New Holland Has A Lot of New

Chuck Zimmerman

There is a lot new at New Holland and it’s on display at the 2012 National Farm Machinery Show. I visited with John Elliott, New Holland, Director, Marketing NAR, to get the aerial view of all the new products. When I saw John last at the Farm Progress Show New Holland was becoming much more customer segmented with three distinct segments, RCMU which is residential, commercial, municipal units, the dairy/livestock units and the cash crop segment. John says that on the show floor today there are product launches in all three areas.

The new products list includes:

Listen to my interview with John to learn more about all the new products being introduced by New Holland: Interview with John Elliott

2012 National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by Fastline AgRacer FMC New Holland
Agribusiness, Audio, Equipment, National Farm Machinery Show, New Holland, Tractor