A fifth generation farmer from North Dakota, Bob Metz, is proud to say all four of his children are all involved in production agriculture. Bob’s a soybean grower, current United Soybean Board Director and former U.S. Soybean Export Council member, who is truly passing on his passion and commitment to agriculture for generations to come. I met him at the …
The Sustainability of #USSoy
Over 300 attendees at the 2016 U.S. Soy Global Trade Exchange came from nations outside of the United States, and Belinda Burrier, United Soybean Board Director for Maryland, made sure to utilize this global event as an opportunity to talk to international buyers and learn more about what properties of U.S. soy are making the greatest impact on buyers throughout …
Putting a Face on the American Soybean Farmer
Missouri soybean grower, Todd Gibson, has worn many leadership hats throughout the soy community at the state and national levels. His farm is located just east of Kansas City in the heart of Midwestern crop country. He was just elected to the U.S. Soybean Export Council (USSEC) board and shared more about his commitment to the industry during the 2016 …
Aquaculture Explodes & #USSoy Meets Nutrient Demand
I sat down with Sebastian Bell, Executive Director of the Maine Aquaculture Association, during the 2016 U.S. Soy Global Trade Exchange, to talk about the role soy protein is playing in the formulation of aquatic feeds as the industry of aquaculture continues to explode globally as an agricultural production system. “Aquaculture is the largest growing food production activity in the …
Why Chinese Choose #USSoy
During the 2016 U.S. Soy Global Trade Exchange in Indianapolis, buyers from China committed to buy nearly $1.8 billion worth of U.S. soy, totaling 146 million bushels of new crop U.S. soybeans. Several of these commitments were made official at a signing during the event, hosted by the U.S. Soybean Export Council (USSEC). Sherwin Li, Vice General Manager, Chinatex Grains …
Shipping Soy and Other Specialty Grains
For the 4th year in a row U.S. Soybean Export Council (USSEC) has joined forces with the Midwest Shippers Association (MSA) to host the U.S. Soy Global Trade Exchange and Midwest Specialty Grains Conference. Sometimes it’s easy to forget how our products get from point A to point B. We put our heart and soul into production and neglect the …
USSEC Provides Sustainability Verification
Sustainability is in nearly every conversation concerning agriculture these days. Therefore, it was no surprise the U.S. Soy Global Trade Exchange tackled the topic as well. The U.S. Soybean Export Council (USSEC) held a Sustainability Forum focused on how to practice sustainability throughout the entire soy value chain. USSEC Marketing Director for Market Access, Rosalind Leeck, spoke with me about …
Demand for Aquaculture Creates Demand for #USsoy
Did you know that aquaculture is the fastest growing animal production system in the world today? Or that aquaculture is the fastest growing utilization area for soy protein ingredients? Aquaculture and U.S. soybean production easily fit hand-in-hand. While I was at the U.S. Soy Global Trade Exchange I quickly realized the relationship aquaculture and the soybean community have formed and …
Why #USSoy? These Customers Answer
The U.S. Soy Global Trade Exchange & Midwest Specialty Grains Conference welcomed hundreds of decision-making global U.S. soy customers to this year’s event to further the relationship building process and put a face to the American soybean producer. International leaders were able to meet one-on-one with key U.S. trading partners and visit soybean farms throughout the midwest. I met many …
The Modern Global Foodie – Are You Marketing to Them?
Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …