LUCI Brings Food Value Chain Consensus

Chuck Zimmerman

A new multi-stakeholder Land Use Change Initiative (LUCI) is leading efforts to unite the food value chain in developing definitions, metrics and methodologies for quantifying land use change. The initiative is funded by the United Soybean Board (USB) in partnership with Carbon A List, and USB Board Chair Steve Reinhard, an Ohio farmer who presented keynote remarks at a recent …

Audio, carbon, Food, land, Soybean, USB

USB Launches New Land Use Change Initiative

Cindy Zimmerman

As agriculture’s role in climate solutions becomes more critical, a new Land Use Change Initiative (LUCI), funded by the United Soybean Board (USB) in partnership with Carbon A List, is leading efforts to standardize definitions, metrics and methodologies for quantifying land use change. LUCI hosted its first Land Use Change Summit at McDonald’s International Headquarters in Chicago on July 29-30, …

Environment, Soybean, Sustainability, USB

Broadband is Vital for Farming Future VISION

Cindy Zimmerman

One of the big takeaways at the recent VISION Conference was that broadband access in the countryside is imperative for the future of regenerative agriculture, automation, connectivity, and transparency in the food supply chain. The United Soybean Board sponsors the conference because innovation and technology play a major role in the soybean checkoff strategic plan. North Dakota farmer Jay Myers, …

AgWired Precision, Audio, Precision Agriculture, Technology, USB

Agri-Pulse Hosts Infrastructure Conversation

Cindy Zimmerman

The United States exported 52 percent of its soybean crop in 2019, nearly 1.9 million bushels, so it is critical for producers to have a transportation system that delivers cost effective, reliable, and competitive service. Agri-Pulse editor and publisher Sara Wyant hosted a timely discussion Thursday on transportation infrastructure with American Soybean Association Director of Government Affairs Alexa Combelic and …

Agri-Pulse, ASA, Audio, Soybean, transportation, USB

USB Puts Protein First

Carrie Muehling

A panel at the 2020 Commodity Classic in San Antonio discussed the role played by all types of protein when it comes to global nutrition efforts. “We know that worldwide we are going to have an extreme need for protein by the year 2050,” said Polly Ruhland, United Soybean Board (USB) CEO. “We know that protein is one of the …

Audio, Commodity Classic, Soybean, USB

New Soy Based Motor Oil Now Available

Cindy Zimmerman

Soy-based motor oil is a new opportunity to drive demand for U.S. soybeans in almost any vehicle on the road. Biosynthetic Technologies’ high-performing biobased synthetic motor oil, using high oleic soybean oil from soybeans grown by U.S. farmers, is now on commercial shelves, thanks to a partnership with the United Soybean Board (USB). Both USB and the U.S. Department of …

Audio, Soybean, USB

Precision Ag Bytes 8/29

Carrie Muehling

Syngenta announced the expansion of the NK® soybean portfolio with 13 new varieties for the 2019 season, furthering the company’s commitment to helping growers maximize whole-farm profit potential through innovation. Syngenta also announced that Force® 6.5G, a high-load granular corn insecticide for control of corn rootworm, is registered by the Environmental Protection Agency and will be available for the 2019 …

AgWired Precision, ASA, Precision Ag Bytes, Syngenta, USB

USFRA Elects New Board Member and Unveils Research

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance® (USFRA) Board of Directors gathered in St. Louis recently for its bi-annual board meeting. At the meeting, the 2017 Consumer Perception research was presented and Cameron Gibson was elected as a board member to represent the United Soybean Board. The board also proposed the FY19 USFRA strategy to bring agriculture’s voice back into pop …

USB, USFRA

Soybeans Hit the Road with Goodyear

Kelly Marshall

The United Soybean Board (USB) and Goodyear made an exciting announcement at the Farm Progress Show yesterday.  Together they are introducing the new Assurance Weather ready tire, made possible with soybean oil. “The launch of new, innovative products to meet the ever increasing demands of our customers allows us to showcase our latest technology developments and that leads me to …

AgWired Precision, Audio, Soybean, USB

USB Names Ruhland as New CEO

Cindy Zimmerman

The United Soybean Board (USB) has named Polly Ruhland as the new chief executive officer (CEO) of the checkoff organization, effective November 1, replacing retiring John Becherer. Ruhland has served as CEO of Cattlemen’s Beef Board since 2011. “Polly exceeded all of the attributes for what we as a board were looking for in a new CEO to lead us …

AgWired Animal, AgWired Precision, Soybean, USB