Industry Reacts to WTO COOL Decision

Cindy Zimmerman 1 Comment

Industry reaction to the World Trade Organization decision against the United States on the Country of Origin Labeling (COOL) law have been coming in steadily since the announcement was made earlier today. National Farmers Union (NFU) President Roger Johnson says they believe the situation can be handled by USDA. “Under the guidance of USDA, any changes to COOL to ensure …

Audio, Corn, Livestock, NPPC, Pork, Trade Cindy ZimmermanIndustry Reacts to WTO COOL Decision

2014 GAP Reports Highlights Food Supply Obstacles

Joanna Schroeder Leave a Comment

The 2014 edition of the GAP Report finds that global productivity is not accelerating fast enough to meet the expected agricultural demand by 2050 through sustainable practices. Published by the Global Harvest Initiative (GHI) and released during the World Food Prize, the trend means a new global challenge is emerging: how to sustainably provide enough food, feed, fiber and fuel …

Agribusiness, Audio, Food, World Food Prize Joanna Schroeder2014 GAP Reports Highlights Food Supply Obstacles

Become an AgCatalyst

Chuck Zimmerman Leave a Comment

What is an AgCatalyst? In this week’s ZimmCast Roger Reierson, AdFarm, is going to tell us. AgCatalyst is a two day conference where marketing and communications professionals learn how to solve agribusiness challenges and create opportunities by using digital social communications tools and strategies. Presenters include agribusiness and food industry experts and some completely outside the industry. Roger says that …

AdFarm, Agency, Audio, ZimmCast Chuck ZimmermanBecome an AgCatalyst

Talk About Digital Food Fights

Chuck Zimmerman Leave a Comment

The title for this morning’s AgCatalyst keynote sounds daunting, “Exploring Humanity’s Ag Communications History Spanning from Egyptian Emojis to Today’s Digital Food Fight.” How do you pack all that into one session? Well, Susan Beebe, Manager of Social Media & Online Communities, Tyson Foods, is doing just that. I visited with her earlier to get some take-aways from her presentation. …

AdFarm, Agency, Audio, Food Chuck ZimmermanTalk About Digital Food Fights

The Sales Lion Prowls at AgCatalyst

Chuck Zimmerman Leave a Comment

Marcus Sheridan started out his career as a “pool guy.” But today he has a digital marketing agency, The Sales Lion. This guy has lots of energy which you’ll be able to hear in a snippet of his AgCatalyst presentation below. I also interviewed him to get a few take-aways to share with you. First, he says “We have to …

AdFarm, Agency, Audio Chuck ZimmermanThe Sales Lion Prowls at AgCatalyst

Farmers as AgCatalysts

Chuck Zimmerman Leave a Comment

Dave Frederickson, Minnesota Commissioner of Agriculture, greeted the attendees of the 2014 AgCatalyst event this afternoon. The theme of the event is “It’s All About the Content.” Dave says, “I believe the best way to drive good content is characters. What better way to tell the story about agriculture than through the eyes and actions of our farmers and ranchers …

AdFarm, Agency, Audio, Government, Social Networking Chuck ZimmermanFarmers as AgCatalysts

Why Not Add Beets to Your Cow Ration

Jamie Johansen Leave a Comment

For the first time, Feed Beets took advantage of the World Dairy Expo and shared with producers the opportunities with adding beets into their cattle rations. Lisa Butzer, marketing manager for Feed Beets, explained the nutritional elements to feeding beets and it’s benefits to beef and dairy operations. “What we are finding through nutritional surveys and testing is that as …

Agribusiness, Audio, Beef, Dairy, Nutrition Jamie JohansenWhy Not Add Beets to Your Cow Ration

Florida Farm Bureau Welcomes Conservation Tour

Cindy Zimmerman Leave a Comment

The president of the Florida Farm Bureau welcomed participants on the 2014 CTIC Conservation in Action tour to the Sunshine State Tuesday night as they prepared to visit the Everglades Agricultural Area (EAA) today. john Hoblick spent some time telling the group, many of whom are from the Midwest, about the EAA and the efforts Florida farmers have undertaken to …

Audio, Conservation, CTIC Cindy ZimmermanFlorida Farm Bureau Welcomes Conservation Tour

AEM Confident Despite Farm Equipment Sales Drop

Cindy Zimmerman Leave a Comment

Farm equipment sales are down significantly this year, but the head of the Association of Equipment Manufacturer‘s Ag Sector remains optimistic about the industry. “We’re in the business of feeding and harvesting food and you need equipment to do that,” says Charlie O’Brien, AEM Senior Vice President and Ag Sector Lead. “Even though the numbers for this year are down, …

AEM, Audio, Equipment, Uncategorized Cindy ZimmermanAEM Confident Despite Farm Equipment Sales Drop

Talking Advanced Biofuels in Minneapolis

Chuck Zimmerman Leave a Comment

Hello from Minneapolis and the National Advanced Biofuels Conference & Expo. This is the first of two stops for me this week before heading back to ZimmComm World Headquarters. The first panel of the conference is moderated by Tim Portz, VP of Content, BBI International. This panel, talking about “Assessing the Health of Federal Biofuels Policy and Its Long Term …

Audio, Biofuels, biomass, Energy Chuck ZimmermanTalking Advanced Biofuels in Minneapolis