Farm Broadcasters in Washington

Chuck Zimmerman

NAFB Washington WatchThe National Association of Farm Broadcasting is holding its annual Washington Watch program this week. Here’s the happy smiling group with our U.S. Secretary of Agriculture Tom Vilsack. These agricultural journalists get to spend a couple days hearing from various elected and appointed officials with plenty of time to conduct interviews.

I’ve enjoyed all the programs I’ve attended over the years and think it is a very good benefit for NAFB members. Of course, the question is always who can afford to go. For most, including us, the only way to justify the expense is via some type of sponsorship.

Media, NAFB

Ag Specialist Uses Communication to Promote Biotech

Jamie Johansen

Screen Shot 2014-05-06 at 8.33.34 AMThe Council for Agricultural Science and Technology (CAST) announces that the prestigious 2014 Borlaug CAST Communication Award goes to Alison Van Eenennaam, an honored faculty member at the University of California, Davis. Nominees must demonstrate an ability to communicate by written material; public presentations; and/or the use of television, radio, or other social media. Van Eenennaam excels in all three areas. As a specialist in the field of animal genomics and biotechnology, she is at the forefront of those delivering clear, science-based information to the public and policymakers alike.

Dr. Van Eenennaam was nominated by colleagues from several academic, industry, and nonprofit organizations—they highlight her combined research skills, teaching abilities, and scientific understanding. They also agree that she has an “outstanding ability to communicate complicated and sometimes controversial scientific issues to the general public, nationally and internationally.”
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Ag Groups, Biotech, Food

Zimfo Bytes

Talia Goes

Zimfo Bytes

Canadian Farm Writers Going to the Island

Chuck Zimmerman

Canadian Farm Writers Conference 2014This year the Canadian Farm Writers’ Federation Annual Conference is going to be hosted by the Atlantic Canada Farm Writers’ Association. That means we’ll be on Prince Edward Island, known as “the Island.”

The conference will take place October 2-5. In addition to having a great conference we’ll be helping celebrate the Prince Edward Island Sesquicentennial.

Plans include a long weekend of learning, networking, insight, participation, food, culture and fun. And by the end of the weekend we will have more than one story to share about agriculture on the Island.

You can see the Conference agenda here.

International, Media

National APLU Report Outlines Research Challenges

Jamie Johansen

apluThe national Association of Public and Land-grant Universities released a report outlining six “grand challenges” facing the United States over the next decade in the areas of sustainability water, climate change, agriculture, energy and education.

The APLU project was co-chaired by W. Daniel Edge, head of the Department of Fisheries and Wildlife at Oregon State University. The report is available online.

The “Science, Education, and Outreach Roadmap for Natural Resources” is the first comprehensive, nationwide report on research, education and outreach needs for natural resources the country’s university community has ever attempted, Edge said.

“The report identifies critical natural resources issues that interdisciplinary research programs need to focus on over the next 5-10 years in order to address emerging challenges,” Edge noted. “We hope that policy-makers and federal agencies will adopt recommendations in the roadmap when developing near-term research priorities and strategies.”

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Ag Groups, Education, Energy, Environment, Sustainability

Cotton Council Int. Launches New Brand Identity

Jamie Johansen

00369_cotton_usa_logoCotton Council International (CCI) is revitalizing and re-launching its 25-year old flagship brand, COTTON USA. Since 1989, over 50,000 product lines and 3 billion products have proudly carried the name COTTON USA. That translates into about 100 million bales of cotton.

“Our brand has been highly successful,” CCI President Jordan Lea said. “However, the global marketplace has changed dramatically and become more competitive because petroleum-based fibers are often cheaper. The new generation of consumers needs to hear why cotton is such a wonderful product and why U.S. cotton is the premier cotton.”

In addition to a new logo, the re-launch includes a revitalized brand vision emphasizing purity, quality and responsibility, as well as new promotional and merchandising tools, which will be rolled out in stages and globally over the next year.

To develop and express its new brand identity, CCI worked with AR New York, a brand-focused agency that is part of the Publicis global network of agencies. AR’s clients have included global companies such as Revlon, Brooks Brothers, Banana Republic, Valentino, Lands’ End, DFS and Jimmy Choo.

Ag Groups, Cotton

USDA Releases 2012 Ag Census Results

Cindy Zimmerman

The 2012 Census of Agriculture released today by the USDA reveals less farms and new trends.

2012-censusThe census reveals there are now 3.28 million farmers operating 2.1 million farms on 914.5 million acres of farmland across the United States. Those numbers are all lower than 2007 when the census reported 3.18 million farmers, 2.2 million farms and 922 million acres.

Some highlights of the new census include:

– Record high sales and production expenses. U.S. producers sold $394.6 billion worth of agricultural products, but it cost them $328.9 billion to produce these products.

– The top 5 states for agricultural sales were California ($42.6 billion); Iowa ($30.8 billion); Texas ($25.4 billion); Nebraska ($23.1 billion); and Minnesota ($21.3 billion).

– Eighty-seven percent of all U.S. farms are operated by families or individuals.
– Farms with Internet access rose from 56.5 percent in 2007 to 69.6 percent in 2012.
– 57,299 farms produced on-farm renewable energy, more than double the 23,451 in 2007.
– 474,028 farms on over 173.1 million acres used conservation tillage or no-till practices.
– Corn and soybean acres topped 50 percent of all harvested acres for the first time.

Listen to a recording of the webcast release of the census data here: USDA Releases 2012 Census Data

Audio, Farming, USDA

Alltech Honors Borlaug with 2014 Medal of Excellence

Jamie Johansen

julie borlaug head shot copyThe father of the Green Revolution and one of agriculture’s greatest spokespeople, Dr. Norman Borlaug, will be the recipient of Alltech’s 2014 Medal of Excellence. Alltech will present the posthumous award to Borlaug’s granddaughter, Julie Borlaug Larson, at “What If?” the 30th Annual Alltech International Symposium in Lexington, Kentucky, USA, from May 18-21.

“Through his adaptation of new wheat technologies and improved crop management practices, Dr. Borlaug saved more than a billion people worldwide from starvation,” said Dr. Pearse Lyons, president and founder of Alltech. “Borlaug taught the world to feed itself, mass famines were averted and countries such as Mexico and India became self-sufficient in producing grains. His work continues to inspire us today as we strive to find solutions to feeding nine billion people by 2050.”

Borlaug, who passed away in 2009, was awarded the Presidential Medal of Freedom, the Congressional Gold Medal and the Nobel Peace Prize in recognition of his contributions to world peace through increasing the food supply.

A native of Cresco, Iowa, Borlaug received a bachelor of science in biology in 1937 and a doctorate in plant pathology and genetics from the University of Minnesota in 1942. Through an agricultural research position in Mexico, Borlaug developed semi-dwarf, high-yield, disease-resistant wheat varieties.

During the mid-20th century, Borlaug introduced these high-yielding varieties, combined with modern agricultural production techniques, to Mexico, Pakistan and India. As a result, Mexico became a net exporter of wheat by 1963. Between 1965 and 1970, wheat yields nearly doubled in Pakistan and India, greatly improving food security in those nations. Later, he helped apply these methods of increasing food production to Asia and Africa.

Borlaug Larson, who is the associate director for external relations at Borlaug Institute for International Agriculture, Texas A&M University Agrilife, will not only receive the award on behalf of her grandfather, but will also be contributing to Alltech’s Africa session during the Symposium. The Africa session will examine the risks and opportunities that Africa can offer to the world’s food production and agribusiness investors and address such questions as ‘How will farmers gain access to the technologies they need, and markets in which to sell?’ ‘How can Africa exploit its land, sun and rainfall to produce milk, meat and eggs?’ and ‘What if Africa harnessed the power of its oceans for aquaculture?’

Registration for Alltech’s 30th Annual International Symposium is open and available for a price of $850. Two paid registrations from a single company or organization will receive a third registration free of charge.

Agribusiness, Alltech, Events