NovaSource: New Frontier for Pesticides

Laura McNamara

NovaSourceFarmers can now access NovaSource.com for the latest information on crop protection. NovaSource is Tessenderlo Kerley Inc.’s business unit for developing and marketing EPA registered pesticides for niche crop protection and specialty markets.

In 2005, TKI announced an initiative to expand its product line of EPA-regulated products beyond its Sectagon® business. In an effort to better focus this effort, TKI has recently created a separate business unit within TKI to manage all of its EPA-regulated products including the Sectagon® brands of metam sodium and metam potassium. NovaSource’s mission is to seek and develop off-patent pesticide opportunities through acquisition and generic entry. The company is exploring opportunities in all market sectors, striving to innovatively differentiate its products, and employing a marketing philosophy of limited distribution to foster long term mutual success with its distribution customers.

Jordan Burns, CEO of TKI, stated, “NovaSource is the culmination of our plan to diversify our presence in the plant nutrition area by seeking complementary areas of agriculture where we can put to use our vast experience and knowledge base. Our entry into the crop protection side began in 1999 with the purchase of the metam sodium molecule. It is a natural move for TKI, and one we have initiated based upon extensive planning and future expectations. NovaSource is our new frontier.”

The first new products are now being introduced. The fosetyl aluminum based fungicides LINEBACKER™ and FLANKER™ brands of 80% WDG formulations will be marketed in the agriculture and ornamental markets respectively. This summer the company will launch a turf formulation of fosetyl al. A second family of chemistry will be launched in the 4th quarter of 2007.
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Agribusiness, Research

Zimfo Bites

Laura McNamara

  • The U.S. Environmental Protection Agency has approved StandGuard(TM) Pour-on for fast-acting, continuous control of horn flies and lice in beef cattle of all ages. “The best news for producers is that this powerful pour-on enables them to work with their veterinarians to update and strengthen existing integrated pest-management programs.”
  • Mycogen Seeds is excited to announce that it is introducing 58 new grain corn hybrids to its lineup. Especially noteworthy are several stacked-trait hybrids containing Herculex® XTRA Insect Protection and Roundup Ready® technologies. “We have a full lineup of corn hybrids with powerful traits to protect growers’ yield all season long,” says Terry Gardner, Marketing Specialist, Mycogen Seeds. “These hybrids are proven to perform through extensive company and on-farm testing.”
  • Dow AgroSciences LLC and Sangamo BioSciences, Inc. (Nasdaq: SGMO) today announced the successful completion of research milestones as part of their joint Research and Commercial License Agreement. These milestones represent the successful application of Sangamo’s zinc finger DNA-binding protein (ZFP) technology to the generation of specific traits in two major crop species – maize and canola.
  • Farmers are dedicating more acreage to the lucrative corn crop in order to produce ethanol. Although corn to ethanol may decrease prices at the gas pump, it can hurt in other ways, including the price of fertilizer and animal feed. Jim Jubak points out that the “16% increase in the acreage planted to corn has also produced a big surge in fertilizer demand—as much as an extra 1 million metric tons this year.” Farms that use Pro-Act to manage their manure treatment find they no longer need to purchase as much fertilizer. Their treated manure and water deliver a powerhouse of fertilizer, resulting in saved money and more bountiful crops.
Zimfo Bytes

Can You Make The Logo Bigger!

Chuck Zimmerman

ZimmCommI got an email today after sending out our ZimmNews which has a small ZimmComm New Media logo in it. In the email it said, “Make the logo bigger.” At first glance I thought he meant we should make the logo bigger in the email but no . . .

He was bringing my attention to a hilarious song called “Make the Logo Bigger.” If you work in agricultural marketing you might think this is funny. I sure do. makethelogobigger.mp3

You can find it on Speak Up and read the lyrics on creativetechs. This is not to be confused with the Make The Logo Bigger Blog.

Advertising, Agencies, Audio

Iowa Corn Fueling IRL Race

Chuck Zimmerman

Iowa CornI saw a lot of this driving north into Iowa this afternoon. I’m in early to get ready for all the activities leading up to this weekend’s Iowa Corn Indy 250.

I think it’s going to be one big corn growers tailgate party. What do you think? I know I got invited to one just today that wasn’t on my schedule.

It’ll be interesting to see how many corn growers and ethanol producers are in the area and attending the race this week.

Corn, Ethanol

FFA Announces First Ever Recipients of Earth Day Service Challenge Awards

Laura McNamara

The National FFA OrganizationThe winners of the National FFA Organization’s first Earth Day Service Challenge Awards are honored with thousands of dollars in grants, in partnership with Timberland PRO.

The $7,000 Best Impact grant, awarded to the chapter that demonstrates the most powerful impact to the community, goes to the Oshkosh West FFA chapter from
Oshkosh, Wis. The $3,000 Best Civic Engagement grant, given to the chapter with the most volunteer involvement, was won by the East Bay FFA chapter in Gibsonton, Fla.

The award money can be used to launch a future civic engagement project or fulfill other chapter needs related to community engagement.

“We had many top quality service projects from around the country,” said Joe Martinez, education specialist at National FFA. “Projects submitted had to include at least 50 volunteers and take place in April, ideally on Earth Day, April 22.”

The Oshkosh West FFA chapter worked with the Oshkosh Conservation Club to turn a 30-acre parcel of land into a nature area with trail. Other cleanup projects occurred at Terrell’s Island and the Paine Art Center with the Progress Oshkosh group. The chapter also worked with the Lions Club on their adopt-a-flowerbed program and Trout Unlimited to complete a stream cleanup and water testing day.
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Ag Groups, Education

John Rice Receives North Dakota Grain Growers Scholarship

Laura McNamara

John C. Rice receives North Dakota Grain Growers $500 scholarshipThe North Dakota Grain Growers Association and the North Dakota Barley Council are proud to announce the ‘Growing For The Future’ scholarship was presented to FFA member John T. Rice from the Maddock FFA Chapter. This $500 scholarship is meant to further Mr. Rice’s educational possibilities and to strengthen his future involvement in agriculture. His participation in FFA and his work in the Grain Production proficiency category has not only awarded him state recognition but has qualified him to win the NDGGA/NDBC ‘Growing For The Future’ Scholarship. Congratulations John and we wish you the best.

Ag Groups, Education

Farmbridge To Help Iraq Farmers

Chuck Zimmerman

Susan Littlefield has put together a website called FarmBridge to help connect American farmers with farmers in Iraq. It’s actually a forum site where you can easily post questions and answers on various topics. Like most forums it can grow to include new topics after someone gets registered.

Here’s the FarmBridge mission:

FarmBridge.com is a grass roots effort by farmers, ranchers and producers located in the United States to help support U.S. civil military officers in Iraq as they work to build and develop Iraq’s agriculture industry.

FarmBridge.com is neither a company nor non-profit organization but rather a pass-thru Website that allows American citizens to contribute knowledge, expertise, equipment and resources to the reconstruction effort.

FarmBridge.com was established by Susan Littlefield (farm broadcaster; Nebraska) and Paul McKellips (GO Team; Iraq).

You can find Paul’s reports from Iraq here on AgWired.

International

eWine Match Your Food

Chuck Zimmerman

e Wine MatchIf you’ve ever wondered which wine would go best with which food then there’s help on the way. Now you’ll be able to text the food you’re buying in the grocery store to a number and get back 3 choices that match your food best. I can’t wait to try this the next time I’m out shopping (not that I have much trouble choosing a wine mind you).

eWine Match announces the launch of the first real-time food and wine pairing solution via mobile technology. The new text message tool relies on a “smart” database that recognizes the dominant reactive flavors in food and provides shoppers with three widely available wines that would pair well with their food choice. Developed under the consultation of a professional chef and wine educator, the system aims to help often overwhelmed consumers find a good match for their upcoming meal, whether it be as elaborate as Beef Wellington or as simple as frozen pizza.

Now, with the arrival of eWine Match, consumers have an easy to use resource at their fingertips. eWine Match is like having your own sommelier with you in the store as you decide what you’re going to have for dinner. The shopper simply texts the meal’s key ingredient or type of cuisine to 411511 and within seconds receives three wine selections that span a range in varietal, region and price. The service is free (though contingent upon a user’s text message service) and unlike current food and wine pairing solutions on the web, is totally portable and responds specifically to the food item submitted.

The eWine Match service is already available nationally and will be promoted in more than 2500 stores this summer. The program has received a very enthusiastic initial response from the trade who are constantly seeking new and innovative ways to improve their customers’ shopping experience.

Food

Some Flickr and YouTube Statistics

Chuck Zimmerman

My Flickr AccountWhile I was compiling some numbers for the latest issue of the ZimmNews which should be going out tomorrow (email me if you want to be added to the list) I noticed that I’m up to 45 photo album sets in my Flickr account. They contain a total of over 7,500 photos that have been viewed almost 45,000 times! Those numbers just keep on growing. That’s going back to my first one at the Indy 500 in 2005 so it’s 2 years worth of online photos related to mostly agricultural activities. That’s only a fraction of the photos I’ve taken in that time for our clients and sponsors though.

That made me check out my YouTube account where I’ve got 45 videos uploaded. I don’t know what the collective total views of all of them are but the very first one I uploaded of Tanya Tucker in the first Michael Peterson/New Holland Celebrity Tractor Race has been viewed almost 14,000 times so far.

What does that all mean? I’m in the online conversation and when you consider the 3,500 posts here on AgWired, 124 episodes of the weekly ZimmCast and who knows how many audio and video files you can’t find anywhere else I’d say we’re making sure agriculture and agricultural marketing is getting noticed.

Uncategorized

Bike Riding Branding Opportunity

Chuck Zimmerman

Jefferson City WaterfallI’ll bet you didn’t know we had a waterfall in Jefferson City, MO. I didn’t either until I was out on a city trail by a creek this afternoon. This isn’t a great shot of it but the bushes were too thick to get close.

I’m sure that normally there’s not much water in this creek bed but we had some major downpours yesterday late that caused a little flash flooding in creeks like this one.

Osborn & Barr Water BottleThis post was just a way to show off a little Osborn & Barr branding since that was the water bottle I picked up on my way out to the trail.

I’m not even sure what event these came from. Do you?

It does go to show that some branded items do get used.

I’m wondering if advertising your brand here on AgWired would be a good “branding opportunity.”

Agencies