Interested in winning an iPad Mini? Recruit someone you know to become a member of the National Agri-Marketing Association (NAMA) and be entered into a drawing for an iPad Mini. The professional organization just announced the member-get-a-member campaign will run from October 3 to December 9. The official drawing will take place on December 10. The more you recruit, the …
Leading NAMA into a New Year
Leadership within an organization is key to it’s success and the National Agri-Marketing Association has gone above and beyond to ensure their leadership is a cut above. During NAMA Fall Conference business was carried out, professional development sessions took place and the gavel was passed down the ranks to the upcoming president. Paul Redhage with FMC and outgoing NAMA President, …
Does Big Data Have a Role in Agri-Marketing?
Another breakout session during the recent NAMA Fall Conference focused on “Big Data’s Effect on Marketing.” Discussion led to how data can influence messaging, new markets, media strategy and customer relationships. Jay Harrison, Data Mining Innovations Director at Maritz, sat on the panel and later chatted with Chuck about how social and content-based data can guide strategies for marketers. Chuck …
What Does Climate Change Mean to Agriculture
The NAMA Fall Conference held breakout sessions to help educate agri-marketers from across the country about the ever changing world of agriculture. Presenter for one of the breakout sessions, Rodger Getz, AWIS Weather Services, Inc., spoke with Chuck following his presentation on, “Climate Change and Agriculture – What it Means to Agri-Marketers.” “Agriculture like many industries is affected by weather …
GROWMARK Updates Member Resource Platform
Keeping all of the different divisions and the 35 FS member cooperatives of the GROWMARK system connected is a constantly evolving process, according to Amy Bradford, corporate communications manager – pictured here with NAMA CEO Jenny Pickett and Chuck at the NAMA fall conference. “My IT likes to call it an evolution because it’s never over,” she told Chuck during …
Policy Panel at NAMA Fall Conference
The NAMA Fall Conference featured a policy panel moderated by Sara “Legs” Wyant of Agri-Pulse, and featuring Mike Deering with the Missouri Cattlemen’s Association, Garrett Hawkins with Missouri Farm Bureau, and Steve Censky with the American Soybean Association. The need for a new farm bill was the major topic of discussion. “We’re all kind of waiting to see what happens …
2013 NAMA PDA Winners
During our concluding lunch to the 2013 NAMA Fall Conference we celebrated with our new Professional Development Awards of Excellence. Let’s start with Gary Sakin, Monsanto, for Marketing Communications. Gary joined Monsanto in November of 2006, and has made impactful changes to how Monsanto approaches branding, measures marcom impact, and engages with its audiences. Currently, Gary is a key member …
Students at NAMA Fall Conference
The NAMA Fall Conference is a great place for professional improvement for agrimarketers who want to take their career to the next level. It’s also a good place for students to achieve the same thing. At this conference I visited with three students from the University of Illinois, (L-R) Kelley Fornoff, Ben Rakes and Ellen Reeder. I asked them why …
Coach Billick on Elements for Success
A former NFL head coach had no problem waking us up as our morning keynote speaker at the 2013 NAMA Fall Conference. Brian Billick, Super Bowl winning coach for the Baltimore Ravens and now an analyst for Fox Sports, talked to us about “The Essential Elements for Success.” He has lots of sports stories to go along with it. I …
2013 NAMA Fall Conference
The 2013 NAMA Fall Conference is underway in St. Louis and attendance is great with about 200 registered! That’s the most since sometime way back when it was the Issues Forum and held in Washington, DC. How many of you remember that? The Chair of the Fall Conference Committee is Sara Steever, Paulsen Marketing. We sat down at the end …