Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. How do agrimarketing firms find and engage agriculture communities and consumers? Joseph Rueter, a partner in Curation Station in Minneapolis, shared his insights with the Trends in Agriculture conference.
Macro Food Trends
Straight from the NAMA Trends in Agriculture conference is a video with panel participants produced by Paulsen Marketing. The second day of NAMA’s Trends in Agriculture kicked off with a panel discussion on “Macro Food Trends.” Dan Halstrom is the Senior Vice President of marketing and communication for the U.S. Meat Export Federation. He emphasized a focus on global trade …
Dr. Jay Lehr Discusses Communicating Ag’s Story To Consumers
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. Dr. Jay Lehr capped off the first day of NAMA’s Trends in Agriculture in Minneapolis. Dr. Lehr, an economist and futurist, talked about the challenges agrimarketers have in communicating agriculture’s story to consumers.
NAMA Trends In Agriculture Via Paulsen Marketing
Once again this year I’m sharing a series of videos from the NAMA Trends in Agriculture conference that have been produced by Paulsen Marketing. Here is the first installment. The kick-off session got underway with Mark Pearson of Market to Market, talking about “Agriculture in a Globally Local World.” Pearson says the shift in how we’re connected with the rest …
Hoards Dairyman Celebrating 125 Years
Cindy is on location at World Dairy Expo so I thought I’d share one of her posts from World Dairy Diary: The World Dairy Expo exhibitor party sponsored by Hoard’s Dairyman is always a special event, but this year it was extra special because they are celebrating 125 years! To mark the anniversary, the publication called in the University of …
Reining Demonstration and Explanation
The media attending the Alltech FEI World Equestrian Games were treated to a private reception with John Deere that included a reining demonstration. Our guide was Casey Deary, Deary Performance Horses, and you can see a portion of his presentation in the video. We had representatives of several horse organizations with us too. John Deere has a great relationship with …
24th Annual Georgia Peanut Tour
The Georgia Peanut Tour got started today. You can get a detailed overview of where they’re going from Amanda Smith, chairman of the Georgia Peanut Tour Committee. Follow along on the blog, Twitter and Facebook. The 24th Annual Georgia Peanut Tour kicked off this week in Americus, Ga., with a Hot Topics Seminar at the Sumter County Extension Service Office. …
Ethanol is Right Here, Right Now
There are so many reasons to support American energy independence it sometimes amazes me how many special interest groups or ill informed people oppose it. Sure, we work with groups like the Renewable Fuels Association but we’d support the industry and ethanol anyway. It’s good to see that RFA will make sure lawmakers keep ethanol in mind when they get …
Chicken Whisperer Promotes Healthy Flocks
If you want to raise chickens in your backyard, the Chicken Whisperer is the man for you! Kind of reminds me of the old radio spoof Chickenman – “He’s everywhere, he’s everywhere!” Mild mannered Andy Schneider has made himself into the go-to expert on raising backyard poultry. He is host of an Internet radio show and is also a contributor …
And the Winner Is…Iowa
Ok. So it has come as no surprise to most people that Iowa has won the Grid Iron game…this year anyway. The final score was Iowa 35, Iowa State 7. Earlier today, I asked many of the Iowa corn growers who would win the game and I must admit, the majority picked Iowa. But the real winners today are the …