Colle+McVoy is Digital Agency for Land O’Lakes Dairy Foods

Chuck Zimmerman

land-lakes-websiteCongrats to Colle+McVoy for being named “digital agency” for Land O’Lakes Dairy Foods Division of Land O’Lakes, Inc. The agency will manage the consumer Web site including strategy, creative, production and development.

“We are very impressed with Colle+McVoy’s interactive expertise and technical capabilities,” said Thea Keamy, Vice President Retail Cheese & Marketing Services, Land O’Lakes. “It was imperative that the team we selected resonated with our team, which was apparent with Colle+McVoy throughout the selection process.”

Colle+McVoy will build and maintain landolakes.com, including the LAND O LAKES® Simple Rewards® Club, oversee search initiatives, and provide comprehensive Web analytics support.

Becoming digital agency for the Dairy Foods business of Land O’Lakes is the next chapter in the agency’s transformative growth story. Colle+McVoy’s interactive billings have doubled since 2007 and now account for more than 40 percent of the agency’s revenue. The agency overall has experienced remarkable year over year growth in recent years and expects this momentum to continue in 2010.

Agencies, Food

World Ag Expo Goes Digital

Melissa Sandfort

WAXExhibitors and attendees can now make the most of their time at World Ag Expo using the Digital Show Grounds feature at WorldAgExpo.com.

The Digital Show Grounds feature allows those planning to attend World Ag Expo to view a high-resolution map of the show grounds and map out their experience minute-by-minute with seminars, tours and stops at exhibits that apply directly to their industry.

The 43rd annual World Ag Expo 2010, powering global agriculture, will run Feb. 9–11 at the International Agri-Center show grounds in Tulare, Calif. An estimated 100,000 visitors from 67 countries are expected to attend World Ag Expo this year. The expo is the largest annual agricultural show of its kind with 1,600 exhibitors displaying cutting-edge agricultural technology and equipment on 2.6 million square feet of show grounds.

Online attendee registration is now available at WorldAgExpo.com. Those who register online through Feb. 1 will save time at the gate, $2 off daily admission, and automatically be entered to win a Yamaha Rhino and other registration prizes.

Uncategorized

Monsanto Sponsors Tweetups at Farm Bureau Meeting

Cindy Zimmerman

afbfMonsanto and the American Farm Bureau Federation will host two “tweetups” for Twitter users in the Monsanto booth during the AFBF annual meeting which starts Sunday in Seattle.

monsantoThe Tweetups will be held at the Exhibitor Showcase in the Monsanto Booth #210. First one is Sunday at 3 pm, then they will do it again on Monday at 8 am. Come learn about the usefulness of Twitter and network with some of the agricultural leaders advocating for the industry online. Non-Twitter users are also encouraged to come and find out what it’s all about!

AFBF

Fluidigm Inks Deal With USDA

Chuck Zimmerman

Fluidigm LogoIt looks like AgWired sponsor, Fluidigm Corporation, is making some new inroads into the agricultural sector with their announcement that “USDA’s Agricultural Research Service (ARS) has purchased a Fluidigm microfluidic-based EP1™ System to help develop and validate focused 96- and 384-SNP (single-nucleotide polymorphism) panels for testing America’s dairy and beef cattle. To ensure healthy cows and top quality product.”

ARS scientists are collaborating with leading members of the U.S. biotechnology industry to develop low-cost, high-throughput SNP panels that can genetically indicate cattle growth rates, disease resistance, milk productivity, health and longevity. To date ARS has studied over 100 of the more than 50,000 previously discovered genetic markers for cattle. The project’s goal is to turn out healthier cows that produce higher-quality milk and meat for consumers while also preserving the viability of the country’s thousands of cattle ranchers and dairy farmers. Validated SNP panels are expected to be utilized routinely in livestock breeding management. There are approximately nine million dairy cows and 35 million beef cattle in the United States
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Agribusiness, Biotech, Technology, USDA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • AgraQuest Inc. announced the launch of SERENADE SOIL, the first soil fungicide based on its patented active ingredient Bacillus subtilis strain QST 713.
  • Patrick Pelstring, Co-Founder and Co-Chair of National Wind, lays out the ways in which farmers can benefit economically from wind energy and demonstrates how unobtrusive wind turbines can be to farming.
  • Syngenta and Dow AgroSciences, announced that Syngenta has granted Dow AgroSciences licenses to a number of VipCot cotton varieties, as well as access to its COT102 cotton transgenic event.
  • Thank you to those who have responded with nominees for the 2010 Agricultural Leadership and Excellence Award. If you have not yet had a chance to send in your response, please do so by Jan. 15, 2010. Please send to erica.venancio@agbizkc.com.
    Zimfo Bytes

    AG CONNECT Expo in Action

    Chuck Zimmerman

    ag-connect-setupAG CONNECT is in action as setup has been underway for a couple days now in Orlando, FL. You can see photos in the official ACE Flickr photo album.

    They’ve also been shooting some video to commemorate and document the first ag show for AEM. Here’s a video clip example from the official ACE YouTube channel. You can also follow ACE on Twitter, LinkedIn and Facebook. And don’t forget to get the ACE iPhone app if you’ve got one.

    AgWired coverage of the first ever AG CONNECT Expo will begin after I arrive in Orlando on Sunday. So stay tuned. Between Cindy at the AFBF Convention and me at ACE, it’s going to be a busy week on AgWired.

    Video

    New Year Brings Kixor to Control Weeds

    Cindy Zimmerman

    Weeds are still the number one enemy of growers, costing some $95 billion a year in lost global food production. But this new year brings a new herbicide technology that kicks weed control up to a whole new level.

    basfBASF Kixor herbicide technology was approved for use just as the 2009 season was coming to an end, so growers can plan now to identify their weed control challenges and modify their weed control program for cleaner fields in 2010.

    Dr. Dan Westberg is the Kixor Man at BASF and I talked to him back in November at the NAFB Trade Talk but have been saving that interview for the new year since the harvest was running so late. There is still some corn left in the fields, but most growers can now start thinking seriously about the 2010 season with 2009 behind them. Dr. Dan says Kixor-powered products offer growers a chance for a clean start in 2010. “Start clean next spring, making sure they get excellent burndown of any emerged broadleaf weeds, particularly glyphosate-resistant marestail,” Dan said. “Because if you are in soybeans and you do not get control of glyphosate-resistant marestail in your pre-plant burndown, your solutions for an in-crop application are really limited.”

    BASF has four new products powered by Kixor technology – Integrity for corn, Optill for soybeans, Sharpen for both corn and soybeans as well as a number of other crops, and Treevix for fruit and nut tree crops.

    Listen to my interview with Dr. Dan here:

    BASF, NAFB

    AgChat Tweetup at AG CONNECT Expo

    Chuck Zimmerman

    AgChatNext week we’re going to have an “A” class tweetup. It’s an AGCO/AEM/AgChat Tweetup at AG CONNCECT Expo. Tweetups are a great opportunity to meet in person the people you communicate with via Twitter. After our tweetup anyone who wants to hang around can participate in an actual AgChat!

    Here’s the details:

    Date: Tuesday, January 12
    Time: 6pm following opening session/VIP reception
    Location: News Media Center, Rm. W221, Convention Center
    Sponsor: AGCO

    Refreshments provided. The winners of the Agvocating for Agriculture awards have been invited to join us.

    I’ll be keeping the news media center open for the weekly AgChat session and anyone who would like to stay for it may do so. We have internet access for credentialed media and I’ll try to have a screen so we can easily watch AgChat tweets live.

    I hope to see you there.

    Uncategorized

    Getting Ready for Farm Bureau in Seattle

    Cindy Zimmerman

    afbfI am really looking forward to heading for the blue skies of Seattle this weekend for the American Farm Bureau Federation’s 91st annual meeting.

    I do have a special place in my heart for Farm Bureau, since that is where I started my life in agricultural communications. I interned at Florida Farm Bureau while I was still in college at the University of Florida back in 1980 and was hired on full time when I graduated by Gary Cooper of Southeast Agnet who was broadcast manager there at the time. After a brief detour to Maryland, Chuck and I both worked there from 1983-1985.

    afbfOne of my most memorable AFBF conventions was 1985 in Hawaii, when this group photo was taken. You might recognize a few of the folks in the picture. It was lots of fun, but also lots of work. I remember it as the first “multi-media” event coverage I ever did. Chuck was doing video for AFBF and I was the only one covering the event for Florida. I filed radio reports, did press releases, shot and edited a TV story, took slides and wrote stories for the magazine.

    Another memorable one was 1992 in Kansas City, right after we moved to Missouri to work for Brownfield Network. President Bush spoke at that meeting and I anchored a live broadcast of that speech with Lynn Ketelsen, who was president of NAFB at the time.

    I will be heading to Seattle on Saturday as the event officially gets underway on Sunday. If you will not be attending, keep an eye on Agwired for all the happenings.

    AFBF

    Summary of U.S. Grains Council 2009 Corn Mission

    Chuck Zimmerman

    For those of you who didn’t get to follow along with the U.S. Grains Council Corn Mission trip I went on last month I have prepared a slide show that will give you a pretty good overview of all we saw and learned. In the show you can hear from some of the key individuals I interviewed including the U.S. corn growers participants.

    U.S. Grains Council – 2009 Corn Mission from Chuck Zimmerman on Vimeo.

    Ag Groups, Corn, International, USGC, Video