Mega-Role of Micro-Influencers at AgCatalyst

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As marketers we often want to have those big names behind our brand. But what about all the “little” voices out there that are talking about or even being brand advocates for you? Chris Baggott, Husk Farms, says you should not forget them. There are a lot of them. Chris was one of the AgCatalyst presenters. He says that the …

Agribusiness, Audio, Farming, Food Chuck ZimmermanMega-Role of Micro-Influencers at AgCatalyst

Using Social Listening for Content Ideation at AgCatalyst

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Ideation is the forming of ideas or concepts. When it comes to online content creation where do you get the inspiration for your ideation? How about social listening? That’s a take away from the AgCatalyst session by Hannah Godfrey, Brandwatch. When it’s all about content creation to tell your brand’s story sometimes listening to what your customers are saying is …

AdFarm, Agency, Audio, Social Media Chuck ZimmermanUsing Social Listening for Content Ideation at AgCatalyst

Become an AgCatalyst

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What is an AgCatalyst? In this week’s ZimmCast Roger Reierson, AdFarm, is going to tell us. AgCatalyst is a two day conference where marketing and communications professionals learn how to solve agribusiness challenges and create opportunities by using digital social communications tools and strategies. Presenters include agribusiness and food industry experts and some completely outside the industry. Roger says that …

AdFarm, Agency, Audio, ZimmCast Chuck ZimmermanBecome an AgCatalyst

Talk About Digital Food Fights

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The title for this morning’s AgCatalyst keynote sounds daunting, “Exploring Humanity’s Ag Communications History Spanning from Egyptian Emojis to Today’s Digital Food Fight.” How do you pack all that into one session? Well, Susan Beebe, Manager of Social Media & Online Communities, Tyson Foods, is doing just that. I visited with her earlier to get some take-aways from her presentation. …

AdFarm, Agency, Audio, Food Chuck ZimmermanTalk About Digital Food Fights

The Sales Lion Prowls at AgCatalyst

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Marcus Sheridan started out his career as a “pool guy.” But today he has a digital marketing agency, The Sales Lion. This guy has lots of energy which you’ll be able to hear in a snippet of his AgCatalyst presentation below. I also interviewed him to get a few take-aways to share with you. First, he says “We have to …

AdFarm, Agency, Audio Chuck ZimmermanThe Sales Lion Prowls at AgCatalyst

Farmers as AgCatalysts

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Dave Frederickson, Minnesota Commissioner of Agriculture, greeted the attendees of the 2014 AgCatalyst event this afternoon. The theme of the event is “It’s All About the Content.” Dave says, “I believe the best way to drive good content is characters. What better way to tell the story about agriculture than through the eyes and actions of our farmers and ranchers …

AdFarm, Agency, Audio, Government, Social Networking Chuck ZimmermanFarmers as AgCatalysts

AgCatalyst Off to the Races

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The 2014 AgCatalyst, sponsored by AdFarm, is off to the races. I say that because our opening keynote is from Marcus Sheridan, The Sales Lion. He is a wild animal on the stage talking about how sales and marketing have changed. He’s letting us know what we “must” do about it. I hope to get him to sit down for …

Agency Chuck ZimmermanAgCatalyst Off to the Races

Talking Advanced Biofuels in Minneapolis

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Hello from Minneapolis and the National Advanced Biofuels Conference & Expo. This is the first of two stops for me this week before heading back to ZimmComm World Headquarters. The first panel of the conference is moderated by Tim Portz, VP of Content, BBI International. This panel, talking about “Assessing the Health of Federal Biofuels Policy and Its Long Term …

Audio, Biofuels, biomass, Energy Chuck ZimmermanTalking Advanced Biofuels in Minneapolis

Support Your Local Student NAMA Chapter

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Hopefully all you members of the National Agri-Marketing Association are finding ways to support your student chapter. Here’s an example of how Florida NAMA just got involved at an event to support our students, Gator NAMA. Gator NAMA is tied in with the UF College of Agricultural and Life Sciences Ag Econ Club. They set up a promotional booth during …

Education, NAMA, University Chuck ZimmermanSupport Your Local Student NAMA Chapter