#DeleteToFeed Hungry People with Land O’Lakes

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Here’s a creative idea to help feed hungry people. Land O’Lakes has created the Delete to Feed campaign. Their announcement says that there are 1 in 6 U.S. kids facing hunger and more than 42.2 million food insecure people across the country. That’s a large challenge right there. So how does Delete to Feed work? To start with, during this …

Cooperatives, Food, Social Media

Re-energizing The @OfficialNAMA Brand

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The National Agri-Marketing Association (NAMA) brand is getting re-energized thanks to a fresh look at the organization’s mission, especially why it exists and membership value. Sounds very logical for an organization of members involved in agricultural marketing! Here’s are NAMA’s key pillars: Focus on agriculture Agri-marketing education that increases skills Connections that advance careers Student involvement that secures the future …

NAMA, Video

FMC Creating More Minutes

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We’ve got our minutes back. As in The Minute, brought to you by FMC. FMC Corporation will produce 12 new episodes of The Minute to help growers prepare for the 2017 season. The Minute series is designed to provide growers and retailers timely information about current agronomic issues impacting their businesses. “Our host, Jake Turner, is back traveling the country, …

Agribusiness, FMC, Video

Get Consumer Marketing Inspiration for Ag Marketing Success

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One of the breakout sessions during the NAMA Fall Conference was a presentation by Stacie Marshall, Bayer CropScience. The session title was “Working Together to Help Growers: What Agriculture Can Learn From Consumer Marketing.” Stacie started out by dispelling some myths about farmers that she has heard, even from people involved in agricultural marketing. For example, some people still believe …

Audio, Bayer, NAMA

Professional Dev Awards at #NAMAFall16

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The National Agri-Marketing Association honored the winners of the Professional Development Awards of Excellence today. I’ve recorded their comments upon receiving the awards. Let’s start with Marcy Tessmann. Marcy is the recipient Communicator of the Year Award. Listen to Marcy’s comments here: Next up is Bill Brozak, Colle + McVoy/Exponent. Bill received the Public Relations Professional Award. These awards are …

Audio, Award, NAMA

#NAMAFall16 Underway

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Hello from the National Agri-Marketing Association Fall Conference in Raleigh, NC. Here’s the good looking executive committee during our welcome reception last night. We’re into the meat of the program today with our keynote session taking place now featuring Gerry O’Brion, “What Big Brands Know: Navigating Change. Breakout sessions occur after that before our evening reception. I’m collecting photos from …

NAMA, Video

A New Holland NHDrive ZimmCast

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A self driving tractor generated a lot of buzz during the Farm Progress Show. New Holland, a sponsor of our event coverage, had their brand new autonomous concept tractor displayed in the center of their show lot and it was getting a lot of attention. In this week’s program I talked with New Holland’s Dan Halliday to get a detailed …

AgNerd, Agribusiness, Audio, Farm Progress Show, New Holland, Technology, Tractor, ZimmCast

It’s #NAMAFall16 Week

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It’s time for the 2016 National Agri-Marketing Association Fall Conference. Yours truly is headed that way today. Want to know who is going to be there? Check here. This year our keynote sessions will contribute to your career success. From wanting to achieving, learn simple steps to accomplish your goals and accelerate your success. Change is inevitable; discover how to …

NAMA

Wow What a Concept from New Holland – NHDrive

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It’s two tractors in one which gives you maximum flexibility. It’s the NHDrive concept tractor from New Holland. Just announced at the Farm Progress Show this machine has the capability to be driven with the attached cab just like a normal tractor. But can also run driverless and be controlled by a portable device or computer. I spoke with Bret …

Agribusiness, Audio, Farm Progress Show, New Holland, Technology, Tractor, Video