Social Media Award for @Bayer

Chuck Zimmerman

One company that really “gets” social media in my opinion is Bayer. I’m not alone. The evidence comes in the form of some great recognition for their efforts. In this week’s program I talk with Bayer’s Jeff Donald about their use of social media on the ag side and how they measure success. The “Bayer gets scientifically social” campaign has …

Agribusiness, Audio, Bayer, Social Media, Social Networking, ZimmCast

AgFuse Wants to Connect Farmers

Chuck Zimmerman

It has been a while since I’ve seen an announcement of a social network designed to connect farmers and the whole agricultural community. But I just found out about AgFuse. Take a look and let me know what you think. Learn more below. AgFuse is a free social media tool created specifically to connect farmers and the agricultural community with …

Social Networking

USFRA Sponsors Brownfield Cab Convos

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) is sponsoring a second season of Cab Conversations with Brownfield Ag News. Each week, three U.S. farmers meet on Google+ Hangout from the cab of their tractors to share insights, challenges and tips relating to the planting season with host Meghan Grebner, Anchor/Reporter for Brownfield Ag News. “Brownfield’s Cab Conversations utilizes an innovative …

Farming, Media, Social Media, Social Networking, USFRA

Ask the AgriBlogger

Chuck Zimmerman

Ever since entering the online publishing business with a blog back in 2004 and then figuring out what social media channels were all about I have been frequently asked questions everywhere I go. These micro-consulting sessions have utilized a lot of my time over these years. But I’m always happy to help someone better understand the tools of the trade. …

Ask the AgriBlogger, Social Media, Social Networking

Make Your Message More Personal

Chuck Zimmerman

During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …

Agribusiness, Audio, Bayer, Social Media, Social Networking

Farmers as AgCatalysts

Chuck Zimmerman

Dave Frederickson, Minnesota Commissioner of Agriculture, greeted the attendees of the 2014 AgCatalyst event this afternoon. The theme of the event is “It’s All About the Content.” Dave says, “I believe the best way to drive good content is characters. What better way to tell the story about agriculture than through the eyes and actions of our farmers and ranchers …

AdFarm, Agency, Audio, Government, Social Networking

Cultivating Is the Key to Connecting Food to the Fork

Jamie Johansen

The AgChat Foundation’s 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22. In attendance were over 140 farmers, ranchers, and ag communications professionals who hail from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers …

Ag Group, AgChat, Social Media, Social Networking


Chuck Zimmerman

There’s a new online community open to all farmers and of course customers of New Holland. Today is the launch of This virtual community is set up to provide a meeting place to share information, contribute to farming related discussions and access premium contents and services. It is very simple to create your account by visiting Then you’ll …

Agribusiness, Audio, Farming, New Holland, Social Networking