Social Media Corp Coverage at NAFB

Jamie Johansen Leave a Comment

For the second year in a row, Farm Credit Services has sponsored the social media corp at the National Association of Farm Broadcasting annual convention. Margaret Fogarty is the national communications director for Farm Credit and Taylor spoke with her about the opportunity they are providing college students during the event. “We are really excited to be here with a …

Agribusiness, Farm Credit, NAFB, Social Media

Bayer Launches #Thankful4Ag Initiative

Cindy Zimmerman Leave a Comment

Bayer CropScience is helping to make the holiday season a bit brighter for Americans struggling with hunger by sponsoring #Thankful4Ag in conjunction with Feeding America®. The social initiative aims to provide up to 200,000 meals from November 10-December 19. Bayer will donate up to $20,000 towards the effort. “We are all indeed thankful for the contributions of our nation’s farming …

Bayer, Food, Social Media

Tyson Urges FFA to Tell #MyAGStory

Cindy Zimmerman Leave a Comment

At the 87th annual National FFA Convention last week, Tyson Foods was encouraging FFA members to share their stories via social media, using the hashtag #myAGstory. “So much of the population of America today has no idea what life on the farm is like, they don’t understand how their food’s made,” said Tyson Foods President and CEO Donnie Smith, who …

Audio, FFA, Poultry, Social Media

30 Days of Agvocacy and Social Media

Chuck Zimmerman Leave a Comment

Speaking of the AgChat Foundation . . . Thanks to a heads up from Charleston Orwig, I see that the AgChat Foundation has started their first “30 Days” series. This is inspired by a series started by Holly Spangler of Farm Progress. For our first series, we’ll be talking about 30 Days of Agvocacy and Social Media – Join us …

Ag Group, AgChat, Social Media, Social Networking

Make Your Message More Personal

Chuck Zimmerman 12 Comments

During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …

Agribusiness, Audio, Bayer, Social Media, Social Networking

How General Mills Creates Content

Chuck Zimmerman Leave a Comment

The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference. Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe …

AdFarm, Audio, Food, Social Media

Using Social Listening for Content Ideation at AgCatalyst

Chuck Zimmerman 1 Comment

Ideation is the forming of ideas or concepts. When it comes to online content creation where do you get the inspiration for your ideation? How about social listening? That’s a take away from the AgCatalyst session by Hannah Godfrey, Brandwatch. When it’s all about content creation to tell your brand’s story sometimes listening to what your customers are saying is …

AdFarm, Agency, Audio, Social Media

Mitas Launches “Farmers Can” To Celebrate Farmer Ingenuity

Jamie Johansen Leave a Comment

With a manufacturing facility in Charles City, Iowa, Mitas understands that today’s farmers are in a constant battle to get the most out of their farms. Farmers Can is a place where farmers share ideas with other farmers. “Mitas believes in supporting the community that supports us. Our goal for Farmers Can is to enable farmers to share their ideas …

Agribusiness, Alltech Global Dairy/Beef, Farm Progress Show, Social Media

Cultivating Is the Key to Connecting Food to the Fork

Jamie Johansen Leave a Comment

The AgChat Foundation’s 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22. In attendance were over 140 farmers, ranchers, and ag communications professionals who hail from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers …

Ag Group, AgChat, Social Media, Social Networking

Dairy Carrie is Social Media Farmer of Year

Chuck Zimmerman 1 Comment

Big time congratulations to Carrie Mess, known as Dairy Carrie, for receiving the first ever Social Media Farmer of the Year Award. The award is presented by Food Nutrition & Science and AgWired is one of the sponsors of this award. Carrie received her award at this weeks AgChat Cultivate & Connect Conference in Austin, TX. Her award includes a …

Ag Group, AgChat, Farming, Social Media