How would you go about building a megabrand? Alltech has some ideas. Eight of them to be precise. One of the presentations during the 2012 Alltech Annual International Symposium was titled, “Building a Megabrand.” Our presenter was Catherine Keogh. Catherine shared Alltech’s eight branding principles which can be conformed to your business. I’ve included this portion of her presentation in …
Locust Trace AgriScience Farm
Locust Trace AgriScience Farm is the newest career and technical high school in Lexington, Kentucky with energy and environmental being key factors in the facility design and agriculture being the educational focus. Locust Trace features spacious classrooms with adjoining labs, 6.5 acres for gardening, a state-of-the-art greenhouse with an aquaculture area for raising native fish, a soaring auditorium with a …
Talking Social Media at Alltech Symposium
I attended the 2012 Alltech International Symposium Discuss Dinner titled, “Creating Raving Fans: How can you embrace the digital world for your business?” Our moderator was Michele Payn-Knoper, Cause Matters. Michele had a very diverse group to deal with. I think we had folks from about 15 countries in the room! They had a lot of questions about social media …
Dr. Pearse Lyons Wraps Up Alltech Symposium
The 2012 Alltech International Symposium has concluded. The “Magic Man” as he was called more than once during the event is Dr. Pearse Lyons. Here he is on stage during the closing session this morning. I was able to ask Pearse his thoughts in closing at the end of the session. He says “What a pity it’s over.” He’s ready …
Tom and Anya’s Future
The 2012 Alltech International Symposium was all about the future and everywhere you looked the faces of Tom and Anya looked back at you. These young children represented all children and many of the presentations here focused on what their world will be like as they grow up. So, after seeing Tom and Anya in pictures we were treated to …
An Alltech View of China
His presentation was titled, “The Great Call of China.” Dr. Mark Lyons talked about what he has learned about the culture and opportunity represented by the China market. In fact, he’s learning the language right now and Alltech predicts that the country may represent 25% of their business in the future. At the 2010 Symposium we got a glimpse at …
Alltech’s FoodPrint Discussion Dinner
The Carbon FoodPrint was the topic of debate for one of the Discussion Dinners at the 2012 Alltech International Symposium. Moderator, Damien O’Reilly, Irish National Television and Radio Broadcaster, lead the dialogue on perception vs. reality. Delegates enjoyed a tasty chicken dinner while chatting about how much of the carbon footprint hype is branding and how much is changing operations. …
2012 Alltech Smart Debate
This year the Alltech debate session is titled Smart Debate. Topics include: feeding 9 billion people; is Africa now Brazil? What’s next for biofuels and more. Our panelists include Tom Arnold, CEO, Concern, Ireland; Sean Richard, Senior Lecturer in Business Economics, Cranfield University, UK; Dr. Marcus Vinicius Pratini de Moraes, Former Minister of Agriculture and Food Supply of Brazil and …
A UK Perspective on Improvement in the Food Chain
The 2012 Alltech International Symposium was host to Keith Millar, Head of Animal Feed and Animal By-Products Unit at Food Standards Agency, UK. He shared his insights into control and improvement in the food/feed chain during the New Regulatory Landscape breakout session. Mr. Millar was private secretary for two separate leaders of the House of Commons. He was a United …
Alltech Young Scientist Global Scholarship Winners
Alltech announced the winners of their Young Scientist competition during today’s afternoon session. In addition to regional winners there are two global winners (graduate and undergraduate). Altogether there were 8,000 entries in the competition! Presenting the awards were Dr. Mark Lyons and Dr. Inge Russell. The Global Undergraduate winner is Gisele Greghi, Universidade Sao Paulo, Brazil. Listen to Jamie’s interview …