Alltech Symposium Continues

Chuck Zimmerman

There is some serious business being conducted here at the Alltech International Animal Health and Nutrition Symposium. We’re also learning a lot. But it’s not all work. Alltech knows how to throw a party and did so once again at the site of the upcoming Alltech FEI World Equestrian Games. We bused out to the Kentucky Horse Park and enjoyed …

Alltech

Chinese Think KFC Is Yum!my

Chuck Zimmerman

We heard a fascinating branding story yesterday here at the Alltech Symposium. Joaquin Pelaez is the Senior Vice President for Product Excellence at Yum! Brands, Inc. which owns KFC. He told us how the brand is now the most recognizable one in China. He told us that Chinese consumers love the brand and in general prefer western brands because they …

Alltech, Audio, Video

Branding Story About KFC At Alltech Symposium

Chuck Zimmerman

The former Governor of Kentucky, John Y. Brown, gave us a lesson in branding today. His philosophy includes statements like, “If everyone is going left, I go right because that’s where the opportunity is,” and “We didn’t know how to do it until we did it.” He’s credited as the father of the KFC superbrand and certainly has the facts …

Alltech, Audio

Alltech Symposium Press Conference

Chuck Zimmerman

Following this morning’s opening general session Alltech held a press conference that included (left-right) Joaquin Pelaez, Yum Brands, China, Dr. Jim Pettigrew, University of Illinois, Dr. Pearse Lyons and Dr. Mark Lyons. It was an open question and answer session and I have made the audio available for you below. In it you’ll find quite a few good questions on …

Alltech, Audio

Alltech Medal of Excellence Award To Dr. Jim Pettigrew

Chuck Zimmerman

During our opening session here at the Alltech International Animal Health & Nutrition Symposium we just witnessed the presentation of Alltech’s 20th Medal of Excellence Award. Receiving the award is Dr. Jim Pettigrew, Univerity of Illinois, Urbana-Champaign. He’s pictured here with the two Dr. Lyons (Mark (left) and Pearse). Right now he’s speaking about world food hunger. I’m recording these …

Alltech

Alltech Fun Run

Chuck Zimmerman

At Alltech’s 26th International Animal Health and Nutrition Industry Symposium we got a break from the weather for an early morning Fun Run. This is a very healthy component of the annual event and we had what looked like a near record number of participants this year. I don’t know who won. I think we’re all winners! I was just …

Alltech, Video

Alltech Sings At International Dinner

Chuck Zimmerman

The Alltech 26th International Animal Health and Nutrition Industry Symposium got underway this evening with the International Dinner. This may be the 26th Symposium but it’s the celebration of 30 years since Alltech was founded by Dr. Pearse Lyons. Once again this year Dr. Everett McCorvey, Professor of Voice at the University of Kentucky Opera Theatre, introduced some wonderful voices …

Alltech, Audio, Uncategorized

131 Days Until Alltech World Equestrian Games

Chuck Zimmerman

We’re still counting down the days until the Alltech FEI World Equestrian Games. 131 to go as of today. We may be counting down to the games but the annual Alltech International Animal Health and Nutrition Symposium is underway in Lexington, KY. I’m getting ready to go to the opening International Dinner in just a few minutes and will have …

Alltech

Alltech’s United Nations of Agriculture

Chuck Zimmerman

Billy Frey calls the Alltech Symposium the “U.N. of agriculture.” I got a preview of the year’s event from him this morning that I thought I’d share. I’ll get in to Lexington, KY Sunday afternoon prior to the opening International Dinner. He says they’ll have over 1.500 in attendance this year with over half of them coming from outside the …

Alltech, Animal Health, Audio, Uncategorized