Becoming an Influencer and Content Producer

Chuck Zimmerman

I remember the first time my conference name badge said “Influencer” instead of “Media.” It was the 2017 Bayer Future of Farming Dialogue in Germany. Basically, a social media influencer is someone who has established credibility in a specific industry, has access to a large audience in that industry, and has the tools and authenticity to attract followers and create …

Internet, Social Media, Social Networking

ZimmCast 588 – Social Networking & Ethanol Education

Chuck Zimmerman

In this week’s program I’m going to cover a couple of different topics, although there are some common elements from an educational perspective. First up is Joanna Guza, Digital Communications Manager, Edge Dairy Farmer Cooperative and Dairy Business Association, as well as volunteer with GMO Answers. We talk about social networking as a tool to reach people about topics like …

Audio, Dairy, Education, Ethanol, Social Networking, ZimmCast

Check Your Facebook Settings

Chuck Zimmerman

The first time I received this message I didn’t really pay attention. Then I got it two more times and read it in full and researched it online to make sure this is a real thing. And guess what? It is a real thing. Essentially my account was one of the bazillion that had data involved in the whole Cambridge …

Social Networking

Six #AgVocates To Follow

Chuck Zimmerman

Here’s a big shout out and thank you to Casey Allen, Crop Science, a Division of Bayer, External Communications. Casey wrote a very nice article on the Bayer Connect Blog featuring some fantastic agvocates in the social media space. Cindy and I are very humbled to be on the list. It’s no secret that we love #AgVocates. The farmers, bloggers …

Agribusiness, Social Media, Social Networking

Social Media Award for @Bayer

Chuck Zimmerman

One company that really “gets” social media in my opinion is Bayer. I’m not alone. The evidence comes in the form of some great recognition for their efforts. In this week’s program I talk with Bayer’s Jeff Donald about their use of social media on the ag side and how they measure success. The “Bayer gets scientifically social” campaign has …

Agribusiness, Audio, Bayer, Social Media, Social Networking, ZimmCast

AgFuse Wants to Connect Farmers

Chuck Zimmerman

It has been a while since I’ve seen an announcement of a social network designed to connect farmers and the whole agricultural community. But I just found out about AgFuse. Take a look and let me know what you think. Learn more below. AgFuse is a free social media tool created specifically to connect farmers and the agricultural community with …

Social Networking

USFRA Sponsors Brownfield Cab Convos

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) is sponsoring a second season of Cab Conversations with Brownfield Ag News. Each week, three U.S. farmers meet on Google+ Hangout from the cab of their tractors to share insights, challenges and tips relating to the planting season with host Meghan Grebner, Anchor/Reporter for Brownfield Ag News. “Brownfield’s Cab Conversations utilizes an innovative …

Farming, Media, Social Media, Social Networking, USFRA

Ask the AgriBlogger

Chuck Zimmerman

Ever since entering the online publishing business with a blog back in 2004 and then figuring out what social media channels were all about I have been frequently asked questions everywhere I go. These micro-consulting sessions have utilized a lot of my time over these years. But I’m always happy to help someone better understand the tools of the trade. …

Social Media, Social Networking