Farmers Edge had not one, but two major new product launches at Commodity Classic in San Antonio last week and their Vice President of Marketing, Marina Barnes was on hand to tell us about them both. FarmCommand takes precision agriculture to decision agriculture, Barnes said, with it’s easy to use, all-in-one system. It eliminates the need for multiple passwords and unusable data. …
Farm Economy, Tech & Legacy of John Deere
“I’m an advocate for agriculture because I think it’s the finest industry in the world.” Those words spoken by John Lagemann, Senior VP, Sales & Marketing for the Agriculture and Turf Division, who has 35 years with John Deere – which in itself is a true testament. Lagemann had a busy schedule at the 2017 Commodity Classic, not only wearing …
USFRA Offers Unique 360˚ Look at Farming
At the recent South Beach Wine & Food Festival, a national event showcasing the talents of some of the world’s most renowned chefs and culinary personalities, U.S. Farmers and Ranchers Alliance® (USFRA®) shared a one-of-a kind experience with event goers. Through USFRA’s new 360-degree video, which utilizes a virtual reality (VR)-style headset, booth visitors had a chance to experience life …
An #AgVocate Example to Feed the Future
What better department than R&D to fulfill the 2017 AgVocacy Forum theme “Feed the Future.” In charge of that department for Bayer CropScience is Dr. Adrian Percy. Adrian has embraced the use of social media to help communicate to consumers, regulators and others, the benefits of the type of work Bayer does. He has been a real positive example for …
Introducing the SMART Farmer Podcast
We are pleased to introduce the very first SMART Farmer podcast which features interviews with the people who use data and technology to be more sustainable and to help build a smarter version of the American farm and ranch. In this first episode, U.S. Farmers and Ranchers Alliance CEO Randy Krotz talks about how people can relate to the SMART …
AgCompass Helps Make Tax Time Easier
If you are ready to make tax time easier, a virtual desktop and your accounting software hosted by AgCompass may be just what you need for secure sharing. “Security and data independence are important concerns for farmers,” says Nick Chambers, Business Manager for AgCompass. “With a virtual desktop, while your data is technically in the cloud, unlike web-based applications, your …
Deere Encourages ADAPT Adoption
One focus of last week’s Develop with Deere conference in Kansas City was AgGateway‘s new ADAPT Toolkit. John Deere was a leader in creating the ADAPT program, and they’re making sure the software developers at the conference have the information they need to put it to use. Deere has developed their own plug-in for the system and tested it in …
AgCompass Points to Improved Efficiency
With commodity prices falling, already tight operating margins may become even tighter, increasing the need for farm partners to keep an eye on their operating expenses. One solution that many producers have turned to is remote hosting of their software so all the farm partners can be on the same page when making critical business decisions. AgCompass provides reliable U.S.-based …
Dreaming Up Solutions At Develop with Deere
Joshua Carson has a very unique job. He is an API Evangelist for John Deere- a new job position he says is about making a software developer’s life easier. It’s his responsibility to take the ideas of a developer and show them how to work with John Deere’s API in the Operations Center to make sure that idea is available …
Bringing Deere Dealers and Developers Together
John Deere dealers are interacting with software developers this year at the annual Develop with Deere conference in Kansas City. Conference coordinator Kevin Krieg says having the dealers on hand at the event will help them better serve their customers. “That’s really been the new add to this year’s conference is being able to get the software companies to share …