Lightning Is Striking Again…

Melissa Sandfort

and again, and again, and again! (Thank you Lou Christie – 1965)

imageThis week Aunt Jeanette writes:

When things happen, many times I automatically make a connection to song lyrics or book titles. That is what happened when our middle son sent me this picture. Now, once more, you need some background information.

On Father’s Day 2001, our house was struck by lightning. Instead of striking the two tall trees close to our house or the lightning rods on the house, Mother Nature chose to bypass those obvious targets and hit the house. To make a long story short, it took several hours for the smoldering wood and insulation to start the actual fire in an upstairs bedroom closet. The firemen battled the blaze all through the night and managed to save our home. We moved out, taking what was left with us, and basically rebuilt our house that summer. We moved back in the following fall and made it ‘home’ once more. Chalk up one more exciting learning experience – one that left me terrified of lightning for many years.

Our first thunderstorm of the season arrived with a BANG a few Sunday mornings ago. My first thought was, “How nice to wake up to thunder and the sound of rain on the roof.” There was some lightning, but nothing that alarmed me. However, our middle son and his family who live a mile south of us, heard a loud crack of thunder early that morning – so loud it awakened all four of them. Figuring it was just a normal spring storm they went on with their usual activities. Megan, Darren’s wife, was outside in the yard Monday. She noticed this huge pine tree in their yard looked different than it normally did. That loud crack they heard Sunday morning had been lightning striking the tree. I know you can’t see the small details in the picture, but it is fascinating to see where the lightning struck, jumped to another branch, and then traveled down the trunk.

Now you may be thinking we have a big red X on the Edgar, Neb., area that says, “Hit us! Hit us!” We survived two tornadoes and a house fire in the summer of 2001. We have been through numerous hail and windstorms since then. We endured two tornadoes last summer and hail that wiped out the majority of our crops. The weatherman is predicting our first severe storms of the season for Wednesday. I think I will start crossing my fingers now and hoping the storms miss us this year!

Until we walk again …

Uncategorized

Invite to 2014 ARC Annual Meeting

Chuck Zimmerman

You are invited to the 2014 Agricultural Relations Council Annual Meeting. It will be held Tuesday, June 24 at 2:00 PM to Thursday, June 26 at 10:00 PM at the Madison Concourse Hotel in Madison, WI.

ARC Invite

Just two months remain before the annual ARC meeting and the agenda is complete.

The meeting will be held at the historic Madison Concourse Hotel. The downtown hotel is one of the nation’s premier independent hotels. ARC members will get a rate of just $149 per night.

The format for the meeting will now look like this:
Tuesday, June 24 – Board meeting and dinner. (Any members are allowed to attend the board meeting to present your ideas.)
Wednesday, June 25 – Registration at 8 a.m., with the meeting beginning at 9 a.m. Meetings will run throughout the day.
Thursday, June 26 – ARC business meeting, followed by Madison-area farm tours that will provide a unique flavor of Wisconsin agriculture. Upon returning from the tours, the evening banquet will feature the Golden ARC Awards presentation, along with the naming of the most recent inductees in the Agricultural Public Relations Hall of Fame.

For additional ARC meeting information, go to http://www.agrelationscouncil.org/ for agenda and registration information. Contact us at arc@gandgcomm.com for additional questions.

See you in Madison!!

Ag Groups, ARC, Public Relations

Typo Keyboard for iPhone Review

Chuck Zimmerman

Chuck's Typo KeyboardIf you wanted one I hope you ordered it in time.

After several weeks of using my iPhone 5S with a Typo Keyboard I’m ready to let you know what I think. But first you need to know that sales of the device are on hold right now. I guess this is due to a lawsuit filed by Blackberry. Hope that gets worked out soon. Right now you can sign up to their mailing list which I assume means you’ll be notified if/when it goes on sale again.

I got a lot of response when I first did a post about the new keyboard case. Many people, like me, loved the keyboard on our old Blackberrys. This looked like it might be a great accessory for our iPhones. It is. But maybe it’s too much like the old Blackberry keyboard although it is not exactly the same.

So, let’s get started. A very important feature of the Typo is that it’s powered by its own battery. It doesn’t use the phone battery. The Typo battery lasts a long time before needing charging. I was able to go almost a week before needing to recharge the Typo.

With a little use I became comfortable holding the phone vertically and resting the little ledge on the back of the Typo on two fingers while I typed with my thumbs. The keys have curved ridges so that your thumb fits onto the key you want to press easily. They curve for each thumb with the change right down the middle of the keyboard. You also get a click sound that let’s you know you pressed the key cleanly. An unusual multiple click lets you know you pushed more than one key. Those sounds are very helpful.

The keyboard can be backlit by clicking on a little light bulb image/button. This works great and is extremely handy.

Since the Typo covers the iPhone home button it has a key dedicated to that purpose on the bottom right corner of the keyboard. Here’s where we run into a problem. When I place the phone/keyboard into my pocket I often bump that button. This turns the keyboard on immediately to the iPhone home screen without having to do a swipe. That’s not good and it is annoying. However, by creating a password for the iPhone the Typo doesn’t take you directly to the iPhone home screen accidentally. This is the main negative I have found.

Something else that I found out on my first flight though is that when you place the phone in airplane mode you’ve just turned off Bluetooth and the keyboard is no longer functional. So if you still want to use the iPhone in airplane mode you have to take the Typo off to do so. This is simple and easy but it is still something I ran into that confused me at first.

When you use the Typo with apps like Messages you get a lot more screen real estate to see since the virtual keyboard is not being used. But if you still want to use the virtual keyboard with the Typo attached you can.

The Typo allows you full access to the iPhone controls and jacks and feels very sturdy. It does add to the length of the phone but that did not bother me at all. It affords as much protection as the case I was using before getting the Typo.

That’s about it. I like it. I use it a lot and can even still one hand type on it if I need to.

Pros: Physical keyboard that I can type on faster with less mistakes. Battery lasts forever.
Cons: Keyboard home key too easy to press when not being used and in your pocket. Pricey. Not available for sale at the moment!

Gadgets

Queen Bee of Germany Bayer Bee Care Center

Cindy Zimmerman

bayer-bee-annetteWe already met the queen bee of the new Bayer CropScience North American Bee Care Center, now meet her counterpart at the first Bayer Bee Care Center in Monheim, Germany – Annette Schürmann.

The German center opened at the global headquarters for Bayer CropScience in 2012. “We built it upon the research work that had been over the last 30 years at that site,” said Annette, adding that they get visitors ranging from school children to diplomats.

She says that beekeeping is different in Europe compared to the United States. “The most important difference we have is that in Europe we mainly have hobbyists doing beekeeping,” Annette said. “They don’t make any money out of pollination.” That compares with the large scale beekeepers in the U.S. who will travel to pollinate crops across the country from almonds in California to oranges in Florida.

Still, Europe faces some of the same issues. “The varroa mite was introduced to Europe much earlier than to the U.S.,” said Annette. “So we do have a longer history in dealing with that pest.”

Listen to my interview with Annette here: Interview with Annette Schürmann, Monheim Bayer Bee Care Center


Bayer CropScience Bee Care Center Grand Opening Photo Album

Agribusiness, Audio, Bayer, International, pollinators

Syngenta Survey Confirms Ag Loves Digital Tech

Jamie Johansen

Syngenta_BiotechA majority of growers and other agricultural professionals turn to online sources first for general information about their industry, and over half of them use mobile or handheld devices 10 or more times per workday. These are some of the key findings in a recent Syngenta survey, in which more than 300 readers of Thrive, the company’s production-focused magazine and website, responded to questions about their online habits and appetites.

Anthony Transou, Internet marketing manager at Syngenta, is not surprised that, like other industries, U.S. agriculture is embracing digital communications—from social media campaigns and blogs to precision farming and recordkeeping.

“Digital platforms give users a way to share and learn from others in the agricultural industry, whether they are around the corner in their communities or across the globe,” he said. “One of our key concentrations is to create optimized content that can spread across channels and be consumed anywhere, so there is a seamless experience from desktop to mobile users.”

Transou’s team has made several recent adjustments and additions to the Syngenta digital platform. For example, new websites like Tools to Grow More Soybeans and the Quilt Xcel®Fungicide Stress Management Training Module help growers locate information about specific issues or products more easily. Another recent online development is the Know More, Grow More agronomy blog, which features tips and local news updates from Syngenta agronomic service representatives. Twitter, Facebook and YouTube channels are also convenient ways for growers to interact with Syngenta via questions, comments, contests and general discussions.Read More

Agribusiness, Syngenta, Technology

Book Review – Three Green Rats: An Eco Tale

Joanna Schroeder

Three Green Rats An Eco Tale book coverTru dat rat. Ok, so if you don’t have kids or hang out with kids, you may not have any idea what I just said. But the three green rat brothers of Tintown’s Broken Bottle Lane encourage us to walk softly and reduce, reuse and recycle in the children’s tale, “Three Green Rats: An Eco Tale“. Written by Linda Mason Hunter and illustrated by Suzanne Summersgill this rat tale is both fun and educational and the perfect book to review on Earth Day (April 22, 2014).

This wonderfully illustrated and highly clever book takes place in Tintown where the protagonist, Uppity Ethel Misrington, the richest rat in town, wants to build a big box store to sell stuff. Her itty, bitty niece Maybelline Burlingame Helena Stu discovers the green pastures and projects of the green brothers (Oliver, Wilbur and Tom, each with unique green skills) and becomes hooked on nature and green health. As a result, she starts to grow. When catastrophe strikes sickly Ethel, with the help of Maybelline and the green brothers, the day is saved and Ethel becomes a convert to living with less stuff and the city follows suit.

With the town saved, and the brothers heroes, shy brother Tom sums up the direction the town needs to take. “Look around, citizens. You are knee-deep in your own trash, held captive by technology, and so caught up in the rat race you don’t have time to think.”

“We are ruining our corner of Mother Earth, creating a place where no living being can thrive. We’ve cut down our tress, poisoned our air, and dumped sewage in our rivers and streams. Three Green Rats An Eco Tale book imageIt’s time to step back and ask ourselves, ‘Is this what we really want for our children?’ We must learn to live simply. We must walk softly upon Mother Earth and stop talking more than we need to survive.”

I luv it people! L-O-V-E it.

I highly recommend this book. Take some advice from the three green rats this Earth Day and learn to walk softly. This is a must read book for both children and adults to get you on the forward thinking path about how to reduce your impact and live more simply. In celebration of Earth Day, win an e-copy of Three Green Rats: An Eco tale. Email me your contact information with the subject line: Three Green Rats and the winner will be announced next week in the energy.agwired.com newsletter.

Environment

Lilly to Acquire Novartis Animal Health

Cindy Zimmerman

A $5.4 billion deal announced today will create world’s second-largest animal health company.

elanco-lillyEli Lilly and Company intends to acquire Novartis Animal Health in an all-cash transaction “to strengthen and diversify Lilly’s own animal health business, Elanco.”

The transaction will result in Elanco becoming the second-largest animal health company in the world in terms of global revenue, will solidify its number two ranking in the U.S., and improve its position in Europe and the rest of the world. “This deal creates a global animal health leader able to deliver even more innovation and value to our customers,” said Jeff Simmons, senior vice president of Eli Lilly and Company and president of Elanco Animal Health. “Combining these two great companies will enable us to provide more diversified brands, reach more market segments, expand our global footprint, and strengthen our pipeline, capabilities and expertise.”

Simmons joined Lilly’s chairman, president and chief executive officer John Lechleiter in making the official announcement this morning. Listen to their press availability here:
Lilly CEO John Lechleiter and Elanco president Jeff Simmons announce Novartis deal

Agribusiness, Animal Health, Audio, Elanco

Great Green Gadgets

Cindy Zimmerman

What better way to celebrate Earth Day than with some new gadgets?

Got an email this morning from an industrious PR person touting a book called “Fool’s Return” by Lynda Chervil, “a thought leader and green technology advocate.”

Chervil, who studies the science behind green technology, says environmental awareness has ramped up production of affordable goods that can shrink individuals’ carbon footprints. She shares four devices she says would make a nice gift for Mother Earth on her day.

water-clockAmong her suggestions is the Bedol Water Alarm Clock. “Imagine a water-powered alarm clock that’s loud enough to scare you out of bed! Bedol’s water clocks run strictly on tap water – no batteries, no nothing else.”

There’s also the HybridLight Solar Flashlight that never needs batteries, can be charged from any light source, and they always work. And the Pama Eco Navigator Satellite Navigation system that helps save gasoline by providing you with the most energy-efficient routes to your destinations, and feedback on your car’s performance.

Last but not least, the iGo Green Power Smart Wall that helps “cut the suck” of the power “vampires” that use electricity whether we’re using them or not – everything from coffee pots to laptops.

Go on – give your Mother Earth a hug today and get a green gadget!

Environment, Gadgets, Sustainability

Introducing MyNewHolland.com

Chuck Zimmerman

MyNewHolland.comThere’s a new online community open to all farmers and of course customers of New Holland. Today is the launch of MyNewHolland.com. This virtual community is set up to provide a meeting place to share information, contribute to farming related discussions and access premium contents and services. It is very simple to create your account by visiting MyNewHolland.com. Then you’ll have access to the features currently active.

A list of features includes:

  • My New Holland: a new online community for all
  • The Spotlight: discussions on a variety of topical subjects in the farming world
  • The first Spotlight: ethanol and renewable energy
  • Valuable information resources: instructional videos, white papers and more
  • Premium content: owners of New Holland equipment and Precision Land Management products gain access to useful materials that will help them get the most from their machines
  • Easy registration and log in through social networks

The Spotlight discussion is a key feature of MyNewHolland.com. Each discussion will feature a guest farmer or industry expert who supports a farming-related topic. All My New Holland members are invited to contribute their comments, opinions, material or images, driving the conversation forward. Each discussion will be open for a number of weeks; subsequently a white paper will be produced and made available for downloading.

Ron Clauson MyNewHolland.comThe first Spotlight discussion topic is “Ethanol: Renewable Energy for America – Profit for American Farmers.” Our guest is Indiana farmer Ron Clauson. His farm has produced corn for ethanol production for the last eight years and he’s passionate about it.

“One hundred percent of the corn and soybeans we produce go into ethanol and biodiesel,” Clauson says. “It makes me proud to be able to say we market our crops to produce fuel that reduces dependence on imports.”

There are several questions being posed in this first Spotlight discussion for you to respond to and your feedback is highly appreciated.

  • Are you producing a crop for ethanol production? If so, what type and why?
  • How would a change in the Renewable Fuel Standard impact your community and you personally?
  • What do you think about the misleading claims against ethanol by critics and what can farmers do about it?

I am very proud to be assisting our long time sponsor in the daily management of MyNewHolland.com in this startup phase. To get some more perspective on it I spoke with New Holland Director of Marketing for North America, Mark Hooper, while visiting headquarters in Pennsylvania recently. He says there are many more features planned for MyNewHolland.com as the community grows and develops.

You can listen to Mark talk about MyNewHolland.com here: Interview with Mark Hooper, New Holland

So there you have it. The website is live and available for you to create your personal login and let New Holland know what you think, especially about the first Spotlight discussion. See you there.

Agribusiness, Audio, Farming, New Holland, Social Networking

Zimfo Bytes

Talia Goes

    Zimfo Bytes

  • The U.S. Department of Agriculture has issued a Veterinary Biologics License for Titanium 5 + PH-M, a new vaccine that protects cattle against the viruses and bacteria most associated with bovine respiratory disease.
  • Sakata Seed America, Inc. and Alf Christianson Seed Co. announce this week that the two companies will merge, effective immediately.
  • Aerial Precision Ag, Phoenix, AZ, announced that it has been acquired by RoboFlight Systems Inc., Greenwood Village, CO, a geo-referenced aerial data company that processes, analyzes, and manages multi-spectral aerial imagery data.
  • The Agricultural Retailers Association (ARA) is now accepting nominations for the Agricultural Retailer of the Year Award.
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