Here’s a little social media marketing for you. It’s Yeo Valley Group’s rap video to promote their products. How many of you agribusiness companies are brave enough to try it? Thanks to Lindsay at Corn Scoops for the heads up. I really like the name of their YouTube channel which is Yeotube.
Interview with Kip Cullers
Soybean superstar Kip Cullers was in big demand by the media on Tuesday in the thriving metropolis of Stark City, Missouri when the governor honored him for once again breaking the soybean yield record on his contest plot with 160.6 bushels per acre. I waited until everyone had their turn before doing my interview with Kip, and enlisting the help …
Simultaneous Livestock and Ethanol Production
One of the places visited by the TATT Global Farmer to Farmer Roundtable was Couser Cattle Company. Our host was Bill Couser. Bill conducted a fascinating presentation about his marriage of row crop farming (corn/soybeans), livestock production and ethanol production! You can see a portion of his explanation in the video below. He used a long table to display all …
Kip Cullers Beats His Soybean Yield Record – Again
Missouri Governor Jay Nixon traveled down to the southwest corner of the state to congratulate world champion soybean producer Kip Cullers who broke his previous record yet again with 160.6 bushels per acre on his 2010 test fields. “Agriculture is the backbone of Missouri’s economy, and growers like Kip Cullers are the reason why,” said Governor Nixon. “Missouri farmers feed, …
Farm Policy Outlook For 2011
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. The 2010 Trends in Agriculture conference wrapped up with a Washington update: what to expect in 2011. Jim Wiesemeyer, senior vice president of policy and trade issues for Informa Economics Inc.’s Washington office, says the next few years could be …
Engaging Agricultural Communities
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. How do agrimarketing firms find and engage agriculture communities and consumers? Joseph Rueter, a partner in Curation Station in Minneapolis, shared his insights with the Trends in Agriculture conference.
Macro Food Trends
Straight from the NAMA Trends in Agriculture conference is a video with panel participants produced by Paulsen Marketing. The second day of NAMA’s Trends in Agriculture kicked off with a panel discussion on “Macro Food Trends.” Dan Halstrom is the Senior Vice President of marketing and communication for the U.S. Meat Export Federation. He emphasized a focus on global trade …
Dr. Jay Lehr Discusses Communicating Ag’s Story To Consumers
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. Dr. Jay Lehr capped off the first day of NAMA’s Trends in Agriculture in Minneapolis. Dr. Lehr, an economist and futurist, talked about the challenges agrimarketers have in communicating agriculture’s story to consumers.
NAMA Trends In Agriculture Via Paulsen Marketing
Once again this year I’m sharing a series of videos from the NAMA Trends in Agriculture conference that have been produced by Paulsen Marketing. Here is the first installment. The kick-off session got underway with Mark Pearson of Market to Market, talking about “Agriculture in a Globally Local World.” Pearson says the shift in how we’re connected with the rest …
Hoards Dairyman Celebrating 125 Years
Cindy is on location at World Dairy Expo so I thought I’d share one of her posts from World Dairy Diary: The World Dairy Expo exhibitor party sponsored by Hoard’s Dairyman is always a special event, but this year it was extra special because they are celebrating 125 years! To mark the anniversary, the publication called in the University of …