There’s a new online community open to all farmers and of course customers of New Holland. Today is the launch of MyNewHolland.com. This virtual community is set up to provide a meeting place to share information, contribute to farming related discussions and access premium contents and services. It is very simple to create your account by visiting MyNewHolland.com. Then you’ll have access to the features currently active.
A list of features includes:
My New Holland: a new online community for all
The Spotlight: discussions on a variety of topical subjects in the farming world
The first Spotlight: ethanol and renewable energy
Valuable information resources: instructional videos, white papers and more
Premium content: owners of New Holland equipment and Precision Land Management products gain access to useful materials that will help them get the most from their machines
Easy registration and log in through social networks
The Spotlight discussion is a key feature of MyNewHolland.com. Each discussion will feature a guest farmer or industry expert who supports a farming-related topic. All My New Holland members are invited to contribute their comments, opinions, material or images, driving the conversation forward. Each discussion will be open for a number of weeks; subsequently a white paper will be produced and made available for downloading.
The first Spotlight discussion topic is “Ethanol: Renewable Energy for America – Profit for American Farmers.” Our guest is Indiana farmer Ron Clauson. His farm has produced corn for ethanol production for the last eight years and he’s passionate about it.
“One hundred percent of the corn and soybeans we produce go into ethanol and biodiesel,” Clauson says. “It makes me proud to be able to say we market our crops to produce fuel that reduces dependence on imports.”
There are several questions being posed in this first Spotlight discussion for you to respond to and your feedback is highly appreciated.
Are you producing a crop for ethanol production? If so, what type and why?
How would a change in the Renewable Fuel Standard impact your community and you personally?
What do you think about the misleading claims against ethanol by critics and what can farmers do about it?
I am very proud to be assisting our long time sponsor in the daily management of MyNewHolland.com in this startup phase. To get some more perspective on it I spoke with New Holland Director of Marketing for North America, Mark Hooper, while visiting headquarters in Pennsylvania recently. He says there are many more features planned for MyNewHolland.com as the community grows and develops.
Here’s a chance to support young agricultural bloggers. It’s the Youth in Agriculture Blog Competition or YoBloCo Awards. The entries are all in and it’s time for the public to vote. It’s a very simple process too. You can vote here.
The Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA), in collaboration with FARA, Yam-Pukri, CAFAN, AYF, ANAFE, SPC, PAFPNET and e-Agriculture is pleased to launch the 2nd Edition of the Youth in Agriculture Blog Competition (YoBloCo Awards).
This contest is organised in the framework of the ARDYIS project, which aims to raise youth awareness and improve their capacity on agricultural and rural development issues in ACP countries using Information and Communication Technologies (ICTs).
The aims of this blog competition are to:
Put into limelight issues, successes and challenges faced by youth engaged in agriculture, in urban and rural areas
Encourage the production of information and the use of new information and communication technologies by young farmers groups and organisations interested in the youth in agriculture question
Promote the sharing of information on the issues of agriculture and rural development in African, Caribbean and Pacific (ACP) countries
The new award recognizes farmers who have incorporated social media, digital media and internet strategies to achieve their business objectives including growing revenue, sharing information for more effective farming practices, and promoting positive awareness of the industry.
“Social media has provided farmers with a unique opportunity to communicate directly with other farmers, customers and consumers,” says Phil Lempert, editor of Food Nutrition & Science. “This award will honor their innovation and outstanding efforts that not only results in a greater person-to-person dialogue, but elevation of the industry as a whole.”
More farmers are turning to social media to help sell their products, but also speaking directly to end users about their farming practices and the origin of their food.
A panel of global business, media and food and farming industry leaders will evaluate all entries and the overall winner will be selected based on innovation and success in the use of social media for business purposes.
The Social Media of the Year Award is also being sponsored by Monsanto, Bolthouse Farms, National Council of Farmer Cooperatives, AgChat Foundation, Inc., and our AgWired.com.
Social media part of a war room discussion? Yep. It was at the 2014 National Ethanol Conference. Participating in a panel titled, “Communications and Social Media War Room” was Christina Martin, Executive Vice President, Renewable Fuels Association. We chatted about her panel at the conclusion of the conference.
Christina says that the purpose of the session was “to capture the momentum that a lot of our companies built during the EPA comment period. They reached out as they never have before to their employees, to their investors and local communities and general supporters.” Many ventured into social media for the first time and she says they want to keep that momentum going regardless of where the EPA decision on the RFS ends up.
Q: Hey Chuck, what’s the next big thing? A: I dunno.
But what I do know is that there’s no stopping social media and its impact on agricultural marketing. For that reason I strive to learn about and try everything I can. Hence the ZimmGlass Project.
I don’t really make predictions because things can change so suddenly. However, there are lots of early predictions like these below from Chris Apaliski, Magic Logix. Click on that link to see more about each prediction.
Expect to see a spike in native social media ads
More employees will be active on social media for their company
Video oriented media will continue to grow and be relevant
Micro video apps like Vine are poised to break out
Companies will face more pressure to pay to sponsor ads
Expect a rise in using brand advocates to appeal to a user base
More articles and discussion will take place regarding Google Glass as the future of technology, but we’re still years off from it being viable and relevant
What really caught my eye was the last prediction since it was about Google Glass. It is already coming true in part. I would probably add a note to it though. Glass is a technology that has direct benefits in business applications that don’t need a universal customer base to be successful. In the agricultural world think crop scouting, equipment repair in field and many more applications. However, this is considered by every individual I’ve spoken with to be “cool” technology. When it goes on sale to the general public I’ve got a gut feeling you’re going to see some pretty fast adoption. What do you think?
In this week’s program we’ll meet Sara Ross, Iowa farmer and part of CommonGround Iowa. I visited with Sara in the media room at the National Biodiesel Conference and we spoke via ZimmGlass. Here’s what CommonGround Iowa is:
We’re a group of Iowa farm women working to dispel myths about modern agriculture and build trust in farming communities and farm families. We want to answer questions and share facts as well as our personal stories of farm life. Please join us in finding our CommonGround. – See more at: http://findourcommonground.com/your-community/iowa/#sthash.Z5B7HU8X.dpuf.
Sara and her husband Kevin operate a diversified farm near Minden, IA. She loves the volunteer work through CommonGround and talks about how it is helping her engage with non-farm folks about where their food comes from.
He’s Agriculture Proud. He’s Ryan Goodman, Manager of Communications for the Montana Stockgrowers Association. The photo is from when Ryan was teaching a blogging class at the 2011 Agvocacy 2.0 Conference.
The Montana Stockgrowers Association is proud to announce that Ryan Goodman, MSGA Manager of Communications, is the inaugural recipient of the 2013 Communicator of the Year award, presented by Alliance to Feed the Future and CropLife America. The award recognizes effective and innovative new voices that are enhancing the public dialogue about modern food production through multi-channel communications, including social media.
“Montana Stockgrowers knows how lucky we are to have Ryan Goodman on the team,” say Errol Rice, MSGA Executive Vice President. “His accomplishments in the agriculture communications world are outstanding and he brings that innovation to MSGA and Montana’s ranching community.”
“The simple truth is that I have a passion for the cattle industry and the community of folks involved in producing our food,” says Goodman. “America’s farmers and ranchers have a compelling story to tell. Whether it is our hard work, resilience, sense of community, or passion to keep improving upon our skills, I am proud to be a part of a community focused on agriculture, and I am proud to receive this award.”
Further, Goodman, author of the blog Agriculture Proud says, “Blogging and using social media is a way to continuously tell the story of agriculture. The heart of social media is about building relationships with individuals, not only of our like mind, but to branch out to other circles.” Goodman also offers a farmer’s perspective through video vignettes he posts to his blog and on YouTube, and he has contributed several blog posts to CNN’s Eatocracy blog.
You know times have changed when a smartphone has become a “farm tool!” Of course not every farmer will use one and not every farmer with a smartphone will use an iPhone. But a lot do and this week we got the announcement of the next generation of iPhones like this iPhone 5S in the image.
This post is not meant to be a complete review of a device I have not even held in my hands yet. I just want to alert you to next week’s opportunity to order the new 5S or 5C. Which one is right for you? It probably depends on what your budget and needs are. As I understand it the 5C is much like the current iPhone 5 but with improvements to the camera, comes in several colors and will have the new iOS on it. The 5S has a faster processor and the new fingerprint identity sensor. I’ve always believed that the iPhone has had the best camera of any smartphone. It has now become even better!
BTW. I have a Galaxy Note II and like it and use it on a different carrier than my iPhone. Nothing wrong with Android really but I like the apps on the iOS side better.
So, if you’re in a gadget upgrading mood you can not go wrong with a new iPhone in my opinion. Watch the video to see why I’m excited about this camera, I mean, phone.
USDA and Secretary of Agriculture Tom Vilsack are urging you to tell your “MyFarmBill” story via social media. In support of the effort they’ve crated an Instagram account, USDAGov. Here’s the message:
At USDA, we remain committed to sharing with all Americans the need for a comprehensive Food, Farm and Jobs Bill to keep up momentum in American agriculture, grow the rural economy and create jobs. And today, we launched Instagram, @USDAgov, to highlight photos and videos from around the country that bring into your home the dynamic beauty of rural America and the hard work of people who live there.
But that’s not all – we want to hear from you!
Secretary Vilsack kicked us off by asking you to share your stories on what the Food, Farm and Jobs Bill means to YOU and your communities. Using your Twitter, Facebook, Instagram, YouTube or blog, we are inviting you to help us tell this important story and to highlight the impacts that these programs have on our nation’s rural and urban communities alike. Use the hashtag #MyFarmBill and we’ll share some of our favorites.
Jeff told me that the organization is in great shape as it continues its mission of “Empowering farmers and ranchers to connect communities through social media platforms.” That’s what training conferences like this one accomplish when up to 100 new agvocates go back home to tell their stories from the farm. It’s also what social media campaigns like #FoodThanks do and another one is planned for this fall.
Youtility is a concept that the newly trained agvocates from the 2013 National Agvocacy 2.0 Conference got a full dose of. That is also the title of a new book by Jay Baer who keynoted the conference. Jay and I sat down for a chat about his Youtility concept and changes in technology and media. I think you’ll enjoy his ideas. One that stood out for me is how much more difficult the job of a media buyer is today when you consider the incredible fragmentation of audiences that are using not only traditional media but the new media of today.
The 2013 National Agvocacy 2.0 Conference has come to a close and another group of passionate, trained agvocates are on their way home for some needed rest before continuing to tell stories from their farms.
I’ve attended several of these conferences and they keep getting bigger and better. Last night we had some great social activity during the “traditional” swap meet where attendees exchanged various products and information from their home areas. Thanks to Alltech we also had some fine Kentucky Ale to wind down with too!
Keep this conference on your radar for 2014 to attend or perhaps consider sponsoring.
We’re going to explore conversations beyond the choir, look at some consumer and food research and talk about everything from Facebook to Blogging. I’ll be sharing a presentation tomorrow morning on media content creation.
If you’d like to keep up with what’s going on, please follow the Twitter hashtag, #ACFC13.
This week I’ll be attending the 2013 National Agvocacy 2.0 Conference in Charlotte, NC. It has been fun to see the excitement build for the farmers and everyone who will be attending. For many it will be there first event of this kind. My ticket is printed and so are my boarding passes!
On Friday I will be sharing a presentation with Katie Pinke titled, “Fire, Aim, Ready! Media Creation on the Farm.” We’ll cover technical topics like equipment and software as well as posting media content via social media networks and have live examples to share.
The AgChat Foundation continues to grow while “Empowering farmers and ranchers to connect communities through social media platforms.”
Want to know where your food comes from? Sure you do. Here’s a resource I just found out about – Dinner Starts Here. This is an effort by some young Canadian farmers who are using social media to share their stories about the food they produce. Great idea!
Through this website you’ll meet a group of young farmers from Ontario, Canada who are passionate about their chosen careers in agriculture, their livestock and their crops.
Each and every one of them feels a strong commitment to this way of life and wouldn’t trade it for anything.
In their blogs, you’ll learn about their day to day lives and how they’re producing everything from berries to beef, milk and eggs to wheat, soybeans, potatoes and maple syrup.
Think about them the next time you sit down to dinner. After all, to know your farmers is to know your food.
Dairy farmer and social media advocate, Andrew Campbell, gets credit for the project. He has a number of sponsor helping that include Dairy Farmers of Canada, Gay Lea Foods Co-operative, Ontario Sheep Marketing Agency, Grayridge Egg Farms and Farm & Food Care.
Registration is open for the AgChat Foundation’s2013 Agvocacy 2.0 Training Conference. This year’s conference will be held August 22-23 at the Embassy Suites in Charlotte, North Carolina. If you are wondering how you can share your passion for agriculture online with others, then this is a great opportunity to learn how to tell your farm or ranch story.
Up to 75 people representing all sectors of agriculture will be invited to participate. Deadline to apply is May 24th. The last two conferences have been sold out, so don’t wait.
Attention Agvocacy 2.0 graduates! The AgChat Foundation is accepting up to 25 alumni who also endorse a first-time applicant. This will allow for collaboration between those with beginner and advanced social media skill sets.
Hey folks let’s FarmOn! Now, I know that’s not real easy these days, especially for young people who want to get started. Here’s an organization that’s trying to help. The FarmOn Foundation is compiling a number of online resources while also conducting social media awareness campaigns like #FARMVOICES. We’ll learn all about it in this week’s program.
I had a conversation with Sarah Wray, a FarmOn Foundation director and one of the founders of this effort. With her husband they worked hard to find investment funds to get their farm started in Canada. From the effort it took to make that happen they started FarmOn. Sarah says it has been a very cool experience basing their decisions of what they learn by listening to young farmers and the business community. For young farmers, she says “We actually have a real live online facilitator who can help them to find resources themselves in areas we might not have on the site right now.” If you’re interested in helping this effort then consider a sponsorship.
We also talked about the FarmOn social media campaign that’s going on now through Earth Day, April 22. The organization is inviting farmers and consumers to post a photo and a thought to Facebook, Instagram and/or Twitter about their experience. Learn more about it here.
This April 22 a group of young agricultural enthusiasts want you to FarmOn. The organization is inviting farmers and consumers to connect through the power of social media. Farmers are asked to post a photo and a thought to Facebook, Instagram and/or Twitter about their experience as a farmer, attaching the hashtag #FARMVOICES.
Let your picture/post answer one of the following questions:
What do you love about farming?
What challenge do you face that threatens your ability to farm?
How do you care for your land and animals?
The FarmOn Foundation was formed by a group of young agricultural enthusiasts, from rural Alberta, determined to see the industry thrive and become tangible for new farmers looking to be a part of it. With Canada losing 60% of their young agricultural producers in the last 15 years, leaving only 9.1% of farmers under the age of 35, it was mission critical to form an organization that existed solely for the benefit of young farmers and seeing them succeed.
As such, the FarmOn Foundation was born, with the mandate to inspire young farmers to action by equipping them with the tools, knowledge and hands on skills needed to increase the profitability of their agricultural businesses.
Governed by a Board of Directors, all in touch with the agriculture industry, the Foundation continues to create programming that is of benefit to farmers who are evolving their operations.
A growing number of agvocates are learning how to use today’s social media platforms and that includes YouTube. How many of you farmers have given this a try? Here’s a story about a new initiative to showcase sustainable farms and farmers. Of course most farmers are sustainable. Otherwise they wouldn’t be able to stay in business. What do you think of Farm Shorts?
Not surprising to FarmShorts Founder Kala Philo, it took less than a week for Dodge Ram Truck’s “So God Made a Farmer” ad to reach 10 million online views. The Superbowl airing of the commercial provided the initial exposure, but it was the gripping content — the powerful visuals and the farmers’ resonating role in all our lives — that got everyone buzzing.
Philo, a professional video producer, understands more than most the impact video can have in promoting local, sustainable farm and food businesses, each with a story to tell. But evocative, high-quality, video-based storytelling is expensive, and typically prohibitive to cash-, technology- and time-starved farmers.
FarmShorts pools time, resources and expertise to provide gorgeous web video and distributable content about, and for, sustainable farms and food producers. Through crowdfunding, sponsorship and community support, FarmShorts aims to offset what would be thousands of dollars in marketing costs for an individual farm.
I love Twitter but have wondered for some time how the “voice” you hear compares to the general public, most of whom are not using Twitter. I am no fan of The Pew Research Center but they just came out with some interesting results from a project on just this subject.
The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama.
At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation.
It’s also interesting to keep in mind that only 13% of adults say they use Twitter. And you might be interested to know who is using Twitter.
Twitter users are not representative of the public. Most notably, Twitter users are considerably younger than the general public and more likely to be Democrats or lean toward the Democratic Party. In the 2012 news consumption survey, half (50%) of adults who said they posted news on Twitter were younger than 30, compared with 23% of all adults. And 57% of those who posted news on Twitter were either Democrats or leaned Democratic, compared with 46% of the general public. (Another recent Pew Research Center survey provides even more detail on who uses Twitter and other social media.)
I believe that Twitter should still be considered a useful agvocating tool. In fact, when you look at who uses Twitter I think this study shows that it is a very good audience to reach out to and engage with. Keep in mind how often the mainstream media is publishing tweets in their newscasts and stories. What do you think?
During the Bayer Ag Issues Forum it was announced that Bayer Connect is one year old. Happy birthday! Bayer Connect is where Bayer CropScience pulls in all their social media channels and content.
I visited with Beth Roden, Director of Communications & Bayer CropScience NA Coordinator, Bayer CropScience. She says Bayer Connect was created to provide not only farmer customers with a resource like this but also the media and others in the ag industry. Bayer Connect pulls in their Twitter, YouTube, blog and Pinterest accounts. Beth says there has been exponential growth during the last year for these social media channels which has provided not only a lot of followers but the kind of engagement they had hoped for.