This week’s ZimmCast is being sponsored by DTN and The Progressive Farmer. “DTN and The Progressive Farmer deliver the right content to the right audience across multiple media platforms—it all adds up to you moving the needle with producers now.” Last week’s World Dairy Expo provided another opportunity to see a lot of my friends in the agricultural marketing world. …
Woodward Has Two Rivers
This week’s ZimmCast is being sponsored by DTN and The Progressive Farmer. “DTN and The Progressive Farmer deliver the right content to the right audience across multiple media platforms—it all adds up to you moving the needle with producers now.” In this week’s program we’ll learn about the Woodward Communications acquisition of Two Rivers Marketing. I spoke with Greg Ehm, …
Gary Schulz Raisin The Bar
Cindy is getting on my case for being late with my ZimmCast again this week. Well I was holding off because I wanted to get in touch with someone special for my interview. That someone is Gary Schulz, Executive Vice President, California Raisin Administrative Committee and California Raisin Marketing Board. He just started his new job about 3 weeks ago …
Reviewing Farm Science
I think this year’s Farm Science Review has had the best weather of any farm show I’ve ever attended. Of course they had to go through some nail-biting times just prior to the show when the remnants of Hurricane Ike blew through. In this week’s show I talk with show manager, Chuck Gamble. He says he’s all about promoting agriculture. …
Ready To Call It An AgNite
Cindy and I were so impressed with AgNite that we just had to talk about it on this week’s ZimmCast. Let’s face it. Get over 5,000 people together and have the whole thing hosted by ag companies and organizations that don’t always see eye to eye and I’d say you’ve accomplished something! This week’s program includes an AgNite wrap-up with …
Searching for an IRON Solution
At the Farm Progress Show I got to meet the Canadian farm boy who is now the President and CEO of IRON Solutions. He’s Darwin Melnyk and he comes from western Canada. IRON Solutions had some major activity this summer when they were acquired by StarVest Partners, a New York venture capital firm. Darwin says the firm has given them …
Aggie-Lance Makes Farm Progress
I finally got to meet the creator and founder of Aggie-Lance, Mark Jewell, here at the Farm Progress Show. He came by with his daughter, Nora, who is appropriately attired in Aggie-Lance baby gear. I caught a picture of her sleeping through an interview with her Dad. Actually, Laura McNamara interviewed Mark. I thought that would be kind of appropriate …
Cool Interactive New Media
I’m seeing new media presentations on more and more programs these days and last week’s NAMA Boot Camp was no exception. Erin Holt, Media Supervisor, Martin Williams, was on the program with a presentation titled, “Cool Interactive Ideas.” So I sat down with her to learn about her ideas when it comes to using new media for her clients. Erin …
Pioneering Rural Internet
I interviewed two of my favorite people at the Ag Media Summit and have saved those interviews for this week’s program. First up, you’ll find Jerry Harrington, Pioneer Hi-Bred. He talks about how he helps agricultural journalists connect with agronomists so they can get the word out and help producers, “grow more corn and soybeans.” Then I talk with U. …
Digital Cattle News Pioneer
Rob Cook is one of the digital pioneers in agricultural communications. He now works for Vance Publishing overseeing CattleNetwork.com. Rob and I sat down for a conversation about CattleNetwork.com and the Vance acquisition while we were attending the Cattle Industry Summer Conference. His family has been in the cattle business a long time. He says that about 7 years ago, …