IFAMA Shows GLIMPSE of Africa’s Future

Chuck Zimmerman

Aidan ConnollyThe Agribusiness and Food World Forum by the International Food and Agribusiness Management Association and Corporate Council for Africa has completed. One of the speakers was good friend, Aidan Connolly, vice president, corporate affairs for Alltech. He shared his “GLIMPSE” of the future; A lens through which to view Africa’s rising.” GLIMPSE is an acronym developed by Connolly that identifies the seven biggest obstacles to providing enough food to feed an increased population. The paper places agribusiness alongside governments, non-governmental organizations and charities as important players in addressing the problem of feeding a growing population, and identifies specific areas where agribusiness can make a difference in the world and Africa.

“Although ‘Africa’ is sometimes referred to as a single unit, in fact it is arguably the most diverse of all the continents,” said Connolly. “The GLIMPSE framework, developed to help break down the ‘wicked’ problem of food supply and security, is a useful way to address how to feed one billion more people in Africa.”

“The expertise and resources of agribusiness firms, brought to bear on the GLIMPSE factors, can be an important part of the transformation of agriculture across the continent,” Connolly said. “Working with the best asset any country can have- its people- creates stronger economies that are resilient through commodity booms and busts.”

The cases presented during the conference focused on opportunities for discussions on topics such as the impact of technology for African farmers and future projections for African markets, and described a wide range of businesses currently at work in Africa, including:

Small holder livestock farms
Indigenous plant products
Tropical fruit snack products
Trade, import and export businesses

Here’s a video clip from the IFAMA website from the conference opening:

Ag Groups, Agribusiness, Alltech, International, Video

USDA Acreage Report Released

Cindy Zimmerman

USDA-LogoMore soybeans and less corn planted this year, according to the USDA planted acreage report released today.

USDA’s National Agricultural Statistics Service (NASS) is estimating a record high 84.8 million acres of soybeans planted in the United States for 2014, up 11 percent from last year, while corn acreage planted is estimated at 91.6 million acres, down 4 percent from last year, representing the lowest planted acreage in the United States since 2010. Cotton planted area for 2014 is estimated at 11.4 million acres, 9 percent above last year.

NASS today also released the quarterly Grain Stocks report to provide estimates of on-farm and off-farm stocks as of June 1. Soybeans stored totaled 405 million bushels, down 7 percent from last year, corn stocks totaled 3.85 billion bushels, up 39 percent from the same time last year, and all wheat stored totaled 590 million bushels, down 18 percent from a year ago.

The Minneapolis Grain Exchange (MGEX) hosted its regular Crop Report Conference Call for the media on the Acreage and Grain Stocks reports with Jonah Ford of Ceres Hedge providing commentary.

MGEX crop call on Acreage and Grain Stocks reports
Audio, Corn, Soybean, USDA

What Will Be On Your Independence Day Grill

Chuck Zimmerman

Ribeye SteakSummer is heating up and it’s time to celebrate our Independence Day! So, what will be on your grill? Need some ideas? How about these?

Pictured is Spicy Grilled Ribeye Cap with Avocado-Mango Salad. You’ll find plenty of beef ideas at Beef It’s What’s For Dinner.

How about some Beer Grilled Chops from Pork, Be Inspired?

Maybe some Curry-Lime Chicken Thighs with Tomato-Lima Bean Salad from EatChicken.com?

Here’s a good one. Thai Grilled Shrimp from AboutSeafood.com.

You can’t beat some Venison Osso Buco from Outdoor Life.

One more. Grilled Lamb Loin Chops with Orange & Olive from American Lamb.

That ought to give you some ideas to get your Independence Day grill on.

Ag Groups, Food

Measuring Social Media Effectiveness

Chuck Zimmerman

AgWired Word CloudThis story from eMarketer titled, “Finally, Most Brands Measuring Social Content Effectiveness,” got me motivated to write a few words about the subject. Social media in all of its forms and definitions has become a staple in company marketing plans. It has moved beyond just creating a brand Twitter account or Facebook page. Sponsored content on influential blogs now includes sponsored tweets and FB posts in addition to “traditional” banner advertising. My most current example has been the MyNewHolland.com launch here in North America. New Holland has seen significant value in their on-going sponsorship of AgWired and this project included sponsored tweet and FB schedules as well as blog posts and interactively posting and sharing onto New Holland’s FB page. And like with all sponsored projects we have to report regularly on this activity. This includes their own internal analysis and mine which I send for inclusion in the final report.

So, how do you measure social media effectiveness? The sales guys want to know how many leads or sales were generated. I honestly don’t know how accurately you can measure that. But there are some “soft” metrics you can fairly easily measure. Here’s an excerpt from the eMarketer article.

According to the research, 80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as “likes” the most common. . . Nearly two-thirds of US content marketers said they used social shares and “likes” to determine success, the second most popular metric.

I can create a spreadsheet that lists the number of tweets along with retweets and favorites, number of FB posts along with likes and shares, number of blog posts along with comments and traffic for them and more. One of the reasons these metrics are important is because they show a level of engagement that is all about brand awareness and the content that is associated with that brand. That is more like public relations which has always been a key element of any marketing campaign.

So, how do you measure social media effectiveness? Do you use a service or special software?

The word cloud above is from AgWired using Wordle.

Social Media

Bayer CropScience Introduces Credenz Soybean Seed

Jamie Johansen

Credenz_logo_2014Offering growers a new level of choice and performance, Bayer CropScience announced the introduction of Credenz, the company’s first global soybean seed brand, commercially available in U.S. markets this month.

Delivering a wide range of varieties and traits, Credenz builds on Bayer CropScience’s substantial technology platform, integrating smart genetics, traits and varieties to maximize yield performance. The new brand will be available to growers in the South (Arkansas, Louisiana, Tennessee, Mississippi, North Carolina) and Midwest (Southern Iowa, Illinois, Missouri) this month as they start looking ahead to their 2015 growing season.

Diego AngeloCredenz offers soybean growers:
– A wide range of varieties and traits including LibertyLink, as well as glyphosate-tolerant traits, in 27 high-performing varieties developed for Maturity Groups 2-7.
– A customized, flexible platform developed to meet a range of individual production preferences, including location, soil type, disease resistance and weed management features.
– Versatile disease tolerance to stem canker, frogeye and sudden death syndrome to protect plants and help them thrive and deliver competitive yield performance.
– Advancements in pest management, like multiple herbicide traits and nematode control.

“The Credenz launch brings much-needed innovation to the U.S. soybean market, where production is expected to increase over the next five years,” said Diego Angelo, director, US soybean operations, Bayer CropScience. ”In this rapidly evolving market, it is more important than ever to ensure growers have access to beans with unique traits tailored to address individual production needs. To meet these needs, we have invested in Credenz breeding stations in the U.S. and around the world to provide timely, custom-made solutions to meet the region-specific challenges faced by U.S. growers.”

Chuck spoke with Diego about their new product launch. Listen to the complete interview here: Interview with Diego Angelo - Bayer CropScience

HBK seeds, a brand from Hornbeck Seed Company which Bayer CropScience acquired in 2011, will now carry the Credenz brand name.

Credenz will be available for the 2015 growing season in the United States. Bayer CropScience anticipates availability in most US markets beginning in 2015 for the 2016 growing season.

Agribusiness, Bayer, Seed, Soybean

2014 Forrest Bassford Student Award Competitors

Jamie Johansen

lpc logoThe Livestock Production Council (LPC) has announced that four United States agricultural journalism students will be rewarded for their talent with the 2014 Forrest Bassford Student Travel Award. The award, sponsored by Alltech, supports the journalists’ travel fees and participation at the Livestock Production Council annual convention and Ag Media Summit in Indianapolis, Indiana July 26-30, where they will have the chance to compete for the 2014 Forrest Bassford Student Award.

The four successful applicants are:
– Breanne Brammer, Gallatin, Missouri: Brammer will be a senior at the University of Missouri this fall and is majoring in agricultural journalism and science.
– Logan Britton, Bartlett, Kansas: A senior at Kansas State, Britton is majoring in agricultural communications and ag economics.
– Courtney Leeper, Trenton, Missouri: Leeper is pursuing a degree in agricultural journalism and science at the University of Missouri where she will be enrolled as a senior this fall.
– Lynsey Meharg, Rocky, Oklahoma: Merharg will be a senior at Texas Tech University for the fall semester and is majoring in agricultural communications.

During the Ag Media Summit, the travel award winners will go through an interview and portfolio review. The Forrest Bassford Student Award winner will receive a $2,000 scholarship while the other three candidates will each receive $750 travel scholarships to attend the convention. The travel award also provides the recipients networking opportunities with many leaders in livestock publishing.

2014 marks the 29th year for the Student Award Program. Forrest Bassford’s name was appended to the LPC Student Award in 1992 in honor of his contribution to LPC, and his particular interest in furthering the Student Award. Alltech has co-sponsored the award since 2012.

Ag Groups, Journalism

Hillary Clinton Talks Ag Biotechnology

Cindy Zimmerman

hillary-bioHillary Clinton seems to be everywhere these days and this week she spent over an hour at the Biotechnology Industry Organization (BIO) convention in San Diego chatting with BIO president and CEO Jim Greenwood, a former congressman from Pennsylvania.

The wide ranging discussion touched on a variety of topics, including agricultural biotechnology. Greenwood asked Mrs. Clinton where she stood on the use of genetically modified crops. “I stand in favor of using seeds and products that have a proven track record,” said the former first lady, adding that the case needs to be made for those who are skeptical. “There is a big gap between what the facts are and what the perceptions are,” she said, receiving applause from the packed crowd that included as many as possible of the 15,000 attendees at the convention.

Clinton noted that focusing on the benefits in terminology of the crops could help. “Genetically modified sounds ‘Frankensteinish’ – drought resistant sounds really like something you want,” she said.

Thanks to BIO for shooting me the audio of Clinton’s comments. Hillary Clinton at BIO convention

Audio, Biotech

GROWMARK Names New CEO

Cindy Zimmerman

GROWMARK, Inc. has named Jim Spradlin of Morton, Illinois as new chief executive officer effective September 16, 2014, replacing Jeff Solberg who will retire in September.

“Jim has the skills, knowledge, experience, and support to successfully lead GROWMARK into the future,” said GROWMARK Chairman of the Board and President, John Reifsteck. “The Board has great confidence in him and his ability to lead the multitude of talented employees throughout the GROWMARK System.”

growmark-spraudlinSpradlin has held various positions within the GROWMARK System of cooperatives, including controller of Schuyler-Brown FS, regional administrative director, general manager of Piatt Service Company, general manager of Ag-Land FS, and region manager (Central Ill.), energy division manager, agronomy division manager, and vice president of agronomy for GROWMARK.

“GROWMARK and its FS member companies have a long-standing reputation as a progressive and reliable supplier of quality products and services, for being easy to do business with, and for its highly-trained employees who operate with integrity. It is truly an honor to have the support of the GROWMARK Board of Directors as we work together to guide the GROWMARK System,” Spradlin said.

GROWMARK is a regional cooperative providing agriculture-related products and services, as well as grain marketing in 31 states and Ontario, Canada.

Agribusiness, Cooperatives, GROWMARK

NCGA Joins USB, Taking Action on Weeds

Jamie Johansen

NCGA-Logo-3The National Corn Growers Association has added a new “Take Action on Weeds” section to its website as a resource of farmers combating herbicide resistance issues. This resource, developed by the United Soybean Board through its Take Action program, offers a wide array of information developed over several years to help farmers combat weed resistance through best management practices.

“The increased exposure of this program comes at a fortuitous time as many herbicide resistant cropping systems are currently under consideration by the U.S. Department of Agriculture and the U.S. Environmental Protection Agency,” said NCGA Trade Policy and Biotechnology Action Team Chair Jim Zimmerman. “This program demonstrates the proactive measures our industry is taking to monitor itself and constantly push for the adoption of ever-evolving best management practices. As farmers, we understand the importance of cooperation and proactive adoption of practices that benefit the industry and the environment. We do not see a need for expensive government regulation in light of our efforts.”

The “Take Action on Weeds” center includes a variety of resources developed to help farmers increase their understanding of current best management practices. With information on herbicide classifications, integrated pest management-plant protection programs and a weed scouting guide, the interactive resource offers a wide and rich array of information and tools.

NCGA, along with several other commodity organizations, joined with USB to help promote this important program. It enjoys broad support across the agricultural community and serves as an example of an effective collaboration between a cross-commodity partnership and agricultural input companies.

Ag Groups, Corn, NCGA, Soybean, USB, weed management

Ag Leader Technology Meets Dirt in Illinois

Leah Guffey

_DSC0016 Ag Leader Technology is out in the fields this summer bringing the latest precision technology to Illinois farms in the Technology Meets Dirt Road Tour. There have been two events so far but there are still three more scheduled in the next couple of weeks where you can learn how the latest technology can help you manage seed, fertilizer, water and data.

I had the chance to attend Wednesday’s event outside of Peoria and was impressed with the discussions, programs and field demos. The Ag Leader specialists put a lot of emphasis on answering farmers’ questions and getting them involved, not just talking at them.

Michael Vos, dealer development manager for Ag Leader Technology, encourages growers to come out and get their hands on the equipment during the field demonstrations after they hear some about it from the experts. “The Technology Meets Dirt Road Tour is all about educating and demonstrating,” Michael says. “We’re taking the tile plow, the OptRx sensors on Hagi sprayers, the Seed Command products with Hydraulic Down Force clutches out into the field and demonstrating them.” Interview with Michael Vos, AgLeader Technology

_DSC0080All that and, did I mention they even had Uncle Bob’s ice cream for us as a treat? That was certainly a highlight for me and very much appreciated during the beautiful but hot day!

Find out more about the tour at TechMeetsDirt.com – the upcoming dates are listed below. If it’s not your part of the country, or if you can’t make it, don’t worry. I’ll have posts about what I learned coming up here and on our sister site Precision.AgWired.com.

June 27th – Route 24 East, Mt. Sterling Illinois 62353
July 8th – 10-98 Industrial Park Rd Benton, IL 62812
July 10th – 1368 County Rd 11 Thomasboro, IL 61878

AgLeader Technology Where Technology Meets Dirt photo album

Ag Leader, Audio, Farming, Precision Agriculture