How General Mills Creates Content

Chuck Zimmerman Leave a Comment

The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference. Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe …

AdFarm, Audio, Food, Social Media

Using Social Listening for Content Ideation at AgCatalyst

Chuck Zimmerman 1 Comment

Ideation is the forming of ideas or concepts. When it comes to online content creation where do you get the inspiration for your ideation? How about social listening? That’s a take away from the AgCatalyst session by Hannah Godfrey, Brandwatch. When it’s all about content creation to tell your brand’s story sometimes listening to what your customers are saying is …

AdFarm, Agency, Audio, Social Media

Mitas Launches “Farmers Can” To Celebrate Farmer Ingenuity

Jamie Johansen Leave a Comment

With a manufacturing facility in Charles City, Iowa, Mitas understands that today’s farmers are in a constant battle to get the most out of their farms. Farmers Can is a place where farmers share ideas with other farmers. “Mitas believes in supporting the community that supports us. Our goal for Farmers Can is to enable farmers to share their ideas …

Agribusiness, Alltech Global Dairy/Beef, Farm Progress Show, Social Media

Cultivating Is the Key to Connecting Food to the Fork

Jamie Johansen Leave a Comment

The AgChat Foundation’s 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22. In attendance were over 140 farmers, ranchers, and ag communications professionals who hail from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers …

Ag Group, AgChat, Social Media, Social Networking

Dairy Carrie is Social Media Farmer of Year

Chuck Zimmerman 1 Comment

Big time congratulations to Carrie Mess, known as Dairy Carrie, for receiving the first ever Social Media Farmer of the Year Award. The award is presented by Food Nutrition & Science and AgWired is one of the sponsors of this award. Carrie received her award at this weeks AgChat Cultivate & Connect Conference in Austin, TX. Her award includes a …

Ag Group, AgChat, Farming, Social Media

Measuring Social Media Effectiveness

Chuck Zimmerman Leave a Comment

This story from eMarketer titled, “Finally, Most Brands Measuring Social Content Effectiveness,” got me motivated to write a few words about the subject. Social media in all of its forms and definitions has become a staple in company marketing plans. It has moved beyond just creating a brand Twitter account or Facebook page. Sponsored content on influential blogs now includes …

Social Media

Social Media Farmer of the Year Nominations Needed

Chuck Zimmerman Leave a Comment

Do you have a favorite farmer using social media? Are you really engaged in the online conversation yourself? Then get your nomination in for the first Social Media Farmer of the Year Award. This award program, which AgWired is a sponsor of, is being conducted by Phil Lempert, Food Nutrition & Science. You might know Phil as the Supermarket Guru. …

Farming, Food, Social Media

Bayer Brings in Bloggers for Panel

Cindy Zimmerman 1 Comment

During the Ag Issues Forum ahead of Commodity Classic last week, Bayer Crop Science brought in a panel of bloggers for a session called “Welcome to MY World: Consumers and Growers Seek Common Ground,” a conversation between three bloggers. The panel answered questions such as “What do your followers want to hear, how are they getting their information, and how …

Agribusiness, Audio, Bayer, Farming, Food, Social Media

Nominations Open for Social Media Farmer of the Year

Chuck Zimmerman Leave a Comment

ZimmComm New Media is proud to announce sponsorship of the Social Media Farmer of the Year Award. The award program is being launched today by Food Nutrition & Science. The new award recognizes farmers who have incorporated social media, digital media and internet strategies to achieve their business objectives including growing revenue, sharing information for more effective farming practices, and …

Agribusiness, Farming, Social Media, Social Networking

Social Media in the War Room

Chuck Zimmerman Leave a Comment

Social media part of a war room discussion? Yep. It was at the 2014 National Ethanol Conference. Participating in a panel titled, “Communications and Social Media War Room” was Christina Martin, Executive Vice President, Renewable Fuels Association. We chatted about her panel at the conclusion of the conference. Christina says that the purpose of the session was “to capture the …

Ag Group, Audio, Ethanol, National Ethanol Conference, RFA, Social Media, Social Networking, ZimmCast