This week’s program includes two Golden ZimmComm Microphone interviews from #NAMA18 (Agri-Marketing Conference). Featured are Matt Wetterson, Kayla Portwood and Melissa Williams with GROWMARK. Matt talks about his responsibilities with GROWMARK and challenges and opportunities. Kayla and Melissa talk about Ag Careers and how important reaching out to young people who want to work in the industry is to GROWMARK. You’ll …
ZimmCast With New #GoldenMic Club Members
During the Agri-Marketing Conference the ZimmComm Team welcomed new people to the #GoldenMic Club. In our Connection Point booth we were set up to record interviews with attendees and I’m featuring a few of them in this week’s program and in weeks to come. This week you’ll hear Jamie Johansen interview: Stephanie Stalans, Helena Agri-Enterprises University of Wisconsin, Madison NAMA …
Student NAMA Chapters Compete & Learn
The number of hours Student NAMA Chapters put into the national marketing competition in preparation for the Agri-Marketing Conference each year is countless. However, that endurance, research and simple practice pay off. The University of Wisconsin-Madison brought home this year’s first-place honors with their marketing plan for a ready-to-drink protein enhanced thickened wine called Good Life. Thickened wine? Yes, you …
NAMA Honors Years of Service to Agri-Marketing
Each year the National Agri-Marketing Association (NAMA) recognizes industry leaders at their annual Agri-Marketing Conference. This year a new award was added to the line up. The Ag Association Leader of the Year award recognizes outstanding achievement in association or commodity organizations. Kendal Frazier, National Cattlemen’s Beef Association CEO, took home the debut honor. Frazier’s tenure with NCBA began in …
The Best of the Best at #NAMA18
The Best of the Best were recognized at the 2018 Agri-Marketing Conference in Kansas City, MO. Once again, Max Armstrong emceed the coveted awards ceremony were companies and agencies are honored for their creative efforts. We also were able to induct Max into the Golden Mic Club where he shared his perspective on changes he has seen over the years …
Talking Agricultural Marketing to UF Students
Florida NAMA, the Florida chapter of the National Agri-Marketing Association, is working to generate interest in reviving the student chapter (Gator NAMA) at the University of Florida. Our first idea this year was to offer a panel of professional members to talk to students at the College of Agriculture. We appreciate the assistance from Spiro E. Stefanou, Professor and Chair …
NAMA Turns 60
I am happy to say that I am younger than the National Agri-Marketing Association, barely. NAMA Turns 60! One way NAMA is celebrating is with a custom anniversary website. BTW, NAMA is the inspiration for AgWired! True story. Read on: But how to capture 60 years of memories, milestones and laughs? It has to be special. It has to be …
Leading the Agriculture Conversation
Wisconsin native and owner of Ag Inspirations Kim Bremmer spoke to those attending this year’s NAMA Fall Conference, instilling the idea that it is important to continue to lead the conversation of agriculture and to do it better. “The story of agriculture is much bigger than anything that can be put on a label at the grocery store, or can …
ZimmCast with Brian Carter
Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. Brian was selected by IBM as an Influencer and Futurist and by LinkedIn as one of their “Top 25 Social Media Marketing Experts You Need to Know.” Over the last several years, he has been busy proving how well Facebook …
NAMA Honors Professional Development Award Winners
At the NAMA Fall Conference this week, the National Agri-Marketing Association (NAMA) honored the winners of the 2017 Professional Development Awards, recognizing the best of the best in marketing communications, product/species management, public relations, and sales. Linda Frerichs earned the 2017 Marketing Communications Award as Head of Global and North American Communications at Arysta LifeScience, the award for Product and …