Right Relevance is Right

Chuck Zimmerman

Have you ever wondered who the influencers are in your industry? Where to find “deep relevant content?” Try Right Relevance which was founded by Vishal Mishra and Sumit Taank in August 2013. Right Relevance came to my attention via Twitter since yours truly showed up in a list of influencers for the keyword search, Agribusiness. 1039 results showed up. Check …

Internet, Social Media

5 Ways to BEEF Up Your Social Media Monitoring

Jamie Johansen

The Agricultural Relations Council (ARC) is hosting a webinar on March 17, 12:30pm – 1:30pm ET to teach you five things you can do immediately to provide more actionable intelligence to your social media monitoring. Social media monitoring is critical to any organizations ability to respond to an issue or crisis. This brand new presentation will give you tips you …

Ag Group, ARC, Beef, Marketing, Social Media

Are You Following These Ag Journalists on Twitter

Jamie Johansen

The folks at Leaders of In-Furrow Technology (LIFT) do a great job of staying on top of agricultural trends. They have recently created a list of the 10 Agriculture Journalists to Follow on Twitter to help point their readers toward the best news and analysis throughout the industry. You might have guessed that our very own @AgriBlogger, (Chuck Zimmerman) made …

Communications, Journalism, Marketing, Social Media, Twitter

Social Media Corp Coverage at NAFB

Jamie Johansen

For the second year in a row, Farm Credit Services has sponsored the social media corp at the National Association of Farm Broadcasting annual convention. Margaret Fogarty is the national communications director for Farm Credit and Taylor spoke with her about the opportunity they are providing college students during the event. “We are really excited to be here with a …

Agribusiness, Farm Credit, NAFB, Social Media

Bayer Launches #Thankful4Ag Initiative

Cindy Zimmerman

Bayer CropScience is helping to make the holiday season a bit brighter for Americans struggling with hunger by sponsoring #Thankful4Ag in conjunction with Feeding America®. The social initiative aims to provide up to 200,000 meals from November 10-December 19. Bayer will donate up to $20,000 towards the effort. “We are all indeed thankful for the contributions of our nation’s farming …

Bayer, Food, Social Media

Tyson Urges FFA to Tell #MyAGStory

Cindy Zimmerman

At the 87th annual National FFA Convention last week, Tyson Foods was encouraging FFA members to share their stories via social media, using the hashtag #myAGstory. “So much of the population of America today has no idea what life on the farm is like, they don’t understand how their food’s made,” said Tyson Foods President and CEO Donnie Smith, who …

Audio, FFA, Poultry, Social Media

Make Your Message More Personal

Chuck Zimmerman

During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …

Agribusiness, Audio, Bayer, Social Media, Social Networking

How General Mills Creates Content

Chuck Zimmerman

The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference. Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe …

AdFarm, Audio, Food, Social Media