KEENAN Connects Farmers to Nutrition Specialists

Carrie Muehling

U.S. dairy farmers visiting the headquarters for KEENAN Systems in Dublin, Ireland, learned more about MechFiber and the impact it can make on a dairy herd. KEENAN Corporate Marketing Manager Martin Minchen shared that the concept, developed in 2008, has been a key value proposition for the company globally. The focus is on consistent fiber lengths and an even mix …

AgWired Animal, Alltech, Animal Agriculture, Audio, KEENAN

Customization Sets KEENAN Apart

Carrie Muehling

Since Alltech‘s acquisition of iconic Irish brand KEENAN Systems, the company has expanded into new markets and reignited the innovation side of the business. KEENAN Systems CEO Robbie Walker explained that the company’s philosophy is different than most industries where everything is outsourced. “Because we have our own sales force who goes directly to the farmer, because we have our …

Alltech, Animal Agriculture, Audio, KEENAN, Video