Reaction to COOL Decision

usda-logoUSDA has issued the final rule for mandatory Country of Origin Labeling (COOL), including an amendment to the regulations for muscle cut covered commodities derived from animals slaughtered in the United States.

The decision pleased some livestock organizations, but disappointed others.

“We are deeply disappointed with this short-sighted action by the USDA,”said National Cattlemen’s Beef Association (NCBA) President Scott George. “Our largest trading partners have already said that these provisions will not bring the United States into compliance with our WTO obligations and will result in increased discrimination against imported products and in turn retaliatory tariffs or other authorized trade sanctions.”

“It is incomprehensible that USDA would finalize a controversial rule that stands to harm American agriculture, when comments on the proposal made clear how deeply and negatively it will impact U.S. meat companies and livestock producers,” said American Meat Institute Senior Vice President of Regulatory Affairs and General Counsel Mark Dopp in a press conference.

Listen to Dopp’s comments here: American Meat Institute - COOL Press Conference

Groups pleased with the decision include National Farmers Union and R-Calf.

“The decision to bring the law into compliance with the WTO’s ruling is a win-win situation for all interested parties,” said NFU President Roger Johnson. “We further applaud the administration for deciding to take a proactive approach in bringing COOL into compliance by providing more information on the origins of our food, instead of simply watering down the process.”

“USDA’s final rule is right on the mark,” said R-CALF USA COOL Committee Chair Mike Schultz adding, “We are pleased that USDA did not weakened COOL in response to the WTO’s attack on our domestic food labeling program.”

Alltech Lyons Glimpse the Future

Drs. Mark & Pearse LyonsA pair of Dr. Lyons bid us goodbye from the 2013 Alltech International Symposium. Here are son/father, Dr. Mark Lyons and Dr. Pearse Lyons.

Dr. Mark Lyons, vice president of corporate affairs at Alltech, talked to us about the importance of food safety as he shared the company’s vision for helping expand agricultural production in China. According to Lyons, food security is seen as “the potential Achilles’ heel of China” and is too big of an issue to ignore publicly.

China’s five-year plan focuses on making farms larger, more efficient and more traceable. For example, half of the world’s pigs live in China and from those 50 million sows, 20 pigs per sow are born alive per year. This equals an annual production of one billion pigs per year. However, due to preweaning mortality, only 600 million actually go to market. The 400 million lost is three times the size of U.S. pig production. In China, one more pig per sow per year would mean one million tons of feed saved.

“What is Alltech’s five-year plan? We want to be a foreign brand with a Chinese heart,” Lyons said. “We want to firmly establish market leadership, partner with the government and leading feed, production and food companies, and give our customers a competitive advantage.

Listen to Mark talk about his vision of 2020 here: Dr. Mark Lyons Vision

Founder and president of Alltech, Dr. Pearse Lyons in his wrap-up challenged the delegates to help the farmer of tomorrow and to use the resources provided to them at this year’s event.

“Are you going to fly or are you going to soar? Will you flourish?” Dr. Lyons asked. “You need to leave here today and say, ‘I may not rule the world, but I can have an impact on feeding the world’s growing population.’”

Listen to Pearse wrap-up the Symposium here: Dr. Pearse Lyons Wrap-up

2013 Alltech International Symposium Photo Album

Alltech Symposium Tweetup

Alltech Symposium TweetupIt was tweetup time at the Alltech International Symposium last night at the Lexington Brewing location downtown. We had a big crowd show up to meet each other in person and enjoy some fun and fellowship.

Alltech played a lot of what I would call farmer agvocacy film clips, many of which I had never seen. Most were funny and it ended with a few of the past winners of the Alltech Farming Film Festival competition winners. There’s a new competition by the way so get your creative juices flowing and consider entering your own video.

2013 Alltech International Symposium Photo Album

Discussing Different Topics at Alltech Dinners

Alltech Symposium Discussion DinnerAt the end of the second day’s program here at the 2013 Alltech International Symposium a series of discussion dinners are held on a variety of topics. I chose Crisis Management which ties in to a full session on the topic that I participated in earlier in the day. I’ll have more on that in a later post.

Our dinner on Crisis Management used the “Horsegate” problem as the example to stimulate discussion. We had quite a bit of disagreement in the room which did make it interesting.

Each table was given a few questions to talk about and then share with the rest of the room under the direction of a moderator. Then we had open discussion in which anyone could speak up. One of our attendees (Trent Loos) made a comment that Horsegate was not a crisis but an opportunity as evidenced by the fact that both horse meat sales/consumption and beef increased significantly since this alleged crisis started. So if I understood him correctly, the industry shouldn’t consider this a crisis. The perpetrators of the crime that was committed are no longer in business and no one died or even got sick. On the other side of that idea there were a number of people who talked about damage to the reputation of the industry and that it is a serious matter or crisis situation. This is just one of several ideas debated in the session. It is what makes this such a great idea!

2013 Alltech International Symposium Photo Album

An Alltech Marketing Forum

ZimmCast 396We’re all about marketing here on AgWired. That’s why “The Marketing Forum, Branding at its Best” session at the 2013 Alltech International Symposium caught my eye. This session dealt with subjects like transparency, different cultures and protecting the brand.

Dairy CarrieOne of the presenters was Carrie Chestnut Mess, known to the world on Twitter as @DairyCarrie. Carrie is also a committee member for this year’s Agvocacy 2.0 Conference. I visited with her during the Symposium to learn what she learned and what she tried to communicate to the people attending her session.

One of the things she learned from her fellow panel members was the value and importance to American companies of the Latino market, something she had not really though of. Another was the idea that in large part most people involved in agribusiness are not good marketers, hence a lot of the image problems we’re having today. I think you’ll enjoy hearing her ideas and observations.

Listen to my conversation with Carrie in this week’s program here: Changes in Marketing

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

Alltech Kentucky Night

Alltech Kentucky NightA highlight of the Alltech International Symposium is the Kentucky Night dinner at the Kentucky Horse Park in the Alltech Arena. After a busy day of conducting business and attending sessions we get casual and relaxed with good food and good friends. There’s also a band and dancing. You can see it in our photos!

We’re now on day two of this year’s Symposium. Maggie has just learned how to edit audio files and will be posting several interviews she did during Kentucky Night. We’ll be attending a number of breakout sessions today and will have lots more to share.

2013 Alltech International Symposium Photo Album

Alltech Symposium Press Conference

Alltech Sympsium Press ConferenceAlltech held a press conference this morning at the 2013 Alltech International Symposium. Behind the microphones are (l-r), Dr. Mark Lyons, VP, Corporate Affairs, Alltech, CHIN; Dr. Pearse Lyons, Founder/President; Dr. Eugenia Wang, Gheens Foundation Inc. Chair in Aging Research, University of Louisville, USA/CHIN and Dr. Karl Dawson, Director of Worldwide Research. The session was moderated by Aidan Connelly, Alltech VP, Corporate Accounts. There are lots of questions about Dr. Wang’s research and Alltech’s growth now and in the future and more, including the rise of craft beers.

You can listen or download the press conference here: Alltech Symposium Press Conference

2013 Alltech International Symposium Photo Album

A Glimpse at Ruling the World

Ronan Tynan Alltech SymposiumThe opening plenary session of the 2013 Alltech International Symposium concluded with a very rousing version of “If I Ruled The World.” It was performed by Ronan Tynan and Dr. Everett McCorvey. The song follows the closing remarks from Dr. Pearse Lyons when he told us “Let’s go out and rule our particular part of the world.”

You can listen to Ronan Tynan and Dr. McCorvey perform: Ronan Tynan & Dr. McCorvey Perform

2013 Alltech International Symposium Photo Album

Dr. Lyons Provides Glimpse of Future

Dr. Pearse LyonsToday we heard several glimpses of the future. The big one here at the Alltech International Symposium was given by Dr. Pearse Lyons, Founder, Alltech. As he always does he challenged us. At the beginning of his speech Dr. Lyons played the God Made a Farmer, Dodge Ram Trucks Super Bowl commercial. That phrase became a key part of his message to our audience. Dr. Lyons was introduced by another Dr. Lyons, Dr. Mark Lyons, his son.

You can listen to Dr. Lyons talk about his glimpse of the future here: Dr. Lyons Welcome Speech

2013 Alltech International Symposium Photo Album

Alltech Fun Run

Alltech Fun RunIt was not easy but it was worth it. It was getting up early this morning for the annual Alltech Fun Run which is very much a part of the Alltech International Symposium experience. Here’s Dr. Pearse Lyons coming across the finish line. I’m proud to say I beat Pearse and was able to get my iPhone up in time for this photo. The Fun Run is two laps around Transylvania University.

We had a big crowd today as you’ll be able to see from this video clip.

2013 Alltech International Symposium Photo Album

Alltech Streaming Live

Alltech Streaming LiveThe 2013 Alltech International Symposium is getting into full swing here in Lexington, Ky. The Alltech Ag Network is streaming live starting with commentary from Trent Loos and Damien O’Reilly. You can find the live stream here.

Maggie and I are all set up in the press room and this morning at the plenary session room to provide you coverage of all the activities as we experience them.

2013 Alltech International Symposium Photo Album

Alltech International Welcome Reception & Dinner

Dr. Pearse LyonsThe Alltech International Welcome & Reception featured world class entertainment again this year with musical performances by students involved in the University of Kentucky, Alltech Vocal Scholarship Competition. Our musical performances were announced by Dr. Everett McCorvey. However, a favorite each year is having all the dinner attendees led in the singing of the song of Dublin, Molly Malone. The song was led by Dr. Pearse Lyons, Alltech Founder and President. How many company owners do you see willing to do this and do it so well?

The Symposium kicks into high gear in the morning after an early Fun Run which I’m planning to participate in. So we’ll see you then.

You can listen to Molly Malone here: Dr. Lyons Sings Molly Malone

I’ve got a photo album started for the Symposium: 2013 Alltech International Symposium Photo Album

Alltech Will Glimpse The Future in 2020

Alltech Symposium 2013It’s time for one of the best shows of the year, the 2013 Alltech International Symposium. Maggie Seiler, ZimmComm summer intern, and I are on our way. This is a fantastic event for a (perhaps) future agriblogger to jump right into the waters.

We’ll kick off our Symposium adventure this evening at the International Welcome Reception and Dinner, featuring world class entertainment. It’s a social activity where many people now catch up since the last Symposium. I’ve made many international friends at this event and hope to see them in Lexington, KY.

Alltech Symposium AppIf you’re attending the Symposium then you should consider downloading the Symposium App. Just scan the QR code to get started. Here’s what it will let you do.

During the Symposium

Use the app to manage your schedule, find meeting rooms, get updates on sessions, research speakers, and exchange contact information with other attendees.

After the Symposium

Use the app to stay connected with people you meet and to review session papers and product information.

To follow the Symposium action on Twitter we’re using the hashtag #Glimpse.

USFRA Seeking CEO

USFRAHere’s a challenge that one of you may be interested in.

The U.S. Farmers & Ranchers Alliance (USFRA) Board of Directors has announced that it is seeking qualified candidates for a newly approved organizational and staff leadership position, chief executive officer. Prospective candidates may obtain information regarding USFRA and a position description by sending a confidential inquiry to CEOSearch@USFRAonline.org. Applicants are requested to submit ONLY a letter of interest, resume and compensation requirements at this time electronically, in confidence, to CEOSearch@USFRAonline.org through 4:00pm CT, Friday, June 7, 2013. The USFRA Board conducts this search with full commitment to the laws governing employment, including those relating to equal opportunity.

Dear World: Agriculture

ZimmCast 393Robert Fogarty, photographer and founder of Dear World, may not think he’s changing the world but I might disagree. He takes pictures of people who are changing the world but in the process he’s doing his part to do the same.

Chuck Dear WorldSo who is Robert Fogarty and what is Dear World?

We aren’t changing the world, but we take pictures of people who are.

I take pictures. They started as photographic love notes to New Orleans, where people know what it’s like to nearly lose something. We learned that you can never lose your voice.

Now I ask people to share one meaningful message with family, friends and strangers.

In this week’s program I talked with Robert about how he got started on an adventure that has taken him around the world where he has met and photographed some names you’ll surely know. Hey, like me! The photo of me is from last week’s Farm Credit Idea Share. Robert was there to “do his thing” with us and that included our sharing of messages about agriculture in his unique way. You can see a number of the photos from the event in the Farm Credit Facebook page.

Robert would like to help you with your message to the world. All you have to do is contact him.

Listen to my conversation with Robert in this week’s program here: Robert Fogarty - Dear World

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

2013 NAMA Boot Camp Dates Announced

NAMAThis is a “get it on your calendar” announcement from the National Agri-Marketing Association.

The 10th Annual NAMA Boot Camp dates are August 14th – 16th at the Sheraton Crown Center in Kansas City. Whether you’ve just entered the working world or been through the NAMA Boot Camp drill before, learn more about the latest trends in the agri-marketing industry.

This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics. All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience.

More details to follow. Sponsorship packages are available if interested, contact Jenny Pickett at 913-491-6500 or jennyp@nama.org.

2013 Agvocacy 2.0 Conference Application Deadline

AgChat FoundationThe deadline is approaching fast for applications to the 2013 Agvocacy 2.0 Training Conference. It’s going to be in Charlotte, NC, August 22-23.

Farm Credit Idea Share PanelI visited with AgChat Foundation Executive Director, Emily Zweber, pictured second from right with our panel group from last week’s Farm Credit Idea Share. She told me about the application process and encourages farmer and ranchers to take a step forward in their agvocacy efforts.

Listen to my interview with Emily here: Interview with Emily Zweber

To start us off with conviction is Jay Baer, author of Youtility: Why Smart Marketing Is about Help Not Hype. Jay is followed by the Beyond the Choir, Ag Conversations that will help spark your mind about agriculture, food, and consumers.

The core part of the time will be spent on sessions like Keeping up with Facebook and Trolls Under the Bridge (and what you can do to side step them). And, discover the Practical Side of Media Creation, what it takes to capture that short video or picture and share it well. Case studies will help connect you to real uses of social media in agriculture.

Jay Baer Convince and Convert When and where does this journey start? August 22 – 23, 2013 at the Embassy Suites in Charlotte, North Carolina is when and where you will be able to connect with Agvocacy 2.0 alumni and presenters. This event is your opportunity to discover and bring home some new ways to tell your farm or ranch story.

How do you sign up? Up to 75 people representing all sectors of agriculture will be invited to participate, with priority given to farmers and ranchers. Agvocacy 2.0 was completely sold out in both 2011 and 2012, so interested applicants should apply early. Selected attendees will be required to pay a $375 registration fee.

Ag Committee Chairs Visit with NAFB

Senator Debbie StabenowAn optimistic Senate Agriculture Committee Chairwoman met with farm broadcasters on Wednesday morning, the day after her committee passed a new farm bill called the Agriculture Reform, Food and Jobs Act of 2013. “This is the biggest jobs bill we will pass in any Congress,” said Sen. Debbie Stabenow (D-MI). “It’s time to get it done.”

Stabenow says the majority of the bill they passed out of committee is virtually the same as last year and she believes they addressed the concerns of southern producers. “I think we have a strong coalition and have really produced what I think my friends down the hall should just take as the commodity title,” she said.

The senator talked about the amount of savings in the bill, concerns about the nutrition title, what they did with cotton in the bill, and conservation compliance. Overall, Senator Stabenow is optimistic about getting a farm bill soon, and that combined with new immigration policy, will be a “positive one-two punch for producers.”

Please feel free to download, listen and share: Senate Ag Committee Chair Debbie Stabenow

Representative Frank LucasHouse Ag Committee Chairman Frank Lucas (R-OK) met with the farm broadcasters just shortly before his committee began markup of their bill and said he was “as wound up as an 8 day clock” and expected it to be a long day but maybe not quite as long as last year’s 15 hour session. “But I would note that we had approximately 100 amendments a year ago, as of this morning we have approximately 100 amendments this time,” he said.

Lucas says the bill will go to the House floor this year “a dramatic improvement over a year ago” but he does expect it to be “a struggle we’re prepared to engage in and we’re prepared to move forward on.”

Chairman Lucas said it’s important to look long term in the farm bill. “Farm bills are not necessarily about this year or next year or year three,” he said. “Farm bills are about making provisions for year four or year five, when the wheels come off.”

Please feel free to download, listen and share: House Ag Committee Chairman Frank Lucas

2013 NAFB Washington Watch Photo Album

Find more NAFB Washington Watch interviews on AgNewsWire.com

Secretary of Agriculture Vilsack Meets with NAFB

NAFB Meets Ag Secretary VilsackThis morning U.S. Secretary of Agriculture Tom Vilsack met with attendees of the National Association of Farm Broadcasting Washington Watch. As is a “tradition” now, he posed with us in the USDA office building. He then spent quite a while talking with us and answering questions. You can find more photos in my online photo album.

Secretary of Agriculture Tom VilsackOf course the focus of his opening remarks and first few questions was on the farm bill and the versions in both the House and Senate. He seems to favor the Senate version and you’ll hear his reasons during the session. I think he was very relaxed and willing to answer all questions during what must be a busy time as new legislation is being debated this week.

There is a lot of good stuff in here but I don’t have time to try to summarize it all. The Secretary addresses not only the farm bill but COOL, APHIS decision on 2-4-d/Dicamba tolerant traits and interestingly, public/private sector partnerships/investments.

Please feel free to download, listen and share: Secretary of Agriculture Vilsack Mtg. with NAFB

2013 NAFB Washington Watch Photo Album

Find more NAFB Washington Watch interviews on AgNewsWire.com

Interview with NAFB Mike & Andy Show

Mike Hergert and Andy VanceThis year’s coordinators of the NAFB Washington Watch program are Mike Hergert, Red River Farm Network (left) and Andy Vance, Feedstuffs. NAFB just held a business meeting for members and our event organizers gave us an overview of the program.

I got Mike & Andy outside the room after the meeting to talk about this year’s agenda which you can find here (pdf). We’re hoping to get some very fresh farm bill mark up information as it happens tomorrow and Wednesday. I also asked them about weather and crop conditions in their areas and it’s like you might expect. Up until now wet and cold but Mike says the temperatures in his area have heated up so we’ll hope for some good planting progress now!

Listen to my interview with the Mike & Andy Show here: Interview with Mike Hergert and Andy Vance

I have a photo album started: 2013 NAFB Washington Watch Photo Album