A bright IDEA from Novus International could help both hog producers and the ethanol industry.
IDEA stands for “Immobilized Digestive Enzyme Assay” which Dr. Brad Lawrence says helps understand the digestibility of lysine and other amino acids in dried distillers grains (DDGS), the livestock feed by-product of ethanol production. “Distillers is one of the few ingredients that we have that does come from multiple manufacturing facilities with different methods that could impact amino acid digestibility,” Brad says. “We run this laboratory procedure that looks at all the digestibility of all the amino acids which gives us a tool to compare the economic value of distillers from different sources.”
Novus is working on a National Pork Board research project with the National Corn to Ethanol Research Center and the Universities of Illinois and Minnesota to find the best assays for determining amino acid digestibility of distillers grains. The results of that research are expected later this year.
You can listen to my interview with Brad here: wpx09-brad.mp3
Download the audio here: Brad Lawrence with Novus International
World Pork Expo 09 Photo Album
AgWired coverage of World Pork Expo made possible by Novus International


The nation’s pork producers have recommitted themselves to the
“Trust is not granted, it must be earned,” said NPPC president Don Butler of North Carolinaduring a press conference at Pork Expo Wednesday. To earn that trust, Don said the industry needs to prove to the public that they abide by ethical principles. “Everyone of us has a part in the overall effort to tell the positive story of pork production in America.” He outlined a five-step action plan for the industry – uphold the ethical principles everyday, obtain PQA Plus certification, register for premises identification, schedule PQA Plus site assessment and encourage TQA certification.
Nearly 31,000 pork producers have already been certified under the PQA Plus program that was announced two years ago. NPB president Steve Weaver of California says they are urging all producers to commit to the program and participate in the “We Care” initiative by December 31, 2010. “Through their participation, producers would abide by the statement of ethical principals, become Pork Quality Assurance Plus certified by June 20, 2010 and achieve PQA plus site status by December 31st,” he said.
Sustainability is the buzz word in the livestock industry and
Do you have a Facebook Page? This is a popular way to connect with fans of your business or cause. Now, Facebook Ads for your Page will now get you even more Fans. You are now able to create ads that will allow users to become a Fan of your Page directly from the ad. Users can also click anywhere on your ad to access your Page. I haven’t tried creating these ads, but it looks pretty simple. Now, the question is whether your readers will appreciate ads on their profiles or not. Have you noticed the growing number of ads on this social networking site? What do you think about these targeted marketing tools?
Despite a year of plunging profits and flu fears, attendance is still expected to be pretty strong at the expo this year, according to general manager John Wrigley, who stopped by the 
Having planted my own garden for the first time this year, I can relate to the promise this “GOOD FOOD GARDEN” has in the eyes of Washington D.C. students. This press release was provided by
After missing it the last couple weeks I got to participate in tonight’s
Our friends at Farm Foundation have teamed up with the Commodity Futures Trading Commission (CFTC) and USDA’s Economic Research Service (ERS) to put together a workshop on contract design in commodity markets.