AgriLabs has selected Meyocks for branding and marketing communications services after an agency review. “Meyocks brings proven integrated marketing expertise that will help AgriLabs build a strong strategy and communications platform,” says Sean O’Hare, executive vice president for AgriLabs. “We’re excited about Meyocks’ potential to deliver innovative work that will resonate with our customers and help us stand out in …
Russell Named to Lead @SageBrandKC Account Team
Sage Communications has named Stephanie Russell as account lead on the senior leadership team and will oversee, facilitate the execution of marketing communications plans for clients, including John Deere and NovaSource. “As a seasoned account manager and public relations professional, Stephanie has a successful proven track-record delivering results,” said Kelly Schwalbe, co-founder and partner of Sage. “Her passion for agriculture, …
The Modern Global Foodie – Are You Marketing to Them?
Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …
NAMA Professional Development Award Winners
NAMA announced the winners of the 2016 Professional Development Awards. Each year, NAMA recognizes industry leaders at the very top of their respective fields. These prestigious awards acknowledge excellence in the areas of marketing communications, public relations and sales. The 2016 Marketing Communications award recipient is Marcy Tessman, President and Partner at Charleston|Orwig. In her tenure with Charleston|Orwig, she has …
Marketing Peanuts to Millennials
Southern Peanut Growers Executive Director Leslie Wagner and National Peanut Board Senior VP of Marketing Ryan Lepicier teamed up at the opening session of the 18th Southern Peanut Growers Conference to talk about what they are doing to market peanuts to the important millennial generation. “Those of us who have millennials in their life know that they get their information …
The Power of the One Ford Plan
Alan Mulally, former president and CEO of Ford Motor Company, addressed a packed audience in Rupp Arena at the opening session of ONE: The Alltech Ideas Conference, where he received the 2016 Alltech Medal of Excellence for his ability to build a strong team and create prosperity in a company during a time of economic crisis. With his team focused …
LPC Selects Finalists for 2016 Forrest Bassford Award
The Livestock Publications Council (LPC) have announced the four young agricultural journalists have made the cut for the 2016 Forrest Bassford Student Award competition to be held at the Ag Media Summit in St. Louis, Missouri, July 23–27. The award, sponsored by Alltech, supports the journalists’ travel fees and participation at the LPC annual convention as well as the 18th …
2016 NAMA Student Marketing Competition Winners
I hope we have all recovered from all the happenings during the 2016 Agri-Marketing Conference. But I will go out on a limb and say the students who have spent the last year preparing for the student marketing competition and won are still on cloud nine. Congratulations to the University of Wisconsin-Madison students for taking those 1st place honors. The …
Fanger Awarded Agri-Marketer of the Year
Dan Fanger was awarded the 2016 National Agri-Marketing Association (NAMA) Marketer of the Year earlier this year and during the “From the Ground Up” Agri-Marketing Conference he was presented with his award. Fanger, who is the Vice President of Sales and Marketing at Unverferth Manufacturing, Co., Inc., has earned this honor for his outstanding accomplishment in agri-marketing. The award has …
Corn Prices Projected to Decrease
While optimists hoped the increased demand for ethanol would help drive corn prices, the USDA reports say it won’t be enough to off-set other factors. Demand estimates are lower by 24 million bushels of corn, and ending stocks are higher by 25 million bushels. Production estimates remain unchanged from March. “U.S. corn farmers have indicated their intention to grow another …