The President of the Humane Society of the United States, HSUS, Wayne Pacelle, spoke to the National Association of Farm Broadcasting this evening. I would characterize his comments as a challenge to everyone involved in agriculture and especially animal agriculture. On the one hand he suggested that we should join with them on areas of common agreement but then on the other hand he made it very clear that the world is changing and farmers have to accept it that things are different. Kind of like saying that we have no choice but to succumb to their agenda so why not make it easy.
I had an opportunity to ask a question and although I had many like, “Why do you use your name to suggest that you’re affiliated with local humane societies and animal shelters when you really aren’t?” However one of my Twitter followers sent in a couple of questions and I posed one of hers. She’s a farm wife in Tennessee and here’s what she wrote.
I have so many questions for Mr. Pacelle and other animal rights activists. My first question would be how he plans to help those families he is so strongly trying to put out of business or are we to try and find a new way of life, a new home, a new life style? We’ve heard it before, but farming isn’t just a job – it’s a passion. We certainly don’t do it because we’re getting rich. We do it because we love the land, the animals, and the work. The attack on animal agriculture is really an attack on the entire ag industry as we are inter-dependent on one another.
I’m posting his answer to my question to see if you can understand what he said. I think he got a little defensive and avoided a direct answer. Feel free to post your thoughts.
You can listen to my question of Wayne and his answer here: ww-09-hsus.mp3
Wayne claims the organization has over $200 million to work with so I would suggest that agriculture take them seriously. Their emotional pitch is very seductive as evidenced by the number of celebrities who publicly support them and all the folks giving them money. But rather than be afraid of them I think we have a great opportunity to get out and use the new social media forms of communication to battle the sensationalized, isolated stereotypes these groups employ so effectively. Farming is a way of life and we wouldn’t have the great country we have today if if wasn’t for the American farmer. I think that’s a story the public wants and needs to hear and I encourage farmers in particular to tell and show it. I am seeing more and more of them doing it too.
Post Update: At the request of several followers I’m posting the full comments and question and answer session for you to listen to here. Basically, it is a good idea to know what the enemy says directly from their mouth. Please let others know so they can hear this. Agriculture as a way of life is very threatened by groups like HSUS and I think you’ll hear that very clearly.
You can listen to the full session here: ww-09-hsus-remarks.mp3
After the NAFB business meeting this afternoon it was time for the Issues Forum. This is where various organizations are set up with tables at which their spokespeople are available for interviews on the issues important to their constituents. 
Roger Berry is Field Director for the 
This afternoon the 
My friend and colleague Sara Long, works at Michigan State University works in animal welfare/animal agriculture initiative communications at Michigan State. She sent me this email about this Cinderella story about finding her summer intern, Celeste Laurent on Twitter! Celeste Laurent is a student at Western Kentucky University pursuing a double major in Animal Science and News Editorial Journalism. 
The 
So getting back to Pam Jahnke, seen here in the board meeting that’s taking place as I post this, she tells us about the NAFB Washington Watch program. She says this is a great opportunity for farm broadcasters to get face to face with policy makers and obtain good programming material to take back home. I brought up the “T” word and Pam admits that a lot of people are looking to 
It is a beautiful day in Washington, DC. Glad to make it finally. The Potomac River was lined with people out biking, walking, boating and having a picnic. I couldn’t resist a short run out on the Mall in front of our Nation’s Capitol.
Dwayne Leslie above the border from us has re-launched