer, Osborn Barr, for capturing Don Lerch’s acceptance speech for his Agricultural Public Relations Hall of Fame induction at the Agricultural Relations Council Annual Meeting. I love listening to Don’s stories and am so glad we’ve got this recorded.

2012 National Ag Day Essay Contest Winners

Posted on March 11, 2012 by Chuck

Here are the winners in the 2012 National Ag Day Essay Contest. Pictured is written essay contest winner Miriam Martin, Bucklin, MO
Meadville R-IV High School, with U.S. Secretary of Agriculture Tom Vilsack. Miriam read her essay during the Celebration of Agriculture dinner.

The National Ag Day Essay Contest is sponsored by: CHS Inc., The Council for Agricultural Science & Technology, Farm Progress Companies, High Plains Journal, National Association of Farm Broadcasting, National Agri-Marketing Association, Country Living Association and McCormick Company. I’m sure another contest will be announced soon so start thinking about what you would like to say now!

Listen to Miriam read her essay here: Miriam Martin Winning Ag Day Essay

You can watch the winning video essay by Diane Gress, Shreve, Ohio, here:

Both winners received $1,000. Miriam also received the trip to Washington, DC where we recognized her at the banquet last week.

2012 National Agriculture Day Activities Photo Album

Coverage of the 2012 National AgDay Activities is sponsored by the American Seed Trade Association

Ag Leader Moves Into Precision Water Management

Posted on March 7, 2012 by Cindy

Ag Leader Technology is moving into the fast-growing precision water management market with new company acquisitions.

To integrate water management into its expanding precision farming portfolio, Ag Leader has acquired Soil-Max, manufacturer of the market-leading Gold Digger tile plow, and the assets of Gradient, Inc., a related company which revolutionized the control of tile plows with the Intellislope GPS-based control system. These products allow growers and tiling contractors to solve water management challenges very cost effectively by greatly reducing the technical knowledge, labor and time required to install tile.

The acquisition will serve as a base for developing additional products for other water management tasks such as land leveling, waterway grading, ditching and levee building. “This is a great opportunity for Ag Leader to make a bold step into an increasingly important part of the precision farming industry,” said Al Myers, founder and President of Ag Leader Technology. “Water management is a very important part of any precision farming plan. Gold Digger tile plows and the Intellislope control system have been the market-leading products in this segment for many years and we’re thrilled to add these products to our product line.”

Find out more about the acquisition from Al Myers in this video press release:

Classic Farm Report

Posted on March 3, 2012 by Chuck

The general session of the Commodity Classic is not complete without a farm report containing market prices and the latest news. That was done once again this year by the President of the National Association of Farm Broadcasting. This year that’s Tom Steever, Brownfield Ag News.

BTW. Session emcee Mark Mayfield remarked afterward that the farm reporter is not supposed to be funnier than the comedian. Watch the video to see why.

2012 Commodity Classic Photo Album

Coverage of the 2012 Commodity Classic Show is sponsored by BASF and New Holland

Tornado Warning at Commodity Classic

Posted on March 2, 2012 by Chuck

We just got the All Clear on a tornado warning that happened at about 3:45pm. I was in the trade show area when it happened. I certainly hope the tornado that was sighted caused no damage or injuries. We’ve got some severe weather still on the outlook for later today too.

Everyone got herded into a very large and empty basement level ballroom in the area near the trade show. I had to risk the hotel staff wrath to go get my computer out of the media room so I could get this posted. Unfortunately, they said this will probably happen again this evening. We’ve got that to look forward to. Now it’s reception time!

You can hear the warning here: Gaylord Opryland Commodity Classic Tornado Warning

It looks like we have a lot of Midwesterners here as you’ll see in the video clip from the trade show floor. We’re kind of used to this sort of thing.