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Monsanto’s Robb Fraley Talks Technology at WFP

Cindy Zimmerman

Biotechnology and precision agriculture technology are twin advancements in farming that are working together to help increase productivity to feed the world. Monsanto‘s executive vice president and chief technology officer Dr. Robert Fraley addressed the topic of game changing innovations that are shaping the future of green technology during the 2012 World Food Prize Borlaug Dialogue last week in Des …

Audio, Biotech, Elanco, Precision Agriculture, Technology, Tractor, World Food Prize

John Deere Expands 6 Series Tractor Family

Cindy Zimmerman

John Deere’s expanded family of 6 Series tractors were in the spotlight at the 2012 Farm Progress Show, spanning the spectrum to cover just about any need you have in a tractor. “We have 6D tractors which is our value spec tractor, we have a 6M which is our mid spec tractor – which replaces our 6030-7030 standard tractors, and …

Audio, Farm Progress Show, John Deere, Tractor

SmartTrax Boost New Holland Tractor Productivity

Cindy Zimmerman

The New Holland T9 Series Tractors with SmartTrax have been getting a lot of attention at farm machinery shows since last fall and High Horsepower Tractor Marketing Manager Sean Dorosz says there are good reasons for that. “SmartTrax tracks boost the productivity and pulling efficiency of our T9 Series tractors,” Sean said at the recent New Holland media event, where …

Equipment, New Holland, Tractor, Video

New Holland TS6 Series Tractor

Chuck Zimmerman

Lean and mean is how New Holland is describing their new all purpose TS6 Series tractors. These tractors are made in Mexico. I spoke with Thierry Mahe, General Manager at the production facility. He says they’ve had a limited release of these tractors and based on the success of that launch they’ve now ramped up production for a full launch. …

Agribusiness, Audio, National Farm Machinery Show, New Holland, Tractor

New Holland T6 Series Tractor

Chuck Zimmerman

The new T6 and TS6 Series Tractors from New Holland were getting a lot of attention at the 2012 National Farm Machinery Show. Andy Reinert says “We’re really bringing back an old friend.” He’s referring to the Ford 10 series but this model has been fully updated. He says their theme is, “Reliable, Rugged, Simple.” New Holland’s new mid-range T6 …

Agribusiness, Audio, National Farm Machinery Show, New Holland, Tractor

New Holland Has A Lot of New

Chuck Zimmerman

There is a lot new at New Holland and it’s on display at the 2012 National Farm Machinery Show. I visited with John Elliott, New Holland, Director, Marketing NAR, to get the aerial view of all the new products. When I saw John last at the Farm Progress Show New Holland was becoming much more customer segmented with three distinct …

Agribusiness, Audio, Equipment, National Farm Machinery Show, New Holland, Tractor

New Holland Announces Boomer 555 Contest Winners

Chuck Zimmerman

New Holland has announced the eight regional winners of their Boomer 555 Contest. This was a great promotion and we congratulate the winners. Lots of interesting and well done photo, video and written entries were submitted. These winners will enjoy the use of a Boomer tractor protected by the “industry-leading Boomer Guard-5 Warranty” for the next five years! Daniel Del Vicario, Merrimack, NH Wounded …

Agribusiness, Equipment, New Holland, Tractor

New Holland Announces Discount/Contribution Initiative

Chuck Zimmerman

The New Holland Boomer Tractor that has put in time at Jay Leno’s Garage is now going to the auction block to raise funds for a good cause. Nicknamed “Lil Tug,” by the crew at Jay’s Garage, the tractor made an appearance at the NAFB Convention before starting a tour that ends at auction in January. At the same time, …

Agribusiness, Audio, NAFB, New Holland, Tractor