If you’ve ever wondered which wine would go best with which food then there’s help on the way. Now you’ll be able to text the food you’re buying in the grocery store to a number and get back 3 choices that match your food best. I can’t wait to try this the next time I’m out shopping (not that I have much trouble choosing a wine mind you).
eWine Match announces the launch of the first real-time food and wine pairing solution via mobile technology. The new text message tool relies on a “smart” database that recognizes the dominant reactive flavors in food and provides shoppers with three widely available wines that would pair well with their food choice. Developed under the consultation of a professional chef and wine educator, the system aims to help often overwhelmed consumers find a good match for their upcoming meal, whether it be as elaborate as Beef Wellington or as simple as frozen pizza.
Now, with the arrival of eWine Match, consumers have an easy to use resource at their fingertips. eWine Match is like having your own sommelier with you in the store as you decide what you’re going to have for dinner. The shopper simply texts the meal’s key ingredient or type of cuisine to 411511 and within seconds receives three wine selections that span a range in varietal, region and price. The service is free (though contingent upon a user’s text message service) and unlike current food and wine pairing solutions on the web, is totally portable and responds specifically to the food item submitted.
The eWine Match service is already available nationally and will be promoted in more than 2500 stores this summer. The program has received a very enthusiastic initial response from the trade who are constantly seeking new and innovative ways to improve their customers’ shopping experience.