The U.S. Farmers & Ranchers Alliance has announced a new education initiative that will provide high school students a first-hand glimpse into modern agriculture. The project has been created in conjunction with Discovery Education. Titled Discovering FARMLAND, the interactive resources allow teachers and students to experience the industry through the eyes of six young farmers and ranchers, all while learning …
New Board Leadership at USFRA
The U.S. Farmers & Ranchers Alliance (USFRA) has elected new leadership. The group, which is dedicated to leading national consumer dialogue on how America’s food is grown and raised, says the vote was taken at USFRA’s annual meeting. The newly elected board leadership includes the re-election of Nancy Kavazanjian as chairwoman. Kavazanjian, a soybean farmer from Wisconsin representing the United …
USFRA Celebrates 5th Birthday
The U.S. Farmers & Ranchers Alliance (USFRA) marks a major milestone in it’s work to lead consumer dialogue on how food is grown in America. October represents five years since the 20 initial organizations joined together to make a shared vision into a reality. To visually highlight this historic occasion USFRA also released a birthday event graphic that illustrates several …
USFRA Chooses New Director of Communications
Kevin Aandahl has been announced as the new Communications Director of the U.S. Farmers and Ranchers Alliance (USFRA). The Alliance, an organization that fosters dialogue on food issues to build trust in America’s agriculture is excited to welcome Aandahl on board. “I’m very pleased that Kevin is on our team since he brings more than 25 years of diverse expertise …
Update from @USFRA at #FarmProgressShow
The U.S. Farmers and Ranchers Alliance (USFRA) will be just five years young this fall, but the coalition of agricultural organizations has experienced amazing growth in that short time. “We are at 93 affiliate organizations, which is largely unprecedented,” said USFRA CEO Randy Krotz, who notes that those affiliates represent a broad range of agriculture. “We have lamb, beef and …
USFRA Releases Sustainability Research
During the Farm Progress Show this morning, U.S. Farmers and Ranchers Alliance (USFRA) announced the results of a new survey on consumer views on farming and ranching sustainability. “For USFRA, no question about agriculture is off the table,” said USFRA chair Nancy Kavazanjian during the press conference. “We want to make sure farmers and ranchers are involved in the most …
Hutch, KN Native Wins USFRA’s I am FARMLAND Gator
When Hutchinson, Kansas native John Wildin put his entry form into the I Am FARMLAND sweepstakes box during the National Cattlemen’s Beef Association convention this past February, he never dreamed he would win a John Deere Gator. The promotion was the brainchild of the U.S. Farmers and Ranchers Alliance (USFRA) to help create awareness about the documentary FARMLAND and encourage …
What Does Sustainable Mean to the Consumer?
The 2015 NAMA Bootcamp was again held in Kansas City, MO. The event attracts those new to the world of agri-marketing or simply new to the agriculture community. Sustainability and the consumer was one breakout session which discussed how farmers and ranchers can communicate with food connectors and millennials about sustainability. U.S. Farmers & Ranchers Alliance (USFRA) CEO, Randy Krotz, …
Viewpoints from @USFRA Food Dialogues
On Tuesday night, the Mill City Museum in downtown Minneapolis was filled with conversation about agriculture at the fifth annual Food Dialogue, hosted by the US Farmers and Rachers Alliance(USFRA). The event featured seven very diverse panelists, highlighting the diverse ranges of expertise that exist within food production. Bill Gordon, fourth generation soybean farmer; Jen Haugen, a registered dietician formerly …
Big Crowd for @USFRA Food Dialogues in Minnesota
It was a packed house last night at the USFRA Food Dialogues in Minneapolis entitled “Farm to Consumer: Bridging the Gap between Consumer Concerns and Food Production and Sourcing Decisions.” Chuck was supposed to be there but had his flight cancelled and at the last minute our amazing summer intern Lizzy Shultz drove from Madison to fill in. The event, …