How General Mills Creates Content

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The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference. Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe …

AdFarm, Audio, Food, Social Media Chuck ZimmermanHow General Mills Creates Content

Mega-Role of Micro-Influencers at AgCatalyst

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As marketers we often want to have those big names behind our brand. But what about all the “little” voices out there that are talking about or even being brand advocates for you? Chris Baggott, Husk Farms, says you should not forget them. There are a lot of them. Chris was one of the AgCatalyst presenters. He says that the …

Agribusiness, Audio, Farming, Food Chuck ZimmermanMega-Role of Micro-Influencers at AgCatalyst

PERC Calculators Estimate Propane Cost Savings

Cindy Zimmerman Leave a Comment

The Propane Education & Research Council (PERC) has just released a suite of cost calculator tools for customers in three of the industry’s fastest-growing markets: agriculture, commercial landscape, and on road fleets. The calculators are designed to estimate potential fuel savings and ROI with clean, American-made propane when compared with conventional fuels like gasoline and diesel. “At PERC, we’ve have …

Audio, Energy, Irrigation, Propane Cindy ZimmermanPERC Calculators Estimate Propane Cost Savings

Using Social Listening for Content Ideation at AgCatalyst

Chuck Zimmerman 1 Comment

Ideation is the forming of ideas or concepts. When it comes to online content creation where do you get the inspiration for your ideation? How about social listening? That’s a take away from the AgCatalyst session by Hannah Godfrey, Brandwatch. When it’s all about content creation to tell your brand’s story sometimes listening to what your customers are saying is …

AdFarm, Agency, Audio, Social Media Chuck ZimmermanUsing Social Listening for Content Ideation at AgCatalyst

Wrapping up the 2014 CTIC Tour

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2014 CTIC Conservation in Action Tour Photo Album The CTIC Conservation in Action tour of the Everglades Agricultural Area (EAA) was the most interesting of the tours I have attended so far. I grew up just east of the Everglades in Broward County and did agricultural reporting in Florida for ten years, but I never really had the chance to …

Audio, Conservation, CTIC, Farming, Fertilizer, John Deere Cindy ZimmermanWrapping up the 2014 CTIC Tour

Florida State Rep on CTIC Tour

Cindy Zimmerman 2 Comments

A member of the Florida legislature joined us on CTIC Conservation in Action tour of the Everglades Agricultural Area (EAA) last week to learn more herself about the various conservation efforts in the region. Representative Katie Edwards of Broward County says there is a lot of legislative interest in water quality projects and with her agricultural background it’s important for …

Audio, Conservation, CTIC, Government, Water Cindy ZimmermanFlorida State Rep on CTIC Tour

Pacific Ag Provides Farmers with More Value

Joanna Schroeder Leave a Comment

Last week Abengoa’s cellulosic ethanol biorefinery went online and is expected to produce 25 million gallons of advanced ethanol per year as well as 21 MW of bioenergy. But how exactly does the corn and wheat residue get from the fields to the biorefinery in a economical and efficient way? Enter Pacific Ag. The company was founded by Bill Levy …

Agribusiness, Audio, Biofuels, biomass, Feed Joanna SchroederPacific Ag Provides Farmers with More Value

Learn More About Plant Sap Analysis

Jamie Johansen Leave a Comment

Michelle Gregg is the Executive Director for Crop Health Laboratories (CHL) and Leah spoke with her about the new company’s upcoming event and opportunities they have for growers across the country. Part of CHL’s business model is using an existing technology that is new to North America. This new technology is called plant sap analysis which offers a different management …

Agribusiness, Audio, Events, Precision Agriculture, Technology Jamie JohansenLearn More About Plant Sap Analysis

Corn Growers in the Sunbelt

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The National Corn Growers Association had a presence last week at the Sunbelt Ag Expo in Moultrie, Georgia for the first time. NCGA president Chip Bowling of Maryland visited with attendees at the event, including USDA Deputy Secretary Krysta Harden who grew up on a Georgia peanut farm, and got to see some crops he doesn’t normally see. “I got …

Audio, Corn, NCGA, Sunbelt Ag Expo Cindy ZimmermanCorn Growers in the Sunbelt

NCGA Staffer on CTIC Tour

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2014 CTIC Conservation in Action Tour Photo Album Many of the participants at last week’s CTIC Conservation in Action tour of the Florida Everglades Agricultural area were from the Midwest and they were very interested in some of the very different crop production they saw in the Sunshine State. CTIC board member and National Corn Growers Association (NCGA) Soil Health …

Audio, Conservation, Corn, CTIC, Harvest, NCGA, Video Cindy ZimmermanNCGA Staffer on CTIC Tour