New Ad Exposes Chipotle’s “Burrito Disguise”

Kelly Marshall Leave a Comment

A full-page ad ran in the New York Post last week highlighting the Center for Consumer Freedom‘s Chubby Chipotle campaign.  The ad exposes Chipotle’s “healthy” burritos as 1,500 calorie meals.  The ad also points out that in addition to their Burrito Disguise, Chipotle is also facing a class-action lawsuit for alleged violation of the Food, Drug and Cosmetic Act. “Chipotle …

Advertising, Ag Group, Animal Health, Food, GMO, Sustainability

EDF to Help Reduce Emissions from Ag

Joanna Schroeder

The Environmental Defense Fund (EDF) and partners have been awarded a $960,000 Conservation Innovation Grant (CIG) from the USDA to help almond and corn farmers increase fertilizer use efficiency, improve soil health, reduce nitrous oxide emissions, and expand the potential of fertilizer protocols to generate carbon credits from agriculture. “This project will demonstrate how growers implementing enhanced nitrogen management processes …

Agribusiness, Corn, Fertilizer, Sustainability

CropLife America Selects Green Thumb Winner

Kelly Marshall

After a month-long Twitter contest, CropLife America (CLA) is pleased to announce the winner of the Green Thumb Challenge.  Jennie Schmit, @FarmGirlJen, has won an Apple Watch for her submission of her green thumb–literally!  The challenge was for advocates to paint their thumbs green and post a creative shot on Twitter.  Many contestants submitted thumbs painted like farm animals, at …

Contest, Sustainability, Twitter

USFRA Releases Sustainability Research

Jamie Johansen

During the Farm Progress Show this morning, U.S. Farmers and Ranchers Alliance (USFRA) announced the results of a new survey on consumer views on farming and ranching sustainability. “For USFRA, no question about agriculture is off the table,” said USFRA chair Nancy Kavazanjian during the press conference. “We want to make sure farmers and ranchers are involved in the most …

Ag Group, Farm Progress Show, Farm Shows, Sustainability, USFRA

What Does Sustainable Mean to the Consumer?

Jamie Johansen

The 2015 NAMA Bootcamp was again held in Kansas City, MO. The event attracts those new to the world of agri-marketing or simply new to the agriculture community. Sustainability and the consumer was one breakout session which discussed how farmers and ranchers can communicate with food connectors and millennials about sustainability. U.S. Farmers & Ranchers Alliance (USFRA) CEO, Randy Krotz, …

Ag Group, Audio, Food, NAMA, Sustainability, USFRA

Missouri’s Agriculture Stewardship Assurance Program

Jamie Johansen

Missouri Department of Agriculture held a press conference on the opening day of the Missouri State Fair about the launch of their Agriculture Stewardship Assurance Program (ASAP). The program goals are to encourage sustainable agricultural practices throughout the state, increase consumer confidence in Missouri agriculture and provide global marketing opportunities for the state’s producers. ASAP is a verification program that …

Ag Group, Fairs, Farming, Livestock, Sustainability

U.S. Roundtable for Sustainable Beef Assembly

Chuck Zimmerman

The U.S. Roundtable for Sustainable Beef, started in March of this year, announced today the first general assembly meeting. When: July 14 and 15, 2015 Where: Hyatt Regency Denver at the Colorado Convention Center 650 15th St., Denver, CO 80202 Program here. Registration here. USRSB’s mission is to advance, support and communicate continuous improvement in U.S. beef sustainability through leadership, …

Ag Group, Beef, Sustainability

Carlo Lambro Addresses New Holland Press Conf.

Chuck Zimmerman

Early for our American audience is today’s press conference at CNH Industrial Village in Turin, Italy. Kicking things off on the program is Carlo Lambro, New Holland Agriculture Brand President. Carlo talked about New Hollands commitment to sustainability which has four pillars, Growing Energy, Efficient Productivity, Sustainable Farming, Committed Company. The New Holland pavilion at Expo Milano 2015 is all …

Agribusiness, Audio, New Holland, Sustainability

Sustainability Education at Animal Ag Summit

Jamie Johansen

A panel of industry leaders shared their thoughts and research concerning sustainability during the recent Animal Ag Alliance Stakeholders Summit. Dr. Roger Cady, Sustainability Lead, Elanco Animal Health, said he liked to divide sustainability into the three pillars of environment, economic and social. “Farmers are the natural environmentalists of the land. Key to this is preserving our land, preserving our …

Ag Group, Animal Agriculture, Audio, Elanco, Environment, Sustainability

Why FMC Joined Field to Market

Chuck Zimmerman

During the Agri-Marketing Conference my Mini Golden ZimmComm Microphone for iPhone got a workout that included an interview with Aaron Locker, FMC Marketing Director. Aaron stopped by the ZimmComm Connection Point booth so I asked him to talk about the reasons FMC has joined Field to Market: The Alliance for Sustainable Agriculture. This is a multi-stakeholder initiative working to define, …

Agribusiness, Audio, FMC, NAMA, Sustainability