Book Review – Cows Can’t Jump

Joanna Schroeder

Calling all teachers and parents and those with nieces, nephews, cousins…OK, I’m basically calling everybody. You have to read this book, “Cows Can’t Jump,” by Dave Reisman. The book is about embracing our differences and focusing not on what we can’t do well, but on what we do best. In a world where a child’s self-esteem is attacked and challenged each day, this book helps gives children the tools they need to feel good about themselves and others and treat them with kindness, love and respect.

This lesson is learned through the eyes of various animals including a cow who can’t jump but who can swim who just so happens to be friends with a gorilla who can’t swim but can swing from a tree. You get the picture. While this book has fabulous illustrations by Jason A. Maas, and is geared for young children, you could make a case that this is a good book for adults to.

I think we spend so much time being harshly competitive in the workplace and not considering others’ feelings when we try to “get ahead” that you see self esteem issues among adults as well. So between the “Purple Cow” and Who Moved My Cheese? should now be a place for “Cows Can’t Jump.”

This is a beautifully illustrated and captivating tale that will make you smile with each reading and I give it high praise.

Uncategorized

Gundersen Named Soybean Research Lab Director

Melissa Sandfort

Associate Professor Craig Gundersen has been selected as the Director of the National Soybean Research Laboratory (NSRL) at the University of Illinois in Urbana – Champaign.

Gundersen is an accomplished scholar, educator, author, and one of the nation’s foremost experts in the areas of food insecurity research and the evaluation of food assistance programs. He is Associate Professor in the Department of Agricultural and Consumer Economics. At Illinois, he is also a Member of the Division of Nutritional Sciences, a Faculty Affiliate of the Institute for Government and Public Affairs, and an Affiliate of the Family Resiliency Center. In addition, he is a member of the Technical Advisory Group for Feeding America. He received a Ph.D. in economics from the University of California, Riverside and a B.A. in economics from the University of Notre Dame. Gundersen’s research has appeared in several top journals.

As Executive Director, Gundersen will provide leadership and strategic direction regarding soybean research, outreach, and education efforts from production through consumption.

Soybean

Get Up To Date With Padilla Speer Beardsley

Chuck Zimmerman

ZimmCast 289It’s time to learn what’s new with Padilla Speer Beardsley courtesy of Dean Huff, Senior Vice President, Agribusiness and Environmental Science. This is the continuation of my series of podcast conversations with the leadership of various types of agricultural communication agencies.

Dean is relatively new to the agency which has offices in Minneapolis and New York City and he says employs about 130 people. The agency started out doing mostly public relations work but at the request of their clients moved to full service about a decade ago. Dean says they’ve been growing with the acquisition of new clients and more work from their existing ones. In the agribusiness sector he says growth has been at about twenty percent.

Besides learning what’s new with the agency we also talk about changes in the industry of agrimarketing. He says that manufacturers are now getting more point of sale data than ever before which allows them to do better segmentation and better understand their audiences. Another thing that stands out for him is the dissemination of technology in the farm market which always amazes him. He mentions the adoption of precision technology as well as use of the internet. Of course, social media is high on the list and he cautions making sure you know what you’re doing and why you’re there. He says it’s another channel and not a strategy in and of itself. He highly encourages a disciplined approach.

Get up to date on the latest with Padilla Speer Beardsley: ZimmCast 289 - Padilla Speer Beardsley

This week’s program ends with some music from Music Alley. It’s called “Chickens” by P.A.I.N.. Hey, I’m going to a poultry show this week!

Thanks to our ZimmCast sponsor, Growmark, locally owned, globally strong, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page

Agencies, Audio, ZimmCast

Out of the Kitchen, Onto the Farm

Melissa Sandfort

I’ve written before about my great-grandmother. What I didn’t tell you is that she died three months before I was born. From the stories my brother tells me, she always had a cookie jar on top of the fridge, filled with cookies or candy that were just sure to ruin his supper (which is another word I had to re-work back into my vocabulary because it’s supper, not dinner). My aunt has memories of her, too, one of which is the image of her feeding piglets (or working in the garden) with a particular blue sunbonnet on.

The sunbonnet here isn’t blue, but she had made this one and saved it for “good occasions.” The photo on the left is my grandmother when she was about 9 months old. These sunbonnets were all hand-made (cotton and a sewing machine), sometimes from material that came from patterned seed sacks. Slats were then cut from cardboard and put in the brim to hold it out away from the face to shield it from the sun.

Back then, tossing on a sunbonnet for everyday yard work and gardening was common practice. Fast forward to the days of ball caps and Jackie-O sunglasses and as few clothes as possible (just enough to still be fashionable) in order to get a tan while riding a lawn mower (key word riding).

This sunbonnet was resting in a trunk in my grandma’s basement, waiting to tell its story from just before I was born. I guess in a way, I have memories of my great-grandmother now, too.

Until we walk again …

Uncategorized

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Three quarters of the area farmed with soybeans and more than half of the area planted with corn use GM seeds in the 2010/11 season, according to the 2nd issue of study performed by Celeres.
  • Kumiai Chemical Industry Co., Ltd. and Ihara Chemical Industry Co., Ltd. have granted BASF the exclusive right to develop and commercialize solo herbicide products with pyroxasulfone for corn, soybeans, wheat and sunflower in the United States and Canada.
  • The National FFA Organization and National FFA Foundation have entered into a new, strategic alliance with the USDA and National Council for Agricultural Education designed to develop agriculture students’ skills, leadership qualities, personal growth and career success.
  • Pfizer Animal Health and Morris Animal Foundation awarded five veterinarians with The Pfizer Animal Health–Morris Animal Foundation Veterinary Fellowship for Advanced Degree.
    Zimfo Bytes

    The Biggest Poultry Show In The World

    Chuck Zimmerman

    It’s time to go back to Atlanta for the International Poultry Expo. I’m hoping for a more friendly weather experience this time! It looks like 50 degrees tomorrow. I am looking forward to that.

    My coverage of this year’s show is sponsored once again by our friends at Novus International. So besides finding stories for you we’ll meet some very interesting people at the Novus booth and during their activities. This is a big show with a lot going on. I’ll do my best to give you as much of an overview of all that’s going on throughout the week starting on Tuesday afternoon.

    Last year’s attendance totaled 18,896 which was up from 2009. International attendees numbered 3866, also an increase. Let’s hope we have another big turnout in 2011.

    AgWired IPE coverage sponsored by: Novus

    Novus International, Poultry, Poultry Expo

    Farm Progress Growing Degree Days App

    Chuck Zimmerman

    I must have missed the announcement on this. But I found it anyway. It is the Farm Progress Growing Degree Days App. It’s free in the Android Market. No iPhone version so I can’t test it until I (reluctantly?) get a Droid. However, I do think that having your app in the Android Market if your target is farmers is smart right now. We’re working on an android version of the highly popular AgWired iPhone App for this reason.

    Stay on top of your local crop maturity with our new FREE Growing Degree Days app for Android smartphone users.

    Farm Progress is partnering with Genuity® traits and the Channel® Seed Brand to bring you this FREE “industry exclusive” app.

    Get the app and then you can get an instant GDD report for your area or anywhere in the 48 states from your Android smartphone—24/7! And more…the app gives you comparisons of current and last year’s GDD stats.

    To download the FREE Farm Progress Growing Degree Days app, search for “Growing Degree Days” in the Android Market.

    Apps, Media

    IFAJ Presidium Meeting At International Green Week Berlin

    Chuck Zimmerman

    My IFAJ friends are meeting in Berlin at the International Green Week. Thanks to IFAJ President Mike Wilson, Farm Futures, for sending along some information and photos. You can read about his experiences on his blog.

    The German ag minister Ilse Aigner was a bit preoccupied this week as she tried to make the rounds and meet journalists, such as the IFAJ presidium (pictured), at 2011 GreenWeek in Berlin. Minister Aigner has been scrambling since Jan. 3 when a German Health Alert was issued over the discovery of
    deadly dioxin that was sold into the animal feed processing chain (details in blog). But she was ever so gracious and spent a few minutes with us. Yesterday she met with several ag ministers from other countries in a roundtable panel discussion, and will give results of that meeting at a press conference today. (picture below)

    The IFAJ had a full agenda. We had several important discussions and approved several new initiatives, including the new Yara Sustainability professional development contest that is open to any member in writing, internet or broadcast format, with a targeted topic that focuses on sustainable farming and the challenge of feeding the world’s 9 billion consumers by 2050. We also made progress on the new Master Class program, where 12 participants from developing countries will be offered an opportunity to come to Canada and take part in a journalism workshop and attend the Canadian IFAJ Congress.

    These are just a few of the highlights, more will be forthcoming at the IFAJ website next week.

    You can find a lot of photos from Green Week on their website. It’s a fascinating show and if you ever want to “eat your way around the world” in one place then you need to go.

    Food, IFAJ

    International Poultry Expo Guide App

    Chuck Zimmerman

    Once again this year the International Poultry Expo makes it easy to navigate with their iPhone/iPad app. The show started this last year. It’s on my iPhone and iPad and I’ll be using it there next week!

    The IPE Guide App gives you a wealth of information on the International Poultry Expo/International Feed Expo, held in Atlanta, GA, January 26-28, 2011. The Guide gives full information on the show’s exhibitors, floor plans, detailed information and products from exhibitors, schedule of events, and Atlanta dining and hotel information. In short, it’s everything you need to make your visit to IPE/IFE more productive than ever. In addition, up-to-the minute updates will be delivered to the guide via Twitter.

    You can find the IPE Guide App in the iTunes Store.

    Apps, Poultry Expo

    NCGA Applauds EPA’s Latest E15 Decision

    Joanna Schroeder

    This morning, the Environmental Protection Agency (EPA) announced that it is approving the use of E15 (15 percent ethanol, 85 percent gasoline) in conventional vehicles and light duty trucks manufactured in 2001 or later. Last October, the EPA had approved the use of E15 for model year 2007 or newer.

    During a press call, EPA Administrator Lisa P. Jackson said, “Recently completed testing and data analysis show that E15 does not harm emissions control equipment in newer cars and light trucks. Wherever sound science and the law support steps to allow more home-grown fuels in America’s vehicles, this administration takes those steps.”

    Shortly after the official announcement, the National Corn Growers Association (NCGA) applauded the EPA’s announcement.

    “The announcement by EPA this morning is welcome news,” said NCGA Chairman Darrin Ihnen, a South Dakota corn grower. “We have worked closely with EPA during this process and are pleased to see they also realized what our industry has known for a long time: the use of higher blends of ethanol in vehicles is safe.”

    Among the benefits Ihnen points out:

    • According to a 2009 study, moving to E15 will create more than 136,000 new jobs across America and inject $24.4 billion into the American economy annually.
    • By using E10 in much of its fuel today, the United States has reduced its dependence on foreign oil by billions of gallons each year. Increasing the blend level from E10 to E15 can avoid the importation of another 7 billion gallons of gasoline per year.
    • Moving from our current blend to E15 means we could reduce an additional 20 million metric tons of greenhouse gas emissions per year. That means E15 would reduce greenhouse gas emissions equal to removing 10.5 million vehicles from the road.

    “While there is still plenty of work to be done, NCGA is pleased the EPA has taken this important step forward,” Ihnen said. “NCGA and its ethanol industry allies will continue our work to educate the public on the use of higher blends of ethanol in vehicles.”

    Corn, Ethanol, NCGA