USFRA Releases Sustainability Research

Jamie Johansen Leave a Comment

During the Farm Progress Show this morning, U.S. Farmers and Ranchers Alliance (USFRA) announced the results of a new survey on consumer views on farming and ranching sustainability. “For USFRA, no question about agriculture is off the table,” said USFRA chair Nancy Kavazanjian during the press conference. “We want to make sure farmers and ranchers are involved in the most …

Ag Group, Farm Progress Show, Farm Shows, Sustainability, USFRA

What Does Sustainable Mean to the Consumer?

Jamie Johansen Leave a Comment

The 2015 NAMA Bootcamp was again held in Kansas City, MO. The event attracts those new to the world of agri-marketing or simply new to the agriculture community. Sustainability and the consumer was one breakout session which discussed how farmers and ranchers can communicate with food connectors and millennials about sustainability. U.S. Farmers & Ranchers Alliance (USFRA) CEO, Randy Krotz, …

Ag Group, Audio, Food, NAMA, Sustainability, USFRA

Missouri’s Agriculture Stewardship Assurance Program

Jamie Johansen

Missouri Department of Agriculture held a press conference on the opening day of the Missouri State Fair about the launch of their Agriculture Stewardship Assurance Program (ASAP). The program goals are to encourage sustainable agricultural practices throughout the state, increase consumer confidence in Missouri agriculture and provide global marketing opportunities for the state’s producers. ASAP is a verification program that …

Ag Group, Fairs, Farming, Livestock, Sustainability

U.S. Roundtable for Sustainable Beef Assembly

Chuck Zimmerman

The U.S. Roundtable for Sustainable Beef, started in March of this year, announced today the first general assembly meeting. When: July 14 and 15, 2015 Where: Hyatt Regency Denver at the Colorado Convention Center 650 15th St., Denver, CO 80202 Program here. Registration here. USRSB’s mission is to advance, support and communicate continuous improvement in U.S. beef sustainability through leadership, …

Ag Group, Beef, Sustainability

Carlo Lambro Addresses New Holland Press Conf.

Chuck Zimmerman

Early for our American audience is today’s press conference at CNH Industrial Village in Turin, Italy. Kicking things off on the program is Carlo Lambro, New Holland Agriculture Brand President. Carlo talked about New Hollands commitment to sustainability which has four pillars, Growing Energy, Efficient Productivity, Sustainable Farming, Committed Company. The New Holland pavilion at Expo Milano 2015 is all …

Agribusiness, Audio, New Holland, Sustainability

Sustainability Education at Animal Ag Summit

Jamie Johansen

A panel of industry leaders shared their thoughts and research concerning sustainability during the recent Animal Ag Alliance Stakeholders Summit. Dr. Roger Cady, Sustainability Lead, Elanco Animal Health, said he liked to divide sustainability into the three pillars of environment, economic and social. “Farmers are the natural environmentalists of the land. Key to this is preserving our land, preserving our …

Ag Group, Animal Agriculture, Audio, Elanco, Environment, Sustainability

Why FMC Joined Field to Market

Chuck Zimmerman

During the Agri-Marketing Conference my Mini Golden ZimmComm Microphone for iPhone got a workout that included an interview with Aaron Locker, FMC Marketing Director. Aaron stopped by the ZimmComm Connection Point booth so I asked him to talk about the reasons FMC has joined Field to Market: The Alliance for Sustainable Agriculture. This is a multi-stakeholder initiative working to define, …

Agribusiness, Audio, FMC, NAMA, Sustainability

Bayer Young Farmer Sustainability Award

Chuck Zimmerman

Last night Bayer CropScience announced this year’s Young Farmer Sustainability Award Winner, Andrew Fansler. Andrew Fansler is a rare commodity these days—a first-generation farmer whose farming career was born from a passion for the soil, for growing things, and for the lifestyle and value system which are part of agriculture. Fansler is also the newly-minted winner of the 2015 Young …

Agribusiness, Audio, Bayer, Sustainability

New Holland Seeds of Life Part 4

Jamie Johansen

New Holland has just published episode #4 in its Seeds of Life Series, “A storytelling project for the Heroes who feed us all.” New Holland Agriculture presents “A Sustainable World”, fourth episode of The Seeds of Life Series at Expo2015. Come and discover generations of our Heroes #ThanksToHeroes. Follow our farmers in their continuous efforts to meet the growing demand …

Agribusiness, New Holland, Sustainability, Video

Sustainable Nutrition Solutions from Novus

Jamie Johansen

The International Production & Processing Expo (IPPE) is well underway and the Novus International team was out in full force to share key elements in their sustainable nutrition solutions for the animal protein industry. I spoke with Ed Galo, Managing Director for Novus in North America, and he said that beyond presenting their sustainable nutrition solutions to customers they were …

Agribusiness, Animal Agriculture, IPPE, Novus International, Nutrition, Sustainability