Remember Agriculture on Earth Day

Cindy Zimmerman

Tomorrow is the 40th anniversary of Earth Day in the United States. I still remember the very first Earth Day when I was in middle school and it was a very “hippy-ish” sort of deal. Today, everyone is in on the environmental act.

That includes farmers and ranchers – the original environmentalists. As National Corn Growers Association president Darrin Ihnen, a family farmer from South Dakota says, “It only makes sense that growers would work to preserve land, water and air. We need to conserve these resources for the survival of our farms, which most of us have passed from generation to generation.”

According to the U.S. Department of Agriculture, today’s farmers produce 70 percent more corn per pound of nutrients than they did in the 1970s. Farmers are able to use less fertilizer because new high-tech equipment puts fertilizer directly over the plants’ roots instead of spreading it on the whole field, and in-seed technologies are constantly improving corn’s fertilizer-use efficiency.

In celebration of Earth Day, the cattle industry has outlined more than 40 different ways raising cattle can contribute to environmental sustainability. Among the practices cattle producers use to help the environment are maintaining habitats for endangered species, planting trees for windbreaks, planting grasses on highly erodible land, composting cattle manure into fertilizer products, and incorporating ethanol by-products into cattle feed to recycle this resource.

Instead of “abstaining from meat for at least one day to curb carbon emissions from the livestock industry,” as suggested on the “official” Earth Day 2010 website, I hope to enjoy a nice big steak to thank our farmers and ranchers for all they do to help our planet.

Beef, Corn, Environment, Livestock, NCGA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • John Deere has announced the establishment of John Deere Insurance Company, formed to strengthen its position in crop insurance.
  • In conjunction with World Dairy Expo, the 27th Annual World Forage Analysis Superbowl will award over $20,000 in cash prizes.
  • Dow AgroSciences LLC, and Grupo Papalotla announced that Dow AgroSciences has secured an exclusive license from Papalotla for Brachiaria grass seed hybrids and cultivars sourced from Centro Internacional de Agricultura Tropical (CIAT) between 2001 and 2010 to serve the range and pasture marketplace in multiple Latin American countries.
  • Agrow has opened nominations for the 2010 Agrow Awards. This year’s event will be held on Nov. 2 at London’s Renaissance Chancery Court Hotel.
    Zimfo Bytes

    ZimmComm Tweets You Right

    Chuck Zimmerman

    Can you believe that it was six years ago that the agricultural communications world changed forever when a little new media company was formed by Chuck and Cindy Zimmerman? Things have never been the same since.

    Even we didn’t know that today you’d be following news and information produced by the company via Twitter on your mobile smart phones.

    Well, one thing you can count on is that ZimmComm will Tweet you Right! If you’re attending this year’s National Agri-Marketing Conference please stop and visit and while you’re there get some Twitter tips from the professional ag tweeters and enter our drawing for a cool prize.

    NAMA

    EPA Blog Advocates Vegetarianism

    Cindy Zimmerman

    Who knew that there was an “Official Blog of the U.S. Environmental Protection Agency”? And who would have imagined that a federal agency would allow contributions to it by government employees who want to promote their particular lifestyle or agenda?

    epa blogAn intern at the Office of Children’s Health Protection (whatever that is) who is a “sophomore studying non-profit management at Indiana University” penned a little missive on the EPA blog today titled “Living Without Meat.” The guest blogger talks about how she “never really enjoyed the taste” of meat, and after seeing “a graphic showing of a pig slaughter” in elementary school she stopped “eating pig” and eventually became a “full-on vegetarian.”

    That’s great for her since she doesn’t like the taste of meat or the idea of killing animals. But she then proceeds to give us environmental reasons why no one should eat meat and cites outdated or sketchy sources to back her up. One example, “the British group, VegFarm” (maybe a rock band?) to which she provides no link – and I could not find any in Google searches, although I did find a couple of references to this alleged group. According to our EPA blogger, the authoritative VegFarm says that “a 10-acre piece of land can feed 60 people when used for the production of soybeans, 24 people when used for wheat, 10 people when used for corn, and only a mere 2 people when used for cattle.” She also vaguely cites “a book written by Paul and Anne Ehrlich” – which is probably “The Population Bomb” written in 1968 in which they claimed food production could not keep up with population growth and predicted that “hundreds of millions” of people would starve to death in the 1970’s and 1980’s. Later editions reportedly took out that reference since it never happened.

    The EPA blogger/intern concludes that “the easiest way to lessen the environmental impacts is to become a vegetarian or vegan.” What is most astounding about this is that the EPA has a disclaimer on the blog which says, “The opinions and comments expressed in Greenversations are those of the authors alone and do not reflect an Agency policy, endorsement, or action, and EPA does not verify the accuracy of the contents of the blog.”

    WTF???!!! That’s like a company having a blog and letting any employee (or intern) write whatever they want on it without supervision, even if it might alienate its customers. And this is paid for with OUR TAX DOLLARS!!!! This is just simply WRONG! No disclaimer can correct that. And this from an administration where officials will hardly give you the time of day, much less an interview, without checking to make sure it’s okay with the higher ups.

    Add your comments to the EPA blog post here. And while you’re at it, write your congressman and ask why our tax dollars are being used to fund this.

    Uncategorized

    National Agri-Marketing Conference Underway

    Chuck Zimmerman

    2010 NAMA ConventionThe volcano didn’t keep me away from Kansas City, MO and the 2010 National Agri-Marketing Conference. ZimmComm is on the scene and ready for a relaxing start to all the fun and games of the annual NAMA convention.

    Student marketing competition groups can be seen around the hotel in their college shirts. Professionals that aren’t out golfing are getting registered, setting up Connection Point booths or already starting to network in the lobby. A photo album has been started. It will be added to frequently through the end of the week as the ZimmComm team of Cindy, Joanna Schroeder and myself will be live blogging the event here and on the NAMA Blog.

    2010 National Agri-Marketing Conference Photo Album

    Check up on us frequently and feel free to add your comments and suggestions at any time.

    AgWired coverage of the 2010 National Agri-Marketing Conference
    is sponsored by: Successful Farming. They know.

    NAMA

    Get ready to play R+K Q+A!

    Chuck Zimmerman

    You can play games with Rhea + Kaiser this week and support the NAMA ABEF.

    Look for PLAY R+K Q+A questions during the 2010 Agri-Marketing Conference. Text ABEF plus your answer to 46786 and for every text received, Rhea + Kaiser will make a donation to the Agri-Business Educational Foundation. You don’t even have to be right for your text to count! And you’ll be entered to win an iPod Touch to be awarded (by random draw) during the Connection Point Closing Reception/ABEF Silent Auction on Thursday.

    Rhea + Kaiser Marketing Communications has been committed to the agriculture industry for more than 30 years and is a proud supporter of the 2010 Agri-Marketing Conference. We believe helping prepare tomorrow’s agriculture leaders is one of the most significant contributions we can make to this community.

    Help us support the future of agriculture by playing R+K Q+A. See you in Kansas City!

    For complete R+K Q+A rules, visit rkconnect.com.

    Agencies, NAMA

    AgChat Foundation Goal To Help Farmers Agvocate

    Chuck Zimmerman

    Jeff Fowle is a northern California farmer with a very diversified operation and he’s also a founding board member of the AgChat Foundation. He’s the next interview in my series with all the board and advisory board members of the newly formed Agvocacy group.

    As the fourth generation to farm and ranch at his current location, and raising the fifth, it is extremely important to Jeff that the land remains productive, the environment healthy and the water plentiful. “Engaging in a positive manner through social media and other outlets is essential in order to effectively communicate with the public what, why and how we do what we do. An educated public and consumer, is agriculture’s best insurance policy for future generations to share our passion and commitment to providing the safest, most abundant and affordable food supply in the world. It is an honor and a privilege to be able to work with such a diverse and enthusiastic group of agvocates on what is certain to be a most rewarding endeavor.”

    Jeff says that he sees farmers using computers and the internet in three main areas. The first one is for communications and to keep farm records of various kinds. Another one is to make online purchases and he’s seeing more and more of his friends doing so for things like used equipment parts. Then he sees another growing area of new technology being used by farmers to reach out to that part of the population that has questions about what farmers do. He says he definitely falls into this category and is using social media as an avenue to teach and educate. He wants to know things like, “What does the public think about us? What is their perception? What can we do to make sure the proper information is out there for them to base their decisions when they go to the store or to the voting booth?”

    Jeff is a very passionate AgChat Foundation board member. He says the mission can be summed up by pointing to the four key program areas: Agvocacy 2.0 training; Agvocacy strategic campaigns; Data Analysis and Technology scholarships. The goal of all these program areas is to assist farmers who want to become advocates for agriculture.

    You can listen to my interview with Jeff here.

    Uncategorized

    Plow Boys Make Planting Progress

    Cindy Zimmerman

    The planters were tearing it up around the country last week in the glorious weather. What a difference a year makes!

    Last year at this time, just five percent of the corn was planted. As of Sunday, a whopping 19 percent was in the ground – more than twice the five year average! Illinois has 34 percent planted, compared to 12 percent for the five year average and just one percent this time last year. Indiana has more than four times the average in the ground at 17 percent – nothing was planted a year ago. Minnesota has 13 percent of the crop planted where the average is just one percent.

    I found a number of 2010 planting videos already up on YouTube, but this one from Kelly Robertson of Benton, Ill., gets my personal Oscar nomination for the week. Kelly shot this video last week in a multi-tasking mode – planting, talking on the cell phone and shooting video, all at the same time! But, it’s the editing and the music that makes it. I nominate it for best editing, best musical score and best director! Maybe we need to start a new awards show for farming videos?

    Corn, Farming, Video

    Paulsen Surveys Ag Media Usage

    Chuck Zimmerman

    Paulsen MarketingJust in time for the 2010 Agri-Marketing Conference Paulsen Agribranding has some new information out from their study, “The New Ag Media Model: Conventional + Contemporary Strategies.” In it you can find out how ag media usage differs between older and younger producers.

    This study features video interviews from producers who discuss how they use traditional and digital media to make important purchase decisions.

    The conclusion?

    Today’s ag media landscape is changing rapidly—and so are the channels of trust. This study is free, and there is no obligation. If you’d like to learn more about what is changing in ag media, please give us call at 605-336-1745.

    Here’s just one of their video features. If you watch them all you’ll see how varied the responses can be.

    Agencies

    Do You Know What Successful Farming Knows

    Chuck Zimmerman

    ZimmCast 257Enter to win a free iPad. I thought that would get your attention. You can enter to win if you stop by the Successful Farming booth at the NAMA Connection Point during the 2010 Agri-Marketing Conference. Successful Farming is once again sponsoring AgWired coverage of the conference and we’re glad to see them helping boost Apple profits! By the way, they did a web survey of farmers the day the iPad became available and 1/3 said they would like to purchase one.

    In this week’s ZimmCast I talk with John Walter, Agriculture.com, about trends in ag media today and what he sees in the future. John is a social media superstar and very proud of the company’s young farmer social networking site, Farmers for the Future. He says they have over 3,000 people registered in the network and recently had two of them get married after meeting via the network.

    In our discussion John shares some information from recent Successful Farming research projects. They’ve been getting a complete “farmer insight” and to get the full story you’ll need to stop by their booth at the NAMA conference or contact your SF representative. Their research documents how farmers are using various forms of media, including online, for several years now and it is eye opening for anyone who still thinks nothing has changed.

    Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

    You can listen to this week’s ZimmCast below.

    The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page.

    Audio, Media, NAMA