One of the sessions here at the AFBF Shining at the PR Summit was titled, “News Media in Transition.” I thought I’d hear stories about how tv and newspapers were utilizing new and social media mechanisms to “transition” to how consumers want to get news and information. Instead I would characterize the comments as being very defensive and actually blaming shoddy reporting today on social media and citizen journalism.
We had a tv news reporter on the panel who says that when it comes to blogging, “I won’t do it.” He admits he’s old school and I think overlooks the value of providing his reports in a mechanism that makes it easier for me to get them. He is confusing unbiased reporting (what’s that?) with opinionating. I think you can use a blog to report news without adding personal perspective. However, I think that consumers want to know the opinion of people they respect and admire and that could very well be a tv reporter.
This same reporter called his Facebook friends, “My little Facebook friends.” That sounded kind of demeaning and dismissive to me. I don’t think he meant it that way but when he said “Everyone has a Twitter/Facebook account” as if somehow there’s something wrong with that it really showed a resistance to change and transition which I think clearly shows why traditional media outlets are struggling so much.
It has been a great session here today. We’re about to go on a tour which I’ll be posting about later.

The CMA Music Festival in Nashville featured some well-known country legends like Reba McEntire and the Judds, so it was a perfect place for New Holland to display its own country classic, the
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The American Farm Bureau Federation, “Shining at the PR Summit” is underway here in Denver. I’m feeling my miles this morning after 5 days at the CMA Music Festival in Nashville but thank you to the Brown Palace Coffee & Tea Co. for helping out.
Despite these many downfalls, pork producers aren’t going to give up without a fight. My neighbor and local pork producer, Brad Greenway, is determined to help producers through media outreach and consumer education, and he wants you to join the fight, too! I had a great chat with Greenway the other day, and he had some advice in serving as an agriculture advocate. Greenway has spoken to over 65 groups, as well as offering an open house at his own facilities. He’s a great resource for all agriculture enthusiasts. Thanks, Brad!
The 2009 New Holland Celebrity Tractor Show, hosted by Michael Peterson, has concluded and we have a two time winner!
It has been a great day of country music at the CMA Music Festival in Nashville, TN. We got to watch Michael Peterson perform at Hard Rock Cafe before heading over to LP Field for the evening concert.