After three years of industry collaboration, the Soil Health Institute (SHI) has endorsed 19 national soil health measurements that will help answer the question “Just how healthy (or unhealthy) are the nation’s soils?” “We can’t really know the answer to that question until we have a set of common soil health measurements that scientists and farmers can compare and track …
The GROWMARK Endure Initiative Grows
The GROWMARK Endure sustainability initiative is enduring. For the second year GROWMARK has announced winners of the Endure 4R Advocate award. They are: Adam Dexter – West Central FS – Williamsfield, Illinois Don Jones – GROWMARK FS – New York/Pennsylvania Jay Matthews – AgVantage FS – Charles City, Iowa John Musser – Stephenson Service Company – Stockton, Illinois Nicole Weber …
USFRA Promotes Agricultural Sustainability at Conference
The U.S. Farmers and Ranchers Alliance® (USFRA®) is at the Sustainable Brands Conference in Detroit this week to showcase the sustainability of farmers and ranchers and unveil the first-ever Agriculture in America Sustainability Report. The sustainability report builds on key insights from USFRA’s annual research that aims to identify and gain a clearer understanding of consumers’ perception of sustainability in …
General Mills Backing Soil Health Program
Several organizations have come together on a program to enhance farm sustainability through soil health. And they are very happy to announce additional backing from a major food manufacturer – General Mills. These organizations are working to advance soil health on America’s farms and ranches, paving the way for measurable economic and environmental gains for farmers, businesses and communities for …
Positive Innovation in a World of Sustainability
Elanco Animal Health’s seminar at the Central Plains Dairy Expo highlighted the role of innovation in the dairy industry. Dr. Roger Cady, Global Sustainability Lead, Scientific Affairs & Policy for Elanco talked about the positive impact of innovation on the I-29 Dairy Corridor which includes Nebraska, Iowa, Minnesota and South Dakota. “Producers along the I-29 Corridor are recognized as leaders …
Raising Protein for a Sustainable Future
Future Food-Tech took place in San Francisco last week and brought together over 300 food business technology leaders, investors and food-tech innovators. Brad Greenway, Chairman, U.S. Farmers & Ranchers Alliance (USFRA) sat on a panel titled, “Creating Consumer Demand for Healthier and More Sustainable Ingredients.” As the sole panelist who represented the animal agriculture community, Brad was able to share …
USFRA Offers Unique 360˚ Look at Farming
At the recent South Beach Wine & Food Festival, a national event showcasing the talents of some of the world’s most renowned chefs and culinary personalities, U.S. Farmers and Ranchers Alliance® (USFRA®) shared a one-of-a kind experience with event goers. Through USFRA’s new 360-degree video, which utilizes a virtual reality (VR)-style headset, booth visitors had a chance to experience life …
Terry Branstad Addresses Ag Outlook Forum
The distinguished speaker at this year’s USDA Agricultural Outlook Forum was former Iowa Governor Terry Branstad, who was recently nominated as ambassador to China. Branstad took time during his speech to praise incoming Secretary of Agriculture Sonny Perdue and share his thoughts on the future of agriculture and economic development in rural America. “Simply put, American agriculture is tied to …
N-WATCH Fits GROWMARK Sustainability Platform
Farmers know that every year is different, so GROWMARK is helping producers make the best choices for their fields both environmentally and economically through the N-WATCH program. “It’s a tool that allows us to better manage nitrogen, so we’re doing what’s best for the crop from an economic standpoint, but also from an environmental standpoint, so we’re not over applying,” …
National Stewardship Award Presented at #CattleCon17
Congratulations go to Black Leg Ranch of McKenzie, ND. The ranch was named national 2016 winner of the prestigious Environmental Stewardship Award Program (ESAP) for its commitment to protecting America’s natural resources in a flourishing operation. Jamie was on hand to talk with Jerry Doan, family member, about their operation. Dow Agrosciences, USDA Natural Resources Conservation Service, U.S. Fish and …