During our concluding lunch to the 2013 NAMA Fall Conference we celebrated with our new Professional Development Awards of Excellence. Let’s start with Gary Sakin, Monsanto, for Marketing Communications. Gary joined Monsanto in November of 2006, and has made impactful changes to how Monsanto approaches branding, measures marcom impact, and engages with its audiences. Currently, Gary is a key member …
Students at NAMA Fall Conference
The NAMA Fall Conference is a great place for professional improvement for agrimarketers who want to take their career to the next level. It’s also a good place for students to achieve the same thing. At this conference I visited with three students from the University of Illinois, (L-R) Kelley Fornoff, Ben Rakes and Ellen Reeder. I asked them why …
Coach Billick on Elements for Success
A former NFL head coach had no problem waking us up as our morning keynote speaker at the 2013 NAMA Fall Conference. Brian Billick, Super Bowl winning coach for the Baltimore Ravens and now an analyst for Fox Sports, talked to us about “The Essential Elements for Success.” He has lots of sports stories to go along with it. I …
2013 NAMA Fall Conference
The 2013 NAMA Fall Conference is underway in St. Louis and attendance is great with about 200 registered! That’s the most since sometime way back when it was the Issues Forum and held in Washington, DC. How many of you remember that? The Chair of the Fall Conference Committee is Sara Steever, Paulsen Marketing. We sat down at the end …
NAMA Exec. Comm. Meets
The executive committee of the National Agri-Marketing Association held its quarterly meeting this afternoon in advance of the full board meeting tomorrow. We’re continuing to work on the strategic plan to grow and expand NAMA. The board meeting will precede the start of the annual NAMA Fall Conference which is taking place here in Clayton, MO. We’ve got a full …
2013 Best of NAMA Call for Entries
It is time once again for the Best of NAMA Call for Entries. The balloon head guy says, “Let it go to your head.” So here’s the information: The Best of NAMA awards program honors the best work in agricultural communications. Actually, the best of the best, since companies/agencies must first qualify through regional competition in order to advance to …
Help Make NAMA Fall Conference a Record
Okay. Here’s the deal agrimarketers. You can still attend the National Agri-Marketing Association Fall Conference in St. Louis next week. Let’s make this a record breaker. We’re very close to our attendance goal now so all you have to do is call the office and let ’em know you’re coming. We’ve got a great program that covers some breakouts on …
NAMA at Farm Progress Show
The National Agri-Marketing Association held a reception for agrimarketers attending the 2013 Farm Progress Show. Here’s some of the group that showed up to get out of the sun and enjoy some fun and fellowship. Efforts like this are part of NAMA’s efforts to reach out to other organizations and find ways to collaborate. It is also a great way …
Educating the Masses at NAMA Boot Camp
Educating the agricultural industry about other aspects of the agricultural industry is just as important as educating our consumers. And that is exactly what happened at this year’s NAMA Boot Camp, held last week in Kansas City. Breakout sessions titled Ag 101 and Ag 201 took place for attendees to hear from experts so they could broaden their knowledge of …
Harnessing Relationships Between Client & Agency
The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …