Bayer CropScience and California Citrus Mutual announced #CitrusMatters, a year-long campaign geared at raising consumer awareness of the Huanglongbing (HLB) disease and the devastating impact it could pose to California’s $2.4 billion citrus industry. The announcement was made during the Citrus Showcase, California Citrus Mutual’s annual event that brings together as many as 600 citrus growers from around the state.
The campaign will utilize an educational website, www.citrusmatters.us, and the hashtag #CitrusMatters in social media to educate California homeowners with citrus trees on their property about the important role they play in helping protect California citrus. Given that as many as 60 percent of California homeowners have citrus trees on their property, reducing the risk of infection from backyard trees to commercial citrus groves is vital to the health of the industry.
“Commercial citrus growers are already taking preventative action against HLB, but their groves will be threatened if the disease infects residential areas,” said Joel Nelsen, president of California Citrus Mutual. “Our goal is to educate homeowners about the dangers of the disease and empower them to take action to help prevent the spread of HLB in California. With the assistance of California residents, we can help protect the California citrus industry and the fresh fruit we all love.”
Now through September 30, with every share of the #CitrusMatters hashtag, Bayer CropScience will donate $1, up to $25,000, to California Citrus Mutual in support of prevention, detection and research on this devastating disease. Citrus growers are encouraged to join Bayer CropScience and California Citrus Mutual by sharing why #CitrusMatters with family, friends and neighbors who have citrus trees in their yards.












