John Deere was one of the first companies to become a member of the U.S. Farmers and Ranchers Alliance (USFRA) Premier Partner Advisory Group (PPAG) back in 2011 and they continue to provide strong support for the organization. Deere Director of Industry Relations Chuck Studer serves on the board of USFRA. “Deere’s been a long time sponsor … of USFRA,” …
Discovering FARMLAND Offers Virtual FieldTrip
As the generations become further removed from agriculture and farms become more technologically advanced the gap between the two is ever widening. The U.S. Farmers and Ranchers Alliance (USFRA) and Discovery Education are working to bridge that gap with a program designed to give students a firsthand look at modern agriculture–Discovering FARMLAND. Now the two programs are offering a live education …
I AM USFRA Series
We’re starting a new series here on AgWired and we’re calling it “I AM USFRA.” Most of you have probably heard about the U.S. Farmers and Ranchers Alliance, which was started in 2010 with the goal of engaging in dialogue with consumers who have questions about how today’s food is grown and raised. USFRA consists of nearly 100 agricultural organizations …
USFRA Invites You to “Show Us Your Ag”
National Agriculture Week begins next week, March 13-19, and the U.S. Farmers and Ranchers Alliance invites farmers and ranchers to participates in “Show Us Your Ag” to highlight the great things going on across the nation. The industry providing us with everything we eat, plus fuel and fiber is generally misunderstood by those making use of our products everyday. “Show …
“Thank a Consumer” At #Classic16
The US Farmers and Ranchers Alliance (USFRA) has a strong presence at the 2016 Commodity Classic, using the event as an opportunity to talk to farmers and ranchers about their consumer programs, all of which are working to bridge the trust gap that exists between farmers and consumers. Farmers are encouraged to stop by the USFRA booth during the event …
Sustainability Expert Defends Big Business
Terms like local, organic, natural and sustainable dominate the marketplace, but what does it all mean? One of the most tangible examples of sustainability is the use of drastically fewer resources over time, something many areas of agriculture, especially the dairy industry, can say is true of their production methods. Regardless of this fact, many large-scale production operations face a …
Latest #FoodD Talks Sustainability at Dairy Strong
The 2016 Dairy Strong Conference was able to serve as a host for the U. S. Farmers and Ranchers Alliance’s (USFRA) latest installment of Food Dialogues, a comprehensive discourse on food production between a panel of food industry experts. This group of panelists was asked to focus discussion around the controversial topic of sustainability. One panelist was Lauren Linsley, RDN, …
New Foundation Launched by @USFRA
The U.S. Farmers and Ranchers Alliance (USFRA) has launched a new foundation with a mission of furthering agricultural education and understanding of agriculture among America’s consumers including young people and millennials. The U.S. Farming and Ranching Foundation (USFRF) is the result of a collaborative effort led by the agriculture and food industry to expand the dialogue with consumers regarding food …
Food Dialogues to Focus on Sustainability
The Food Dialogues®: Dairy Strong Farming; for the Future panel will tackle the concept of “sustainability” and all it’s different meanings for different people. The panel, hosted by the U.S. Farmers and Ranchers Alliance (USFRA), will take place at the Dairy Strong conference from 10:15 – 11:45 a.m. CT on Thursday, January 14, 2016 in Madison, Wis. and will be …
USFRA and Food52 Present “Day On the Farm” Video
America’s farms and ranches are as diverse as the men and women who run them. The U.S. Farmers & Ranchers Alliance (USFRA) is now offering an online video series to introduce consumers to the farms and farmers who grow their food. Created in collaboration with the popular online website Food52, there are four videos now live on the USFRA’s FoodDialogues.com …