The New Holland Boomer Tractor that has put in time at Jay Leno’s Garage is now going to the auction block to raise funds for a good cause. Nicknamed “Lil Tug,” by the crew at Jay’s Garage, the tractor made an appearance at the NAFB Convention before starting a tour that ends at auction in January. At the same time, New Holland announced a discount/contribution initiative to coincide with the fundraising effort with the tractor auction. Pictured is Abe Hughes, Vice President of Sales and Marketing for New Holland Agricultural Business in North America, with Lil Tug.
New Holland and Jay Leno have spearheaded the program that will see the ‘Lil Tug auctioned for charity at the Barrett-Jackson Auction in Scottsdale, Arizona on January 21, 2012.
Proceeds from the tractor auction will go to the Fisher House Foundation, best known for its network of comfort homes built on the grounds of major military and VA medical centers where families can stay while a loved one is receiving treatment. The Foundation also ensures that families of service men and women wounded in Iraq or Afghanistan are not burdened with unnecessary expense during a time of crisis.
In grateful recognition of the service and sacrifice of our Armed Forces and their families, New Holland Agriculture announced today that effective on Veteran’s Day, November 11, 2011 and continuing through January 21, 2012, it will offer U.S veterans and military personnel a $300 discount on the purchase of New Holland Boomer™ compact tractor models 30, 35, 40 and 50 purchased in North America. New Holland will also donate $100 to the Fisher House Foundation for every Boomer compact tractor sold in North America during the discount period.
“This discount and contribution program will further enhance the charitable efforts accomplished by the Fisher House Foundation,” said Abe Hughes, Vice President of Sales and Marketing for New Holland Agricultural Business in North America. “Agriculture has always been one of the backbones of America and it is very fitting that our industry steps forward once again to contribute to not only the courageous members of the Armed Forces, but also to a great role being taken by the Fisher House Foundation.”
I spoke with Abe during the NAFB convention. You can hear more about the programs in our interview: Interview with Abe Hughes
2011 NAFB Convention Photo Album
Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF